BlogVille Emilia Romagna at TBE12 Genova

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Presentation of the BlogVille Emilia Romagna project during the TBE12 Genova (October 19-20 2012) by Nicholas Montemaggi, Kash Bhattacharya and Melvin Böcher

Voyages

Kash Bhattacharya, Melvin Böcher, Nicholas Montemaggi
TBE Genova, 19-20 Oct 2012

Where does the idea come from?

Blogtrip
=
Presstrip

Covered themes
may be not of
Fixed and intense interest for the
schedule No time to enjoy blogger and
the “real his/her audience
essence” of the
destination

To get the most out of the
destination why don’t we…

base time no limits

#blogville Emilia Romagna

50 bloggers

2 apartments (Bologna – Rimini)

83 days of Live Blogging

20 organized trips

Results

+250 blog posts

75M tweet impressions

Reached 8M people

+2.500 shared photos/videos

Covered themes

Art Cities, Culture, Motors &
Wine & Food Fashion & Shopping
UNESCO Motorvalley

Press/Media coverage

Newspapers Radio

Foreign
TV Magazines
press

Long tail effect

Blog posts, tweets, photos

Digital ambassadors

Grazie!!!

Nicholas Montemaggi Kash Bhattacharya Melvin Böcher
Digital Press Officer APT Servizi Emilia-Romagna AKA Budgettraveller AKA Traveldudes
Project Manager BlogVille Emilia-Romagna Co-founder BlogVille Emilia-Romagna Co-founder BlogVille Emilia-Romagna

www.blogville-emiliaromagna.com www.budgettraveller.org www.traveldudes.org

www.facebook.com/BlogVilleEmiliaRomagna www.facebook.com/budgettraveller www.facebook.com/traveldudes

www.twitter.com/BlogVilleEmRom www.twitter.com/budgettraveller www.twitter.com/traveldudes

n.montemaggi@aptservizi.com europebudgetguide@googlemail.com melvin@traveldudes.com

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BlogVille Emilia Romagna at TBE12 Genova

1. Kash Bhattacharya, Melvin Böcher, Nicholas Montemaggi TBE Genova, 19-20 Oct 2012

2. Partnership with bloggers

3. Where does the idea come from? Blogtrip = Presstrip Covered themes may be not of Fixed and intense interest for the schedule No time to enjoy blogger and the “real his/her audience essence” of the destination

4. To get the most out of the destination why don’t we… base time no limits

5. #blogville Emilia Romagna 50 bloggers 2 apartments (Bologna – Rimini) 83 days of Live Blogging 20 organized trips

6. Results +250 blog posts 75M tweet impressions Reached 8M people +2.500 shared photos/videos

7. Covered themes Art Cities, Culture, Motors & Wine & Food Fashion & Shopping UNESCO Motorvalley

8. Press/Media coverage Newspapers Radio Foreign TV Magazines press

9. Long tail effect Blog posts, tweets, photos Digital ambassadors

10. A “taste” of #blogville life

11. Grazie!!! Nicholas Montemaggi Kash Bhattacharya Melvin Böcher Digital Press Officer APT Servizi Emilia-Romagna AKA Budgettraveller AKA Traveldudes Project Manager BlogVille Emilia-Romagna Co-founder BlogVille Emilia-Romagna Co-founder BlogVille Emilia-Romagna www.blogville-emiliaromagna.com www.budgettraveller.org www.traveldudes.org www.facebook.com/BlogVilleEmiliaRomagna www.facebook.com/budgettraveller www.facebook.com/traveldudes www.twitter.com/BlogVilleEmRom www.twitter.com/budgettraveller www.twitter.com/traveldudes n.montemaggi@aptservizi.com europebudgetguide@googlemail.com melvin@traveldudes.com

BlogVille Emilia Romagna at TBE12 Genova

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BlogVille Emilia Romagna at TBE12 Genova