9. “A persona is a realistic character
sketch representing one segment of a
Web site’s targeted audience.”
Mulder/Yaar (2010)
What are personas
10.
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adipisicing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua. Ut
enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex
ea commodo consequat. Duis aute irure dolor
in reprehenderit in voluptate velit esse cillum
dolore eu fugiat nulla pariatur.
Motivations
§ Excepteur sint occaecat cupidatat non.
§ Sunt in culpa qui officia deserunt mollit
anim id est laborum.
§ Excepteur sint occaecat cupidatat non.
Goals
§ Excepteur sint occaecat cupidatat non.
§ Sunt in culpa qui officia deserunt mollit
anim id est laborum.
§ Excepteur sint occaecat cupidatat non.
Pain points
§ Excepteur sint occaecat cupidatat non.
§ Sunt in culpa qui officia deserunt mollit
anim id est laborum.
§ Excepteur sint occaecat cupidatat non.
Name <name>
Type <type>
Role <role>
“Insert quote that
characterises this persona
in one sentence.”
Behaviours
A behaviour Opposite behaviour
Variable description
A behaviour Opposite behaviour
Variable description
A behaviour Opposite behaviour
Variable description
A behaviour Opposite behaviour
Variable description
A behaviour Opposite behaviour
Variable description
A behaviour Opposite behaviour
Variable description
<Persona name>
13. “Personas summarize research findings
and bring that research to life in such a
way that a company can make decisions
based on these personas, not based on
themselves.”
Mulder/Yaar (2010)
Why
14. “Personas summarize research findings
and bring that research to life in such a
way that a company can make
decisions based on these personas,
not based on themselves.”
Mulder/Yaar (2010)
Why
