Crafitti's (http://www.crafitti.com) methodology for Patent Valuation using TRIZ, Social Value Analysis, Scenario Planning and Analytic Hierarchy Process (AHP) - A Unique methodology called - Multi-Dimensional Multi-perspective Methodology
4. Crafitti’s Multi Dimensional Multi-Perspective
Valuation Methodology (MDMP)
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TRIZ-
Patent Life Standard Contradictions resolved
based
Valuation
Social and
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Value Future Thought Experiments
Network Potential
Analysis
Multi-Dimensional Multi-Perspective (MDMPTM) Valuation does not produce a single $ number.
The methodology gives a sum total of past, current and potential future value that the asset may
create in a range of possibilities.
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6. Father of TRIZ - Genrich S. Altshuller
(Oct.15 1926 - Sept. 24,1998)
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He uncovered the secrets of
systematic creativity, successful
innovation and design.
The development of TRIZ involved
thousands of engineers, took more
than 50 years and included the
analysis of millions patents
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worldwide.
Main postulates of TRIZ:
► The evolution of engineering systems is not a random process, but obeys
certain laws;
► Products/processes evolve towards the increase of perfection (ideality) by
elicitation and overcoming technical and physical contradictions.
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12. How strong are the inventions?
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Invention using a conceptually distant
construct (totally unrelated domain)
This patent
belonged to a
Invention using a known construct from
startup
another (possibly related) domain
Invention using constructs
known within the domain
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Small incremental
improvement
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(c) Crafitti Consulting Private Limited
13. crafting innovation together
A law of technological system evolution describes
significant, stable, and repeatable interactions between
elements of the system, and between the system and its
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environment in the process of its evolution
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15. Case Study: Technological Alternatives
Study on EP0922744
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Confidential Patent Benchmarking Competitor’s Patents to TRIZ Lines of System Evolution
32. COMPARING APPLES WITH ORANGES – AN EXPOSITION OF
AHP
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Similar to Decision Matrix approach but
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allows a wider range of values in
comparison of alternatives
Developed by T.L. Saaty (1980)
AHP invites pair-wise qualitative
comparisons
The problem is organized as a hierarchy
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33. Why AHP ?
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Qualitative Inputs Sound Mathematical Basis
Pairwise comparisons Consistency Evaluation
Gartner
Reduces Complexity of decision by organizing it in structured
format
Promotes comparison of homogeneous characteristics
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Framework to check logical consistency
Facilitates What if Scenarios
It undermines Political Agendas
Facilitates Senior Managers’ buy-in
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34. Combining Multiple Value Indicators Using
Analytic Hierarchy Process (AHP)
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Integrated Patent Valuation Rating
Citation Function/
TRIZ Level of Claims Family
Network Resource
Invention Analysis Size
Analysis Analysis
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Maintenance Analysis as per Technical
levels TRIZ Laws of Description
Evolution
Ego- Social
Centric Citation
Citation Network
Network
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