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Tech talk android apps echo system
- 1. Android Apps Echo System Yoah Bar-David Scoompa
- 2. About me Scoompa • Mobile, mostly Android • 1.5 years • 30+ of our own apps • 10+ Million downloads • Many apps done for others Why Mobile ?
- 3. Developing an app • Idea • Competitive landscape • Design • Coding • Distribution • Monetization • Support: users, devices • Iterations
- 4. Ideal App • Long session time • Used often • Keep installed • Users love it, high rating • Users share it • Searchable Low barrier to entry
- 5. Coding/Design challenges • Many devices: screen, OS, capabilities • Intuitive UI - no one wants a manual • Limited memory, esp Bitmaps • Battery • Be fast • Animations & enchantment • App can be killed at any point • Notification bar space
- 6. Revenues • Paid apps • In app purchase • Subscription • Ads - admob, applovin • Ads - appbrain • Ads - airpush • Ads - Millenial Media • Startapp
- 7. Free vs Paid Source: http://www.appbrain.com/stats/free-and-paid-android-applications
- 8. In App Purchase Price Ratio of users / buyers Common price 1-2 USD. Some more than 100. Ration varies, reasonable 1:200
- 9. Admob Expected revenues are 1-2 cents per install Maximize: Longer sessions Come back to app Location
- 10. Appbrain (AppTornado) Expect 0.5 cents per install (of your app)
- 11. StartApp 1C returning 1C non US 5C US Average: 1.2C
- 12. Bottom Line Reasonable expectations are around 1-2C per user
- 13. Sell globally Translate texts App name Banner
- 14. Distribution Search Icon Description Rating and reviews First month boost Market collections User lifetime Blogs Ad campaigns
- 15. Rating 1 out of 300-1000 users will rate you Ask the good users to rate Make it easy Some apps offer rewards Feedback
- 16. Monitor Exceptions Usage. Flurry / Google Analytics AppAnnie Search positions Competition By country Monitor for actions, iterate and measure
- 18. Being lean DIY Fiverr odesk / eLance ICanLocalize - Translations dropbox Cross promote apps MVP
- 19. Contact yoah@scoompa.com I may be able to help with: • Idea validation • Development related questions/issues • Market and monetization • Monitor
- 20. THE END