SlideShare une entreprise Scribd logo
1  sur  14
Télécharger pour lire hors ligne
YOUR
LIFE A
     IS

TRANSMEDIA
EXPERIENCE
                        vote for this p
                                        anel at
                      SXSW Interac
                                     tive 2011
          http://panelp
                       icker.sxsw.com
                                     /ideas/view/7
                                                  292
“	

  Transmedia is a fancy
  word for a simple
  concept: telling
  stories across multiple
  platforms.”
  —Tim Kring, creator, “Heroes”
Transmedia means
a story could start
out here…
And continue here…
                The ABC show, Castle, follows the fictional mystery
                writer Richard Caste and his crime-solving partner,
                NYPD detective, Kate Beckett. Castle’s novel,
                Naked Heat, which he penned during the show’s
                first season, was released both as a plot point in the
                course of the show’s story arc, and, simultaneously,
                as a real-life book, published by Hyperion. The
                hardcover even made it onto the New York Times
                Bestseller list!
When characters from the hit AMC show Mad Men, first appeared on
Or here…   Twitter and began interacting with fans and one another, these
           unauthorized, fan-created profiles sparked major controversy with the
           network. But AMC quickly recognized the value of allowing its most
           iconic characters to live, breathe, and tweet, among the show’s fans.
           Now, character twitter accounts are quickly becoming a natural
           standard for character-driven entertainment.




            Or	
  here…	
  
Also, here…




The premise for HBO’s True Blood is that a new synthetic-blood drink has allowed vampires to
“come out of the coffin,” as it were, and live openly among humans. To promote the show,
advertisements for the new Tru:Blood beverage brand began popping up in billboards and
magazines all over the country, bringing a key part of show’s fantastical story into reality.
What began as a couple of clever TV
And, of course, here.   spots featuring a hilariously suave
                        caricature of, literally, The Man Your
                        Man Could Smell Like, has created a
                        bonafide pop culture icon. The
                        campaign’s expanded narrative has
                        evolved with 186 personalized video
                        responses to various Twitter users—
                        which led Old Spice to become the
                        No. 1 all-time most-viewed sponsored
                        channel on YouTube. The “Old Spice
                        Guy” was even spotted at Comic Con,
                        entering Marvel’s costume contest.
Stories don’t stay
 put. They travel
 across all media
   platforms….
Just like we do.
With every status update,
photo upload, location
check-in, and “like” we click...
…transmedia is
not just how we
consume
entertainment,
it’s how we
experience the
story of our lives.
“Your Life Is A
 Transmedia Experience”
 This panel will delve into cutting-edge transmedia applications and
 approaches, as well as the social implication of transmedia experiences in our
 daily lives. You’ll walk away with a unique, new perspective on how to create
 not just a captivating transmedia narrative, but a culture-defining experience.




 Vote for this panel at: http://panelpicker.sxsw.com/ideas/view/7292
Panelists:



Jenka Gurfinkel cut her       Hilary Read led the          Marta Kagan is the          Jan Libby is the creator
teeth over a decade in       concept and design           Managing Director, US,      of the popular indie
music culture before         development for the          for Espresso, and the       ARGs, Sammeeeees,
becoming a digital           launch of Electronic Arts’   creator of the critically   and Wrath of Johnson
strategist. From producing   Majestic, a seminal, 2001    acclaimed slideshow         (Sam II). She was Writer
underground raves to         ARG. These days she is       franchise, "What the F**k   and Interactive Designer
leading the social media     VP, Creative Innovation at   is Social Media?” which     for LG15 Studios on the
strategy for a Live Nation   EWI Worldwide. In her        has been viewed over        Lonelygirl15 Series
music festival, Jenka has    storied career, Hilary has   575,000 times and           seasons 1 & 2, and
developed an                 developed some of the        translated into seven       created the extended
understanding of lifestyle   auto industry’s most         languages. As former VP,    storyworld WhatWeird
as the ARG that all          innovative interactive       Marketing at Viximo,        for the Fox feature film
consumers are already        experiential programs for    Marta’s background also     Jumper. More recently,
intimately immersed in.      Scion, as well as Lexus,     spans strategies for fan    Jan wrapped on the
Jenka is a Strategist at     Honda, Nissan, and           engagement through          Levi’s GO IV Game/
Espresso.                    Infiniti.                     virtual goods.              Experience.

T: @babiejenks               T: hankie007                 T: @mzkagan                 T: @labfly
vote for this pane
                                 l at
            SXSW Interactive
                               2011
http://panelpicke
                    r.sxsw.com/ideas
                                     /v   iew/7292

Contenu connexe

Tendances

The Future of the Music Industry
The Future of the Music IndustryThe Future of the Music Industry
The Future of the Music Industrygmollison
 
Music industry Essay Plan - (A Starting Point)
Music industry Essay Plan - (A Starting Point)Music industry Essay Plan - (A Starting Point)
Music industry Essay Plan - (A Starting Point)becks84
 
Future Of The Music Industry
Future Of The Music IndustryFuture Of The Music Industry
Future Of The Music IndustrySheridanC
 
The Evolution Of The Music Industry The Effect Of Technology And Law On Stra...
The Evolution Of The Music Industry  The Effect Of Technology And Law On Stra...The Evolution Of The Music Industry  The Effect Of Technology And Law On Stra...
The Evolution Of The Music Industry The Effect Of Technology And Law On Stra...Ben Kilmer
 
Citizenship day
Citizenship dayCitizenship day
Citizenship dayibz10
 
Piracy Vs. Music Industry
Piracy Vs. Music IndustryPiracy Vs. Music Industry
Piracy Vs. Music IndustryKerry Snyder
 
Personal Music industry
Personal Music  industryPersonal Music  industry
Personal Music industryYazan Iwidat
 
Reorganization of music industry
Reorganization of music industryReorganization of music industry
Reorganization of music industryTamam Guseinova
 
How Beyonce Disrupts The Music Industry
How Beyonce Disrupts The Music IndustryHow Beyonce Disrupts The Music Industry
How Beyonce Disrupts The Music IndustryPatrick Van der Pijl
 
Section b answer on music industry
Section b answer on music industrySection b answer on music industry
Section b answer on music industryBethany Stephenson
 
Myspace Group Power Point
Myspace Group Power PointMyspace Group Power Point
Myspace Group Power PointTim Larsen
 
Music industry final revision
Music industry   final revisionMusic industry   final revision
Music industry final revisionbecks84
 
G322 Piracy
G322 PiracyG322 Piracy
G322 Piracychenwood
 
Globalization in the music industry
Globalization in the music industryGlobalization in the music industry
Globalization in the music industryTeyland
 
Music business
Music businessMusic business
Music businessDiaz Bai
 
Leadership in the music industry
Leadership in the music industryLeadership in the music industry
Leadership in the music industryTeyland
 
Muniz_Britteny_Market_Report.pdf
Muniz_Britteny_Market_Report.pdfMuniz_Britteny_Market_Report.pdf
Muniz_Britteny_Market_Report.pdfBritteny2
 
Exemplar Company Cahnge Essay
Exemplar Company Cahnge EssayExemplar Company Cahnge Essay
Exemplar Company Cahnge EssayLuke Palmer
 

Tendances (19)

The Future of the Music Industry
The Future of the Music IndustryThe Future of the Music Industry
The Future of the Music Industry
 
Music industry Essay Plan - (A Starting Point)
Music industry Essay Plan - (A Starting Point)Music industry Essay Plan - (A Starting Point)
Music industry Essay Plan - (A Starting Point)
 
Future Of The Music Industry
Future Of The Music IndustryFuture Of The Music Industry
Future Of The Music Industry
 
The Evolution Of The Music Industry The Effect Of Technology And Law On Stra...
The Evolution Of The Music Industry  The Effect Of Technology And Law On Stra...The Evolution Of The Music Industry  The Effect Of Technology And Law On Stra...
The Evolution Of The Music Industry The Effect Of Technology And Law On Stra...
 
Citizenship day
Citizenship dayCitizenship day
Citizenship day
 
Piracy Vs. Music Industry
Piracy Vs. Music IndustryPiracy Vs. Music Industry
Piracy Vs. Music Industry
 
Personal Music industry
Personal Music  industryPersonal Music  industry
Personal Music industry
 
Reorganization of music industry
Reorganization of music industryReorganization of music industry
Reorganization of music industry
 
How Beyonce Disrupts The Music Industry
How Beyonce Disrupts The Music IndustryHow Beyonce Disrupts The Music Industry
How Beyonce Disrupts The Music Industry
 
Section b answer on music industry
Section b answer on music industrySection b answer on music industry
Section b answer on music industry
 
Myspace Group Power Point
Myspace Group Power PointMyspace Group Power Point
Myspace Group Power Point
 
Music industry final revision
Music industry   final revisionMusic industry   final revision
Music industry final revision
 
G322 Piracy
G322 PiracyG322 Piracy
G322 Piracy
 
Globalization in the music industry
Globalization in the music industryGlobalization in the music industry
Globalization in the music industry
 
Music business
Music businessMusic business
Music business
 
Leadership in the music industry
Leadership in the music industryLeadership in the music industry
Leadership in the music industry
 
Muniz_Britteny_Market_Report.pdf
Muniz_Britteny_Market_Report.pdfMuniz_Britteny_Market_Report.pdf
Muniz_Britteny_Market_Report.pdf
 
Exemplar Company Cahnge Essay
Exemplar Company Cahnge EssayExemplar Company Cahnge Essay
Exemplar Company Cahnge Essay
 
Music Industry
Music IndustryMusic Industry
Music Industry
 

En vedette

NYWIFT Transmedia Presentation
NYWIFT Transmedia PresentationNYWIFT Transmedia Presentation
NYWIFT Transmedia Presentationlksriv
 
Transmedia Development & The New World Model
Transmedia Development & The New World ModelTransmedia Development & The New World Model
Transmedia Development & The New World ModelGunther Sonnenfeld
 
Transmedia Storytelling and Journalism
Transmedia Storytelling and JournalismTransmedia Storytelling and Journalism
Transmedia Storytelling and Journalismphdserena
 
360 Media Alliance Summit - Innovation and Risk Taking
360 Media Alliance Summit - Innovation and Risk Taking360 Media Alliance Summit - Innovation and Risk Taking
360 Media Alliance Summit - Innovation and Risk Takingagetler
 
Transmedia 101 toronto june 12 2012
Transmedia 101 toronto june 12 2012Transmedia 101 toronto june 12 2012
Transmedia 101 toronto june 12 2012Siobhan O'Flynn
 
c9 360 - Social Media and Content Marketing Data
c9 360 - Social Media and Content Marketing Datac9 360 - Social Media and Content Marketing Data
c9 360 - Social Media and Content Marketing DataCadence9
 
Transmedia Storytelling
Transmedia StorytellingTransmedia Storytelling
Transmedia StorytellingREBORN
 
Transmedia Storytelling: Connecting Consumers to Brands Through Modern Storyt...
Transmedia Storytelling: Connecting Consumers to Brands Through Modern Storyt...Transmedia Storytelling: Connecting Consumers to Brands Through Modern Storyt...
Transmedia Storytelling: Connecting Consumers to Brands Through Modern Storyt...mgargan
 
Your Life Is A Transmedia Experience
Your Life Is A Transmedia ExperienceYour Life Is A Transmedia Experience
Your Life Is A Transmedia Experiencesocialcreature
 
Cross/Transmedia Story Design
Cross/Transmedia Story DesignCross/Transmedia Story Design
Cross/Transmedia Story DesignChristy Dena
 
A brief history of transmedia world building
A brief history of transmedia world buildingA brief history of transmedia world building
A brief history of transmedia world buildingJeff Watson
 
Lorenzo von Matterhorn and the three Levels of Transmedia Storytelling
Lorenzo von Matterhorn and the three Levels of Transmedia StorytellingLorenzo von Matterhorn and the three Levels of Transmedia Storytelling
Lorenzo von Matterhorn and the three Levels of Transmedia StorytellingChristian Riedel
 
360 Degree Digital Marketing Strategy - EBriks Infotech
360 Degree Digital Marketing Strategy - EBriks Infotech360 Degree Digital Marketing Strategy - EBriks Infotech
360 Degree Digital Marketing Strategy - EBriks InfotechEBriks Infotech Pvt. Ltd.
 
Transmedia storytelling Narrative strategies, fictional worlds and branding ...
Transmedia storytelling  Narrative strategies, fictional worlds and branding ...Transmedia storytelling  Narrative strategies, fictional worlds and branding ...
Transmedia storytelling Narrative strategies, fictional worlds and branding ...Carlos Alberto Scolari
 
360 Degree Video Production
360 Degree Video Production 360 Degree Video Production
360 Degree Video Production minh đức
 
Transmedia Storytelling for Social Impact
Transmedia Storytelling for Social ImpactTransmedia Storytelling for Social Impact
Transmedia Storytelling for Social ImpactPamela Rutledge
 
T is for Transmedia: Learning through Transmedia Play
T is for Transmedia: Learning through Transmedia PlayT is for Transmedia: Learning through Transmedia Play
T is for Transmedia: Learning through Transmedia PlayErin Brockette Reilly
 
Planning for Transmedia
Planning for TransmediaPlanning for Transmedia
Planning for TransmediaGriffin Farley
 
Transmedia Storytelling as a Content Marketing Strategy
Transmedia Storytelling as a Content Marketing StrategyTransmedia Storytelling as a Content Marketing Strategy
Transmedia Storytelling as a Content Marketing StrategyPamela Rutledge
 

En vedette (20)

NYWIFT Transmedia Presentation
NYWIFT Transmedia PresentationNYWIFT Transmedia Presentation
NYWIFT Transmedia Presentation
 
Transmedia Development & The New World Model
Transmedia Development & The New World ModelTransmedia Development & The New World Model
Transmedia Development & The New World Model
 
Transmedia Storytelling and Journalism
Transmedia Storytelling and JournalismTransmedia Storytelling and Journalism
Transmedia Storytelling and Journalism
 
360 Media Alliance Summit - Innovation and Risk Taking
360 Media Alliance Summit - Innovation and Risk Taking360 Media Alliance Summit - Innovation and Risk Taking
360 Media Alliance Summit - Innovation and Risk Taking
 
Transmedia 101 toronto june 12 2012
Transmedia 101 toronto june 12 2012Transmedia 101 toronto june 12 2012
Transmedia 101 toronto june 12 2012
 
c9 360 - Social Media and Content Marketing Data
c9 360 - Social Media and Content Marketing Datac9 360 - Social Media and Content Marketing Data
c9 360 - Social Media and Content Marketing Data
 
Transmedia Storytelling
Transmedia StorytellingTransmedia Storytelling
Transmedia Storytelling
 
Transmedia Rising (March 2011)
Transmedia Rising (March 2011)Transmedia Rising (March 2011)
Transmedia Rising (March 2011)
 
Transmedia Storytelling: Connecting Consumers to Brands Through Modern Storyt...
Transmedia Storytelling: Connecting Consumers to Brands Through Modern Storyt...Transmedia Storytelling: Connecting Consumers to Brands Through Modern Storyt...
Transmedia Storytelling: Connecting Consumers to Brands Through Modern Storyt...
 
Your Life Is A Transmedia Experience
Your Life Is A Transmedia ExperienceYour Life Is A Transmedia Experience
Your Life Is A Transmedia Experience
 
Cross/Transmedia Story Design
Cross/Transmedia Story DesignCross/Transmedia Story Design
Cross/Transmedia Story Design
 
A brief history of transmedia world building
A brief history of transmedia world buildingA brief history of transmedia world building
A brief history of transmedia world building
 
Lorenzo von Matterhorn and the three Levels of Transmedia Storytelling
Lorenzo von Matterhorn and the three Levels of Transmedia StorytellingLorenzo von Matterhorn and the three Levels of Transmedia Storytelling
Lorenzo von Matterhorn and the three Levels of Transmedia Storytelling
 
360 Degree Digital Marketing Strategy - EBriks Infotech
360 Degree Digital Marketing Strategy - EBriks Infotech360 Degree Digital Marketing Strategy - EBriks Infotech
360 Degree Digital Marketing Strategy - EBriks Infotech
 
Transmedia storytelling Narrative strategies, fictional worlds and branding ...
Transmedia storytelling  Narrative strategies, fictional worlds and branding ...Transmedia storytelling  Narrative strategies, fictional worlds and branding ...
Transmedia storytelling Narrative strategies, fictional worlds and branding ...
 
360 Degree Video Production
360 Degree Video Production 360 Degree Video Production
360 Degree Video Production
 
Transmedia Storytelling for Social Impact
Transmedia Storytelling for Social ImpactTransmedia Storytelling for Social Impact
Transmedia Storytelling for Social Impact
 
T is for Transmedia: Learning through Transmedia Play
T is for Transmedia: Learning through Transmedia PlayT is for Transmedia: Learning through Transmedia Play
T is for Transmedia: Learning through Transmedia Play
 
Planning for Transmedia
Planning for TransmediaPlanning for Transmedia
Planning for Transmedia
 
Transmedia Storytelling as a Content Marketing Strategy
Transmedia Storytelling as a Content Marketing StrategyTransmedia Storytelling as a Content Marketing Strategy
Transmedia Storytelling as a Content Marketing Strategy
 

Similaire à Your Life is a Transmedia Experience

Transmedia Narratives DDB
Transmedia Narratives DDBTransmedia Narratives DDB
Transmedia Narratives DDBLeo Rayman
 
21st Century Storytelling @ Icon 2008
21st Century Storytelling @ Icon 200821st Century Storytelling @ Icon 2008
21st Century Storytelling @ Icon 2008Continuous Labs
 
Arse Elektronika 2008 - What is the 21st Century Novel?
Arse Elektronika 2008 - What is the 21st Century Novel?Arse Elektronika 2008 - What is the 21st Century Novel?
Arse Elektronika 2008 - What is the 21st Century Novel?Continuous Labs
 
Cataldi Public Relations - Creativity Credentials January 2019
Cataldi Public Relations - Creativity Credentials January 2019Cataldi Public Relations - Creativity Credentials January 2019
Cataldi Public Relations - Creativity Credentials January 2019Sal Cataldi
 
Planning Hype - Engineering hype before a product launch
Planning Hype - Engineering hype before a product launchPlanning Hype - Engineering hype before a product launch
Planning Hype - Engineering hype before a product launchJulian Cole
 
Boom0202 04
Boom0202 04Boom0202 04
Boom0202 04amandafo
 
Cataldi Public Relations Credentials & Case Studies January, 2015
Cataldi Public Relations Credentials & Case Studies January, 2015Cataldi Public Relations Credentials & Case Studies January, 2015
Cataldi Public Relations Credentials & Case Studies January, 2015Sal Cataldi
 
Yourlifeisatransmediaexperience 110118022436 Phpapp02
Yourlifeisatransmediaexperience 110118022436 Phpapp02Yourlifeisatransmediaexperience 110118022436 Phpapp02
Yourlifeisatransmediaexperience 110118022436 Phpapp02macdebruijn
 
SXSW15 Brain food
SXSW15 Brain food SXSW15 Brain food
SXSW15 Brain food Sarah May
 
Storytelling PHD CUP 2017
Storytelling PHD CUP 2017Storytelling PHD CUP 2017
Storytelling PHD CUP 2017Tim Verheyden
 
360i SXSW Interactive 2016 Roundup
360i SXSW Interactive 2016 Roundup 360i SXSW Interactive 2016 Roundup
360i SXSW Interactive 2016 Roundup 360i
 
The Power of Immersive Media
The Power of Immersive MediaThe Power of Immersive Media
The Power of Immersive MediaFrank Rose
 
Generation C - a look into their world by Dan Pankraz
Generation C - a look into their world by Dan PankrazGeneration C - a look into their world by Dan Pankraz
Generation C - a look into their world by Dan Pankrazguest7e5b6a
 
Gen C By Dan Pankraz 1228108588460973 8
Gen C By Dan Pankraz 1228108588460973 8Gen C By Dan Pankraz 1228108588460973 8
Gen C By Dan Pankraz 1228108588460973 8jshaw20
 
Disrupting Retail & Celebrating Culture: How ComplexCon is Changing Experiential
Disrupting Retail & Celebrating Culture: How ComplexCon is Changing ExperientialDisrupting Retail & Celebrating Culture: How ComplexCon is Changing Experiential
Disrupting Retail & Celebrating Culture: How ComplexCon is Changing ExperientialMediaPost
 
Billboard Transmedia Project Overview
Billboard Transmedia Project OverviewBillboard Transmedia Project Overview
Billboard Transmedia Project OverviewZeke Zelker
 
Francesco D'Orazio, Face Group
Francesco D'Orazio, Face GroupFrancesco D'Orazio, Face Group
Francesco D'Orazio, Face GroupSeismonaut
 
HC_Portfolio_Updated041316
HC_Portfolio_Updated041316HC_Portfolio_Updated041316
HC_Portfolio_Updated041316Hunter Calliham
 

Similaire à Your Life is a Transmedia Experience (20)

Transmedia Narratives DDB
Transmedia Narratives DDBTransmedia Narratives DDB
Transmedia Narratives DDB
 
STORY TRIBES
STORY TRIBESSTORY TRIBES
STORY TRIBES
 
21st Century Storytelling @ Icon 2008
21st Century Storytelling @ Icon 200821st Century Storytelling @ Icon 2008
21st Century Storytelling @ Icon 2008
 
Arse Elektronika 2008 - What is the 21st Century Novel?
Arse Elektronika 2008 - What is the 21st Century Novel?Arse Elektronika 2008 - What is the 21st Century Novel?
Arse Elektronika 2008 - What is the 21st Century Novel?
 
Cataldi Public Relations - Creativity Credentials January 2019
Cataldi Public Relations - Creativity Credentials January 2019Cataldi Public Relations - Creativity Credentials January 2019
Cataldi Public Relations - Creativity Credentials January 2019
 
Planning Hype - Engineering hype before a product launch
Planning Hype - Engineering hype before a product launchPlanning Hype - Engineering hype before a product launch
Planning Hype - Engineering hype before a product launch
 
The Power of Immersive Media
The Power of Immersive MediaThe Power of Immersive Media
The Power of Immersive Media
 
Boom0202 04
Boom0202 04Boom0202 04
Boom0202 04
 
Cataldi Public Relations Credentials & Case Studies January, 2015
Cataldi Public Relations Credentials & Case Studies January, 2015Cataldi Public Relations Credentials & Case Studies January, 2015
Cataldi Public Relations Credentials & Case Studies January, 2015
 
Yourlifeisatransmediaexperience 110118022436 Phpapp02
Yourlifeisatransmediaexperience 110118022436 Phpapp02Yourlifeisatransmediaexperience 110118022436 Phpapp02
Yourlifeisatransmediaexperience 110118022436 Phpapp02
 
SXSW15 Brain food
SXSW15 Brain food SXSW15 Brain food
SXSW15 Brain food
 
Storytelling PHD CUP 2017
Storytelling PHD CUP 2017Storytelling PHD CUP 2017
Storytelling PHD CUP 2017
 
360i SXSW Interactive 2016 Roundup
360i SXSW Interactive 2016 Roundup 360i SXSW Interactive 2016 Roundup
360i SXSW Interactive 2016 Roundup
 
The Power of Immersive Media
The Power of Immersive MediaThe Power of Immersive Media
The Power of Immersive Media
 
Generation C - a look into their world by Dan Pankraz
Generation C - a look into their world by Dan PankrazGeneration C - a look into their world by Dan Pankraz
Generation C - a look into their world by Dan Pankraz
 
Gen C By Dan Pankraz 1228108588460973 8
Gen C By Dan Pankraz 1228108588460973 8Gen C By Dan Pankraz 1228108588460973 8
Gen C By Dan Pankraz 1228108588460973 8
 
Disrupting Retail & Celebrating Culture: How ComplexCon is Changing Experiential
Disrupting Retail & Celebrating Culture: How ComplexCon is Changing ExperientialDisrupting Retail & Celebrating Culture: How ComplexCon is Changing Experiential
Disrupting Retail & Celebrating Culture: How ComplexCon is Changing Experiential
 
Billboard Transmedia Project Overview
Billboard Transmedia Project OverviewBillboard Transmedia Project Overview
Billboard Transmedia Project Overview
 
Francesco D'Orazio, Face Group
Francesco D'Orazio, Face GroupFrancesco D'Orazio, Face Group
Francesco D'Orazio, Face Group
 
HC_Portfolio_Updated041316
HC_Portfolio_Updated041316HC_Portfolio_Updated041316
HC_Portfolio_Updated041316
 

Plus de Martafy!

How to Create an INSANELY GREAT Presentation or Pitch
How to Create an INSANELY GREAT Presentation or PitchHow to Create an INSANELY GREAT Presentation or Pitch
How to Create an INSANELY GREAT Presentation or PitchMartafy!
 
What Would Steve Do? Lessons from the World's Most Captivating Presenters
What Would Steve Do? Lessons from the World's Most Captivating PresentersWhat Would Steve Do? Lessons from the World's Most Captivating Presenters
What Would Steve Do? Lessons from the World's Most Captivating PresentersMartafy!
 
[portfolio] World Wide App | Localytics
[portfolio] World Wide App | Localytics[portfolio] World Wide App | Localytics
[portfolio] World Wide App | LocalyticsMartafy!
 
HOW TO MAKE YOUR CHARTS SEXY ENOUGH FOR JUSTIN TIMBERLAKE
HOW TO MAKE YOUR CHARTS SEXY ENOUGH FOR JUSTIN TIMBERLAKEHOW TO MAKE YOUR CHARTS SEXY ENOUGH FOR JUSTIN TIMBERLAKE
HOW TO MAKE YOUR CHARTS SEXY ENOUGH FOR JUSTIN TIMBERLAKEMartafy!
 
Sports 2.0 | How digital & social technology are reshaping the sports industry.
Sports 2.0 | How digital & social technology are reshaping the sports industry.Sports 2.0 | How digital & social technology are reshaping the sports industry.
Sports 2.0 | How digital & social technology are reshaping the sports industry.Martafy!
 
Brand New World 2010
Brand New World 2010Brand New World 2010
Brand New World 2010Martafy!
 
What is social media NOW?
What is social media NOW?What is social media NOW?
What is social media NOW?Martafy!
 
What the F**k is Social Media NOW?
What the F**k is Social Media NOW?What the F**k is Social Media NOW?
What the F**k is Social Media NOW?Martafy!
 
Out of the Fishbowl
Out of the FishbowlOut of the Fishbowl
Out of the FishbowlMartafy!
 
Drink 2.0 - Anything but the Usual
Drink 2.0 - Anything but the UsualDrink 2.0 - Anything but the Usual
Drink 2.0 - Anything but the UsualMartafy!
 
The Ugly Truth About Viral Marketing
The Ugly Truth About Viral MarketingThe Ugly Truth About Viral Marketing
The Ugly Truth About Viral MarketingMartafy!
 
Hi We're Espresso
Hi We're EspressoHi We're Espresso
Hi We're EspressoMartafy!
 
What is Social Media?
What is Social Media?What is Social Media?
What is Social Media?Martafy!
 
What's your social media strategy?
What's your social media strategy?What's your social media strategy?
What's your social media strategy?Martafy!
 
What the F**K is Social Media: One Year Later
What the F**K is Social Media: One Year LaterWhat the F**K is Social Media: One Year Later
What the F**K is Social Media: One Year LaterMartafy!
 
Social Media Overload - Making Sense of it All #SMB14
Social Media Overload - Making Sense of it All #SMB14Social Media Overload - Making Sense of it All #SMB14
Social Media Overload - Making Sense of it All #SMB14Martafy!
 
Smart Marketing in a Dumb Economy
Smart Marketing in a Dumb EconomySmart Marketing in a Dumb Economy
Smart Marketing in a Dumb EconomyMartafy!
 
Introducing Espresso, the Brand Infiltration agency
Introducing Espresso, the Brand Infiltration agencyIntroducing Espresso, the Brand Infiltration agency
Introducing Espresso, the Brand Infiltration agencyMartafy!
 
The Glass is Half FULL
The Glass is Half FULLThe Glass is Half FULL
The Glass is Half FULLMartafy!
 
The Next Generation of Immersive, Online Brand Building
The Next Generation of Immersive, Online Brand BuildingThe Next Generation of Immersive, Online Brand Building
The Next Generation of Immersive, Online Brand BuildingMartafy!
 

Plus de Martafy! (20)

How to Create an INSANELY GREAT Presentation or Pitch
How to Create an INSANELY GREAT Presentation or PitchHow to Create an INSANELY GREAT Presentation or Pitch
How to Create an INSANELY GREAT Presentation or Pitch
 
What Would Steve Do? Lessons from the World's Most Captivating Presenters
What Would Steve Do? Lessons from the World's Most Captivating PresentersWhat Would Steve Do? Lessons from the World's Most Captivating Presenters
What Would Steve Do? Lessons from the World's Most Captivating Presenters
 
[portfolio] World Wide App | Localytics
[portfolio] World Wide App | Localytics[portfolio] World Wide App | Localytics
[portfolio] World Wide App | Localytics
 
HOW TO MAKE YOUR CHARTS SEXY ENOUGH FOR JUSTIN TIMBERLAKE
HOW TO MAKE YOUR CHARTS SEXY ENOUGH FOR JUSTIN TIMBERLAKEHOW TO MAKE YOUR CHARTS SEXY ENOUGH FOR JUSTIN TIMBERLAKE
HOW TO MAKE YOUR CHARTS SEXY ENOUGH FOR JUSTIN TIMBERLAKE
 
Sports 2.0 | How digital & social technology are reshaping the sports industry.
Sports 2.0 | How digital & social technology are reshaping the sports industry.Sports 2.0 | How digital & social technology are reshaping the sports industry.
Sports 2.0 | How digital & social technology are reshaping the sports industry.
 
Brand New World 2010
Brand New World 2010Brand New World 2010
Brand New World 2010
 
What is social media NOW?
What is social media NOW?What is social media NOW?
What is social media NOW?
 
What the F**k is Social Media NOW?
What the F**k is Social Media NOW?What the F**k is Social Media NOW?
What the F**k is Social Media NOW?
 
Out of the Fishbowl
Out of the FishbowlOut of the Fishbowl
Out of the Fishbowl
 
Drink 2.0 - Anything but the Usual
Drink 2.0 - Anything but the UsualDrink 2.0 - Anything but the Usual
Drink 2.0 - Anything but the Usual
 
The Ugly Truth About Viral Marketing
The Ugly Truth About Viral MarketingThe Ugly Truth About Viral Marketing
The Ugly Truth About Viral Marketing
 
Hi We're Espresso
Hi We're EspressoHi We're Espresso
Hi We're Espresso
 
What is Social Media?
What is Social Media?What is Social Media?
What is Social Media?
 
What's your social media strategy?
What's your social media strategy?What's your social media strategy?
What's your social media strategy?
 
What the F**K is Social Media: One Year Later
What the F**K is Social Media: One Year LaterWhat the F**K is Social Media: One Year Later
What the F**K is Social Media: One Year Later
 
Social Media Overload - Making Sense of it All #SMB14
Social Media Overload - Making Sense of it All #SMB14Social Media Overload - Making Sense of it All #SMB14
Social Media Overload - Making Sense of it All #SMB14
 
Smart Marketing in a Dumb Economy
Smart Marketing in a Dumb EconomySmart Marketing in a Dumb Economy
Smart Marketing in a Dumb Economy
 
Introducing Espresso, the Brand Infiltration agency
Introducing Espresso, the Brand Infiltration agencyIntroducing Espresso, the Brand Infiltration agency
Introducing Espresso, the Brand Infiltration agency
 
The Glass is Half FULL
The Glass is Half FULLThe Glass is Half FULL
The Glass is Half FULL
 
The Next Generation of Immersive, Online Brand Building
The Next Generation of Immersive, Online Brand BuildingThe Next Generation of Immersive, Online Brand Building
The Next Generation of Immersive, Online Brand Building
 

Dernier

Personal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaPersonal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaEricBonilla13
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyfashionfound007
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxesiyasmengesha
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 

Dernier (20)

WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Personal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric BonillaPersonal Brand Exploration Presentation Eric Bonilla
Personal Brand Exploration Presentation Eric Bonilla
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the company
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 

Your Life is a Transmedia Experience

  • 1. YOUR LIFE A IS TRANSMEDIA EXPERIENCE vote for this p anel at SXSW Interac tive 2011 http://panelp icker.sxsw.com /ideas/view/7 292
  • 2. “ Transmedia is a fancy word for a simple concept: telling stories across multiple platforms.” —Tim Kring, creator, “Heroes”
  • 3. Transmedia means a story could start out here…
  • 4. And continue here… The ABC show, Castle, follows the fictional mystery writer Richard Caste and his crime-solving partner, NYPD detective, Kate Beckett. Castle’s novel, Naked Heat, which he penned during the show’s first season, was released both as a plot point in the course of the show’s story arc, and, simultaneously, as a real-life book, published by Hyperion. The hardcover even made it onto the New York Times Bestseller list!
  • 5. When characters from the hit AMC show Mad Men, first appeared on Or here… Twitter and began interacting with fans and one another, these unauthorized, fan-created profiles sparked major controversy with the network. But AMC quickly recognized the value of allowing its most iconic characters to live, breathe, and tweet, among the show’s fans. Now, character twitter accounts are quickly becoming a natural standard for character-driven entertainment. Or  here…  
  • 6. Also, here… The premise for HBO’s True Blood is that a new synthetic-blood drink has allowed vampires to “come out of the coffin,” as it were, and live openly among humans. To promote the show, advertisements for the new Tru:Blood beverage brand began popping up in billboards and magazines all over the country, bringing a key part of show’s fantastical story into reality.
  • 7. What began as a couple of clever TV And, of course, here. spots featuring a hilariously suave caricature of, literally, The Man Your Man Could Smell Like, has created a bonafide pop culture icon. The campaign’s expanded narrative has evolved with 186 personalized video responses to various Twitter users— which led Old Spice to become the No. 1 all-time most-viewed sponsored channel on YouTube. The “Old Spice Guy” was even spotted at Comic Con, entering Marvel’s costume contest.
  • 8. Stories don’t stay put. They travel across all media platforms….
  • 10. With every status update, photo upload, location check-in, and “like” we click...
  • 11. …transmedia is not just how we consume entertainment, it’s how we experience the story of our lives.
  • 12. “Your Life Is A Transmedia Experience” This panel will delve into cutting-edge transmedia applications and approaches, as well as the social implication of transmedia experiences in our daily lives. You’ll walk away with a unique, new perspective on how to create not just a captivating transmedia narrative, but a culture-defining experience. Vote for this panel at: http://panelpicker.sxsw.com/ideas/view/7292
  • 13. Panelists: Jenka Gurfinkel cut her Hilary Read led the Marta Kagan is the Jan Libby is the creator teeth over a decade in concept and design Managing Director, US, of the popular indie music culture before development for the for Espresso, and the ARGs, Sammeeeees, becoming a digital launch of Electronic Arts’ creator of the critically and Wrath of Johnson strategist. From producing Majestic, a seminal, 2001 acclaimed slideshow (Sam II). She was Writer underground raves to ARG. These days she is franchise, "What the F**k and Interactive Designer leading the social media VP, Creative Innovation at is Social Media?” which for LG15 Studios on the strategy for a Live Nation EWI Worldwide. In her has been viewed over Lonelygirl15 Series music festival, Jenka has storied career, Hilary has 575,000 times and seasons 1 & 2, and developed an developed some of the translated into seven created the extended understanding of lifestyle auto industry’s most languages. As former VP, storyworld WhatWeird as the ARG that all innovative interactive Marketing at Viximo, for the Fox feature film consumers are already experiential programs for Marta’s background also Jumper. More recently, intimately immersed in. Scion, as well as Lexus, spans strategies for fan Jan wrapped on the Jenka is a Strategist at Honda, Nissan, and engagement through Levi’s GO IV Game/ Espresso. Infiniti. virtual goods. Experience. T: @babiejenks T: hankie007 T: @mzkagan T: @labfly
  • 14. vote for this pane l at SXSW Interactive 2011 http://panelpicke r.sxsw.com/ideas /v iew/7292

Notes de l'éditeur

  1. http://www.jointogether.org/news/headlines/inthenews/2009/alcohol-industry-is.html
  2. The ABC show, Castle, follows the fictional mystery writer Richard Caste, and his crime-solving partner, Kate Beckett, anNYPD detective, and castle’s literary muse. Castle’s new novel, which he pens in the course of the show’s story-arc, and titles “Heat Wave” for its title character, an NYPD detective named Nikki Heat, is actually a real-life Hyperion book. The hardcover even made it on the New York Times Bestseller list!
  3. http://www.flickr.com/photos/merille/3035066533/
  4. With every status update and photo upload and location check-in and “like” we click, we are producing an endless stream of new “entry points” into our personal narratives. And, in turn, like Ellis’s, aptly named, Clay, we are all shaped by the resultant media representations of our selves. In the digital age, transmedia isn’t simply the default for how we experience entertainment, it is how we experience the story of our lives.
  5. With every status update and photo upload and location check-in and “like” we click, we are producing an endless stream of new “entry points” into our personal narratives. And, in turn, like Ellis’s, aptly named, Clay, we are all shaped by the resultant media representations of our selves. In the digital age, transmedia isn’t simply the default for how we experience entertainment, it is how we experience the story of our lives.