1. MAXIMIZING SOCIAL MEDIA
Na#onal
Conference
on
Ending
Homelessness
July
15,
2011
Friday, July 15, 2011 1

2. I AM…
Andrew Cohen
Forum
One
Communica.ons
@AndrewJCohen
acohen@forumone.com
Friday, July 15, 2011 2

3. OUR PANEL
Kate Akalonu
Manager
of
Volunteer
and
In-­‐Kind
Services
Catherine An
Communica.ons
and
Media
Rela.ons
Specialist
Friday, July 15, 2011 3

4. STORY TIME!
Friday, July 15, 2011 4

5. June 30, 2010 3
Friday, July 15, 2011 5

6. Just
Right
Too
Long
Friday, July 15, 2011 6

7. www.twi?er.com/VeryShortStory
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8. STEP 1: PUBLISH
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9. STEP 2: SUMMARIZE
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10. STEP 3: PICK YOUR CHANNEL
what
suits
your
message?
where
is
your
audience?
where
are
you
most
comfortable?
Friday, July 15, 2011 10

11. MOST POPULAR SOCIAL NETWORK?
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12. STEP 4: MULTIPLY
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13. FACEBOOK
Friday, July 15, 2011 13

14. WHAT IS IT GOOD FOR?
Sharing
links,
photos,
video
Building
audience
Events
Photos
Simple
collabora#on
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15. Friday, July 15, 2011 15

16. www.facebook.com/pages/create.php
Friday, July 15, 2011 16

17. Friday, July 15, 2011 17

18. FACEBOOK: GROUPS VS. PAGES
“New”
Groups Pages
Purpose Small
groups Marke:ng
Open,
closed
or
Privacy Always
open
Secret
Vanity
URLs
Engagement
Metrics
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19. Friday, July 15, 2011 19

20. WHAT IS IT GOOD FOR?
Asking
ques#ons
Professional
networking
Collabora#on
Building
credibility
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21. Friday, July 15, 2011 21

22. LINKEDIN GROUPS: OPEN OR MEMBERS-ONLY
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23. LINKEDIN GROUPS: OPEN VS. CLOSED
Member-­‐only
Open
Group Group
Discussion
visibility Anyone Members
Only
Indexing
by
search
engines
Sharing
to
TwiBer
and
Facebook
Anyone
on
LinkedIn
Manager
op:on
can
contribute
Friday, July 15, 2011 23

24. Friday, July 15, 2011 24

25. WHAT IS IT GOOD FOR?
Link
sharing
Field
reports
Simple
conversa#ons
Finding
out
what
people
are
saying
Reaching
influen#als
Friday, July 15, 2011 25

26. Friday, July 15, 2011 26

27. Friday, July 15, 2011 27

28. Friday, July 15, 2011 28

29. Friday, July 15, 2011 29

30. Case Study
Kate
Akalonu
|
kakalonu@nstreetvillage.org
www.nstreetvillage.org
|
@nstreetvillage
|
www.facebook.com/NStreetVillage
Friday, July 15, 2011 30

31. About
N
Street
Village
Who
We
Are
OrganizaAonal
Outcomes
Who
Am
I?
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32. Why
Did
We
Join?
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33. Deciding
what
plaIorms
to
use
&
how
to
best
manage
them
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34. 540
followers
|
637
tweets|
418
following
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35. 542
likes|
510
monthly
ac:ve
users
|
17,306
monthly
post
views
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36. Benefits
to
Joining
the
Social
Media
Conversa#on…
• The
soL
touch
• Taking
N
Street
Village
naAonal…internaAonal
• Improves
search
engine
prominence
• Many
plaIorms
=
free;
low
cost/free
webinars,
training
sessions,
etc.
Friday, July 15, 2011 36

37. Where
is
N
Street
Village
Going?
• Increased
investment
in
communicaAons
• Establish
goals
for
social
media
• Expand?
Friday, July 15, 2011 37

38. www.naeh.org
|
@naehomelessness
www.facebook.com/naAonalalliancetoendhomelessness
Friday, July 15, 2011 38

39. SOCIAL MEDIA HISTORY
Started
2009
Main
challenges
Resistance,
apathy
from
leadership
Grassroots
vs.
grasstops
Aligning
with
goals
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40. GOALS
Disseminate
informa#on
Engage
supporters
Connect
with
like-­‐minded
organiza#ons
Explain
and
discuss
key
concepts
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41. PERFORMANCE
We
tweet
a
handful
of
Ames
everyday.
We
facebook
one
or
two
Ames
a
day.
We
have
2
staff
members
who
devote
part
of
their
Ame
to
social
media
(maybe
a
total
of
3/4
FTE).
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42. Friday, July 15, 2011 42

43. Friday, July 15, 2011 43

44. Friday, July 15, 2011 44

45. Friday, July 15, 2011 45

46. Friday, July 15, 2011 46

47. QUESTIONS & ANSWERS
Friday, July 15, 2011 47

48. RESOURCES
• google.com/real.me:
Real-­‐:me
search
of
status
updates
• whaKhetrend.com:
Find
out
what
a
hashtag
means
• facebook.com/pages
• forumone.com/facebook-­‐resources
• www.linkedin.com/groupsDirectory:
LinkedIn
Groups
Directory
• HootSuite.com
Friday, July 15, 2011 48

49. THANK YOU!
Kate Akalonu
@nstreetvillage
kakalonu@nstreetvillage.org
Catherine An
@naehomelessness
can@naeh.org
Andrew Cohen
@AndrewJCohen
acohen@forumone.com
Friday, July 15, 2011 49