SEM5- NPD -Chapter2 development processes
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The document discusses key aspects of product development processes and organizations. It addresses common product development activities, project milestones and review gates, standard development processes, and the roles of functional experts. It also covers defining well-structured development processes, coordinating cross-functional teams, and establishing organizational structures aligned with functions, projects, or both to facilitate product development.
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SEM5- NPD -Chapter2 development processes
- 1. Chapter 2: Development Processes and Organizations Lecturer: Dr. Juhaini Jabar [email_address] Product Design and Development Fourth Edition by Karl T. Ulrich and Steven D. Eppinger
- 7. The generic product development process (p. 14) Planning Concept development System-level design Detail design Testing and refinement Production Ramp-up
- 9. Front-end activities comprising the concept development phase (p. 16)
- 13. Product development process flows (p. 22)
Notes de l'éditeur
- Gate review-decision is made whether to carry on with the project or not.
- Generic product development process consists of 6 phases. Planning often referred to as phase 0 because it precedes the project approval and launch of the actual product development process. -opportunity identification, corporate strategy, assessment of technology and market objectives. Output – project mission statement.
- Identifying customer needs – effectively communicate needs to development team. Establishing target specifications – technical terms of customer needs. Concept generation – exploration of the many solutions to best fit customer needs. Concept selection – identify the most promising concept Concept testing – one/more concept tested to unsure that customer needs are met. Setting final specification – target set earlier are revisited after final concept has been selected and tested. Project planning – final activity of concept development, plans for the project/product to be developed. Economic analysis – financial analyst, builds economic model for the new product. Benchmarking of competitive products – Modeling and prototyping – Every stage of the concept development process involves various forms of models and prototypes.
- (a) Used to develop market-pull, technology-push, platform, process intensive, customised, and high-risk products. Each phase is followed by a review gate to confirms that phase is completed and to determine if the project should proceed. (b) Detail design, prototyping and test activities are repeated a number of times – development of complex systems. (c) Decomposition into parallel stages of work on the many subsystems and components.
- Product development process
- Function - area of responsibility usually involving specialised education, training or experience. E.g. Marketing, design, and manufacturing.
- Functional organisation – a group of marketing professionals, share similar training and expertise. Report to the same manager. Project organisation – mixture of function to produce a certain product/project Matrix organisation – hybrid of function, individuals are linked based on project and their function.
- Cross functional – easier to coordinate and communicate objectives of project When experts need to be retrained or developed i.e. Aerospace companies, organised functionally to ensure the firm will have the best possible capability in this area. Expertise vs. Duration of project. Experts may be drawn to several projects to fully utilised them. Based on industry.