Yep, we said it. Cojones. And marketing executives who successfully lead their brands in today’s rapidly changing marketing landscape have ’em. The customer decision journey has changed and we want to celebrate those trailblazing marketers who have discovered effective ways to engage the digitally enabled, socially connected customer. You'll learn about: - How the customer decision journey has changed - The five traits courageous marketers need today - Examples from JetBlue, Chrysler and GoPro http://info.nfusion.com/webinar-cojones nFusion is a digital agency that helps marketers create change and provide consistent digital experiences for their customers.

1. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
WEBINAR: THE 5 TRAITS OF
COURAGEOUS MARKETERS
JohnEllett, CEO@nFusion
@jellett,jellett@nfusion.com
#CojonesAwards

2. OVERWHELMING
COMPLEXITY?
— OR —
UNPRECEDENTED
OPPORTUNITY?

3. CUSTOMERS ARE
DIGITALLY
ENABLED AND
SOCIALLY
CONNECTED.

4. THEIR DECISION
JOURNEYS
HAVE SHIFTED.

6. OneCommonAttribute...
COURAGE

7. COJONES
(WHETHER YOU WERE BORN WITH THEM
OR ACQUIRED THEM)
OrAsWeSayInTexas...

9. Today’smarketingleaders
musthavethecourage
todo5things

10. Buildauthenticbrandswithasenseofpurpose
1. INSPIRE
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17. Engagecustomerswithmeaningfulexperiences
ateach touchpoint
2. CONNECT
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18. TRADITIONAL CAMPAIGNS VS. CONVERGED CAMPAIGNS
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PAID
BRAND IDEA
OWNED EARNED
BRAND
EXPERIENCES
PAID
OWNEDEARNED

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23. Breakoutofsafeandsameness
3. BE BOLD
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27. Usebothdataandcreativitytotestandlearn
4. EXPERIMENT
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31. Buildorganizationalcapacityformarketinginthedigitalage
5. EMPOWER
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35. HAVE THE COJONES TO…
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1. Inspire
2. Connect
3. BeBold
4. Experiment
5. Empower

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Q&A

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WEBINAR: THE 5 TRAITS OF
COURAGEOUS MARKETERS
JohnEllett, CEO@nFusion
@jellett,jellett@nfusion.com
#CojonesAwards