The document discusses 6 themes from SXSW: 1. The experience economy and how industries like healthcare, luxury, and automotive will move from commodities and goods to personalized experiences. 2. Personalization of things through 3D printing and how it will revolutionize industries like fashion, retail, and consumer electronics by allowing for customized products. 3. New interfaces beyond traditional screens including gestural and voice interfaces. 4. The future of help through artificial intelligence that learns users' preferences and completes tasks without being explicitly asked. 5. Social TV and how digital storytelling can transform businesses' online narratives. 6. Robotics and how humanoid robots will impact various industries through automation

1. SXSW: 6 THEMES
Nadya Powell,
CIO
@NadsBads

2. WHAT IS...

3. 60,000 DELEGATES
5 DAYS
10 VENUES
OVER 100 SESSIONS A DAY

6. themes
6

7. 1. EXPERIENCE ECONOMY

8. THE THEORY
COMMODITIES
GOODS
SERVICES
EXPERIENCES

10. THE THEORYFROM OWNED TO EXPERIENCED

11. INDUSTRIES IT WILL REVOLUTIONISE
HEALTHCARE LUXURY
SCUPLTURE/ART
CONSUMER
ELECTRONICS
PROPERTY AUTOMOTIVE

12. 2. PERSONALISATION OF THINGS

13. 3D PRINTING IN A PAGE
First ‘invented’ in 1984 and
already in mass production
In-ear hearing devices
F-18’s new parts
Materials that can be 3D
printed include plastic,
rubber, synthetic stone, &
food such as chocolate
Industrial printers provide quality
but increasingly personal
printers available
e.g. Cube personal printer
retailing for £1,000
Main players include:
• 3D Systems/Geomagic
• Stratasys
• Makerbot
3D CAD IMAGE
(Scan or design)
3D PRINTER 3D OBJECT+ =
http://www.youtube.com/watch?v=Os6nn_8TZtc

15. INDUSTRIES IT WILL REVOLUTIONISE
FASHION RETAIL
GIFTING
HOMEWARES
SCUPLTURE/ART
CONSUMER
ELECTRONICS
STATIONERY

16. INDUSTRIES IT WILL REVOLUTIONISE
BASICALLY ANY
THING

17. 3. NEW INTERFACES

18. THE END OF CHANGE?

19. THE BEGINNING OF CHANGE?

20. http://www.youtube.com/watch?v=v1uyQZNg2vE

22. http://www.youtube.com/watch?v=_d6KuiuteIA

23. WHAT SHOULD YOU DO?
FASHION RETAIL
GIFTING
HOMEWARES
SCUPLTURE/ART
CONSUMER
ELECTRONICS
STATIONERY
GET PLAYING AND
UNDERSTANDING

24. 4. THE FUTURE OF HELP

25. IT’S ALL ABOUT ARTIFICIAL
INTELLIGENCE
THAT COMPLETES TASKS FOR YOU
THAT LEARNS WHAT YOU DO AND LIKE
THAT BALANCES IMPLICIT & EXPLICIT
THAT DOES SOMETHING FOR YOU BEFORE
YOU ASK

26. THE TWO TYPES OF HELP
PUSHPULL
You request something & it is given to youYou are given things that you need

27. THE FUTURE OF HELP
Open API to Facebook,
Google, Twitter data to
create truly rich
experiences

28. WHAT SHOULD YOU DO?
FASHION RETAIL
GIFTING
HOMEWARES
SCUPLTURE/ART
CONSUMER
ELECTRONICS
STATIONERY
CHALLENGE YOUR
HELP TO ADOPT AN AI
MINDSET

29. 5. SOCIAL TV

31. THE FUTURE OF DIGITAL STORY-TELLING
THINK OF YOUR
BUSINESS STORY
AS A DIGITAL STORY
TO TELL
DRAMAHEADLINES
DAY TO DAY
NARRATVE
HEROES &
VILLIANS

32. 6. ROBOTICS

33. NO NOT THAT KIND...

34. http://www.youtube.com/watch?v=f6BBXsz7viQ

35. http://www.youtube.com/watch?v=Fu_kBW_KSms