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UsingsocialmediaInprojectmanagement
NACH HAMID, UQAR,
DALIAN, CHINA – INFOTECH 2013
Projectmanagement
ESTABLISHEDTOOLS
• GANTT
• PERT
• CRITICAL PATH
ProjectManagement
« These tools are used over many years… they are
proven… we reuse them»
BEST PRACTICES
THIS MIGHT HAVE BEEN TRUE 15 YEARS AGO, NOT NOW!
It is not because these tools have not changed that the world around has not evolved
Unfavorable economic conditions
Budget cutting
Technological advances
New business models
Real time
Technologicaladvances
WEB2.0MATURITY
CLOUDCOMPUTING
BYODANDMOBILETECHNOLOGIES
WEAPONSOFMASS«COLLABORATION»
Newbusinessmodels
XAASCROWD-SOURCING
OPENINNOVATION
Renewalofmanydisciplines
MARKETING
HUMANRESOURCES
PUBLICRELATIONS
WHAT ABOUT PROJECT MANAGEMENT?
The Standish Group (2009)
Success rate is in decline the last 15 years
http://www.cio.com/article/495306/Recession_Causes_Rising_IT_Project_Failure_Rates
32% are delivered
44 % quality, deadline or cost problem
24 % total failure
Some are above the average, but…
The picture is still bleak
Project management has not renew it self
towards the 21st century
GANTT,CRITICALPATH,(1920)
PERT(1958)
TraditionalProjectmanagementtools
Control oriented
Complex
Expensive
WHATABOUTGENERETATION Y?
GenerationY
Fortoday’sprojectmanagement
NEWCHALENGES
NEWEXPECTATIONS
INTERACT,
SHARE
COLLABORATE
TheIdea!
Novel tools to:
SOCIALMEDIA
PROJECTMANAGEMENT1.0
Report
Update
planassign
remind
WEIGHTONTHEPROJECTMANAGER
PROJECTMANAGEMENT2.0
PLANning
COntrol
EMERGENCE
COLLABORATION
Projectmanagement2.0
USING SOCIAL MEDIA AND WEB 2.0 BASED TOOLS BY PROJECT MANAGERS TO ENGHANCE
COLLABORATION AND COMMUNICATION AND THEREFORE ENHANCE PROJECT PERFORMANCE
BETTER COMMUNICATION
BETTER COLLABORATION
SocialMedia
In 2010
294 Billions emails / Day
2.8 m. emails/s
Radicati Group, Inc
Project
manager’s daily
emails
Updates
reminders
Memos
requirements
Specs
Assignments
Miles
Social media
Blogs
Microblogs
RSS feeds
Wikis
Tags
Social bookmarking
Social networks
BLogs
• Announcements
• A place for conversation
• Archives
AblogfortheProjectsponsor
« We used to send a lot of emails. With the blog, the members are now in 
position to read, comment and ask questions and express their point of view
’’Lee Rosen, 
‘Sponsor’ de projet
“
Micro-blogging
• Instant communication
• Quick updates
• Tweet a task status
Micro-blogging:
Tweetdeck
THE DASH-BOARD
EnterpriseSocialnetwork
Profil-based social network
Timeline
Stream of information
Photos, videos…
Conversationnel tone
200,000 entreprises
DATA EASILY ACCESSIBLE
ORGANIZE EMAILS INTO THREADS
EnterpriseSocialnetwork
SHARE RESOURCES AND IDEAS
SEEK SUPPORT
EnterpriseSocialnetwork
BETTER COMMUNICATION AND COLLABORATION
Geographically-dispersed base of knowledge workers
LockheedMartin
• Projet Unity: social Ecosystem (36 000 employés)
SOCIALCOMPUTINGENVIRONMENT
KNOWLEDGE BASE WORKFORCE (240,000 EMPLOYEES)
RSSfeeds
STAY INFORMED
Web
Blog
Microblogs
News
RSSfeeds
FEEDLY
WIKIS
• An easy to edit web site
• Knowledge capitalizing and sharing
SOCIALBooKmarking
• A SINGLE ACCESS POINT TO RESSOURCES
• RESEARCH, DOCUMENTATION
Tags
• ASSIGN A KEYWORD TO A RESSOURCE (WEB PAGE)
• INFORMATION INDEXED.
• HASHTAG #SPECS
Weaponsofmasscollaboration
Work on the same document
PM2.0Tools
SocialnetworkMicro-blogging
Blog
RSS
E-collaboration
WikiPM2.0
Experiment
Evaluate
Start a project
Patience
“If we build it, they will come”!!
Culture
Sharing Knowing
Security
• Host in you own server
• Cloud
Control
SOCIAL MEDIA RULES OF CONDUCT
« Flag innapropriate content »
SOCIALMEDIA
Be part of a social network
Connect
Converse
Share ideas
resolve problems
inspire and get inspired
Have  fun 
SocialmediaaNdPM
Less routine
Better productivity
Better communication
Self-accomplishement
Greater response to problems
Conclusion
SOCIAL MEDIA IS NOT JUST ANOTHER BUZZ WORD FOR PM
Project managers can stay with traditional way of doing things
HOWEVER
Conclusion
Mobility
Social trends Generation Y
Group intelligence
Embrace change at its own pace
Thank you

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Using social media in project management