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Targeting Homelessness
 Prevention in High Risk
      Communities
          In New York City
   NAEH Conference, February 9, 2012




                                       1
What is Homebase?


 Established in 2005, DHS’ community-based homelessness prevention program
 know as Homebase is firmly rooted in the communities with the highest shelter
 demand across the city.

 The program works to stabilize families in their own homes through
  family and landlord mediation
  rental assistance
  Budgeting and financial counseling
  entitlements advocacy
  employment and training
  legal advice and referral
  short-term financial assistance

 DHS partners with 8 non-profit organizations to run 10 Homebase programs that
 will serve over 9,000 households in 2012

                                                                                 2
How do we target services?
        HomeBase Shelter Profile
      PROFILE OF ELIGIBLE FAMILY SHELTER ENTRANTS
      CD 203: Jan - Sep, 2006
                     Age of Head of Household                                         Family Size (Number of Individuals)


                                213                                                  200
               240                                                                   180




                                                                Number of Families
               200                                                                   160
                                       131                                           140
               160                                                                   120
               120                                                                   100
                                                40                                    80
                80         37
                                                                                      60
                40                                                                    40
                                                                                      20
                0
                                                                                       0




                                                                                                         Family Size



                Primary Tenant Reason for                                             Secondary Tenant Reason for
                     Homelessness                                                           Homelessness

                                                                                           5%   8%
                     2%
          1%
               13%                                                                                13%
                                         Lockout                                                                       Domestic Violence
                                                                                                        1%
                          33%                                   37%                                                    Eviction
Provide services to families who         DV
                                                                                                             10%
                                                                                                                       Crime situation

have similar characteristics to
              51%                        Eviction                                               26%
                                                                                                                       Unlivable Conditions
                                                                                                                       Discord
families who enter shelter.              Crime Situation                                                               Overcrowding
                                                                                                                       Financial Strain
                                         Unlivable Conditions
                                                                                                                                              3
How do we target services?




                             L
                             L
                             L
                                 Outreach to families who are
                             L   most likely to end up in shelter.

                             L
                             L
                             L
                             L
                                                                     4
How do we target services?
                      Planning
 • Public awareness campaign
   with placements in high-
   demand communities

 • Developed screening and
   referral service through 311

 • Calls transferred to
   Homebase doubled



                                  5
How do we target services?




                             6
How do we target services?


  Match households served against shelter
  entrants to determine client impact.




                                            7
How do we target services?




Sample CD 303                8
Foreclosure Filing Map
In 2011, nearly two-
thirds of family
shelter entrants
come from the
highlighted
communities
What makes these communities so high-risk?



The Center for Urban Research CUNY Graduate
Center, directed by Dr. John Mollenkopf, established that
neighborhood homelessness correlates with
demographics, family dynamics and rental costs. It is not
strongly correlated with rising property values (neighborhood
gentrification).

The communities identified by CUNY are the poorest in the
city, have the highest concentration of single headed
households and have severe rent burden.
How do we enhance community targeting?



Within these communities, we zoomed in on actual
blocks and buildings with the largest cluster of
shelter entries
We estimated the cost of sheltering families who
lived in this hot spot, drawing on the concept of
“million dollar blocks” from the criminal justice
field.
Our new neighborhood targeting campaign will
focus on finding solutions.
How do we enhance community targeting?

Mollenkopf’s data revealed six census
tracts in the Bronx that had the highest
concentration of shelter entries

Over six years, over 600 families entered
shelter from a two square miles.

Mollenkopf found that factors such as
poverty, family form, marginality, and
neighborhood characteristics were
correlated with shelter entry.

Nearly 50% of households live below
poverty

Nearly 50% receive public assistance

Represents 5% of the population in the
Bronx and 11% of major crime
Million Dollar Block Campaign
•Create real-time central
tracking center at DHS

•Quickly deploy outreach
workers to hot spots

•Launch grass-root prevention
campaign to raise public
awareness

•Set targeting goals to
eliminate million dollar blocks
by 2013
How do we enhance consumer-level targeting
                       Planning

  In 2008-2009, DHS commissioned a comprehensive set of
  studies to test the efficacy and effectiveness of two highly
  regarded homelessness prevention programs, Homebase
  and Housing Help. Among several others, the nation’s top
  researchers in the field examined the following question:

      What makes a household high risk for shelter entry
      and can Homebase target services to these high
      risk individuals? MaryBeth Shinn and Andrew
      Greer, Vanderbilt University


                                                            17

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2.4 Preventing Family Homelessness

  • 1. Targeting Homelessness Prevention in High Risk Communities In New York City NAEH Conference, February 9, 2012 1
  • 2. What is Homebase? Established in 2005, DHS’ community-based homelessness prevention program know as Homebase is firmly rooted in the communities with the highest shelter demand across the city. The program works to stabilize families in their own homes through  family and landlord mediation  rental assistance  Budgeting and financial counseling  entitlements advocacy  employment and training  legal advice and referral  short-term financial assistance DHS partners with 8 non-profit organizations to run 10 Homebase programs that will serve over 9,000 households in 2012 2
  • 3. How do we target services? HomeBase Shelter Profile PROFILE OF ELIGIBLE FAMILY SHELTER ENTRANTS CD 203: Jan - Sep, 2006 Age of Head of Household Family Size (Number of Individuals) 213 200 240 180 Number of Families 200 160 131 140 160 120 120 100 40 80 80 37 60 40 40 20 0 0 Family Size Primary Tenant Reason for Secondary Tenant Reason for Homelessness Homelessness 5% 8% 2% 1% 13% 13% Lockout Domestic Violence 1% 33% 37% Eviction Provide services to families who DV 10% Crime situation have similar characteristics to 51% Eviction 26% Unlivable Conditions Discord families who enter shelter. Crime Situation Overcrowding Financial Strain Unlivable Conditions 3
  • 4. How do we target services? L L L Outreach to families who are L most likely to end up in shelter. L L L L 4
  • 5. How do we target services? Planning • Public awareness campaign with placements in high- demand communities • Developed screening and referral service through 311 • Calls transferred to Homebase doubled 5
  • 6. How do we target services? 6
  • 7. How do we target services? Match households served against shelter entrants to determine client impact. 7
  • 8. How do we target services? Sample CD 303 8 Foreclosure Filing Map
  • 9. In 2011, nearly two- thirds of family shelter entrants come from the highlighted communities
  • 10. What makes these communities so high-risk? The Center for Urban Research CUNY Graduate Center, directed by Dr. John Mollenkopf, established that neighborhood homelessness correlates with demographics, family dynamics and rental costs. It is not strongly correlated with rising property values (neighborhood gentrification). The communities identified by CUNY are the poorest in the city, have the highest concentration of single headed households and have severe rent burden.
  • 11. How do we enhance community targeting? Within these communities, we zoomed in on actual blocks and buildings with the largest cluster of shelter entries We estimated the cost of sheltering families who lived in this hot spot, drawing on the concept of “million dollar blocks” from the criminal justice field. Our new neighborhood targeting campaign will focus on finding solutions.
  • 12. How do we enhance community targeting? Mollenkopf’s data revealed six census tracts in the Bronx that had the highest concentration of shelter entries Over six years, over 600 families entered shelter from a two square miles. Mollenkopf found that factors such as poverty, family form, marginality, and neighborhood characteristics were correlated with shelter entry. Nearly 50% of households live below poverty Nearly 50% receive public assistance Represents 5% of the population in the Bronx and 11% of major crime
  • 13.
  • 14.
  • 15.
  • 16. Million Dollar Block Campaign •Create real-time central tracking center at DHS •Quickly deploy outreach workers to hot spots •Launch grass-root prevention campaign to raise public awareness •Set targeting goals to eliminate million dollar blocks by 2013
  • 17. How do we enhance consumer-level targeting Planning In 2008-2009, DHS commissioned a comprehensive set of studies to test the efficacy and effectiveness of two highly regarded homelessness prevention programs, Homebase and Housing Help. Among several others, the nation’s top researchers in the field examined the following question: What makes a household high risk for shelter entry and can Homebase target services to these high risk individuals? MaryBeth Shinn and Andrew Greer, Vanderbilt University 17