2. What is it Not “Innovation-based Company”? Innovation based company grows with power of innovating Product: innovative products and service, opening new opportunity, creating new strength Process: changing itself and evolve to be the frontmost So why not? Not-supportive environment Management that can’t move Stakeholders won’t take the cost for the change or it will shake the flow beyond tolerance The business itself doesn’t lend much room for innovation e.g.: labour-intense factories with single timeless product (such as cigars)
3. What is it (cont.) Efficiency-based company Is a company where it’s survival and growth depends mostly on efficiency to use resource and potentials it has more than any other means In rude way of speaking, company that grows by milking every last drip of sweat and blood from its labours Usually large company Firmly grounded massive structure and process that are difficult to modify radically without taking cost and victims in the process Has grown big that demand of growth more or less looks unrealistic compared to the market situation
4. Being efficient Keeping operational cost low rather than growth from income Ideally operation would grow as company grow Growth demanded has become too difficult to achieve E.g. 15% growth in multi-billion Dollars business in stalling market Using previously untapped potentials The “milking every last drip” attitude Raising stakes for individual targets Overtime become norm to reach target Ideally overtime is to achieve more than targetted
5. Cost cutting measures Slow growth of workforce number “use what we had in hand” attitude High but controlled use of “disposable” outsource employees Early retirement offers Slow vertical movements Slow promotion Reducing need of raise and benefits Cut of benefits Healthcare, family Restructurization Frequent changes to remove workforce in order to stay “lean and mean” in the market