Smartphone latest market info - Smartphone - Apps market - Social marketing service

1. Nobot Inc. !
!
Global Smartphone Latest Market Information
Copyright © 2011 Nobot Inc. All Rights Reserved.!

2. AT A GLANCE ……
Copyright © 2011 Nobot Inc. All Rights Reserved.!

3. Smartphone Subscriber and Population
!" #!" $!!" $#!" %!!" %#!" &!!" &#!" '!!"
()"
*+,-."
more
?
/-0,."
/-01-23,."
/4.56"
(7"
7152."
8259.-6"
:.;.-"
<5.-=2"
)9.54;+1-2" >1;?@.A1-" Source : from Various news
Copyright © 2011 Nobot Inc. All Rights Reserved.!

4. Smartphone Shipment by OS
(#!$!!!""
(!!$!!!""
'!$!!!"" +,-./"+0"
123/4546"
&!$!!!"" 7.5.8/3-"9:"14;4:"
2+0"
%!$!!!"" 0<=>28:"
?:@/42@"
#!$!!!""
!""
#!(!")(" #!(!")#" #!(!")*" #!(!")%" #!((")("
Source : Gartner
Copyright © 2011 Nobot Inc. All Rights Reserved.!

5. 160+ Apps store in the world
'445+#!!5"
#!!&"
(./0+123"#!!4"
678)/"9.:;2-"
()*+(.*2"#!'!" 92<"=).*3>"
(./0+123"#!'!"
()*+,)-"#!''"
!" #!" $!" %!" &!" '!!" '#!"
Listed App Store on WIP List
Source : GetJar, WIP
Copyright © 2011 Nobot Inc. All Rights Reserved.!

6. China!
30+ App Store, 30+ in-app ADNEW, 100-200k Dev
ex : 79% Android apps DL is not from Google Android market
OS
Handset
Vendor
Operator
Others
and More More..
in-­‐app
Ad
network
and More More..
Source : Madhouse, GWC
Copyright © 2011 Nobot Inc. All Rights Reserved.!

7. 90% Dev thinks Reach is important !
!
but..!
!
Submit 1-2 app store 43.3% !
even if can reach 10 apps store…
Source : Exicon and WIP
Copyright © 2011 Nobot Inc. All Rights Reserved.!

8. The number of apps in stores
!"" #!!$!!!"" %!!$!!!"" &!!$!!!"" '!!$!!!"" (!!$!!!"" )!!$!!!""
*++,-./0"
*12/.32"45/60-"
7859670//:;<088=5135"
>?3",-./0"
@312.AB"45/60-"
C51251D.;E.960-D05/"
F0-G5/;,+/31-"
*=5H.1"
Source : WIP, 148apps etc..
Copyright © 2011 Nobot Inc. All Rights Reserved.!

9. Another growing market Asian Movement
HQ : Singapore and mainly Asia
Mobile & Web community service
- Chat, IM, SMS, Intl calls, Games, Avatars
- 40M+ users, Cross platform
- Monetizes premium services
- Mig33 credits /merchant distribution
HQ is London, Facebook bought
Smartphone U/I for Feature phone
- 10M+ users
- Smartphone likes User interface
- In app ads based
Source : GetJar etc..
Copyright © 2011 Nobot Inc. All Rights Reserved.!

10. Indonesia…
2nd Largest 36.5Million
Low End
16M/year(40%)
Local Brand 140+
20-120USD
High End
Shipments : 3-4M/year ?
240-550USD
Copyright © 2011 Nobot Inc. All Rights Reserved.!

11. in-apps purchase Top300 adaptation by Country
$!!"#
,!"#
Paid
+!"#
*!"#
)!"#
(!"# B62#
'!"# 42#C::8#
&!"#
%!"# US : Most progress
$!"# China :Most growing
!"#
-.# /0123# 425627813# .1293:6;7# <3:32# =6;73# >;32?7# 4@3;A#
Indonesia : Lowest Pene.
S’pore Highest Penetration
100%
Free
Japan : Still early
90%
80%
Korea : Many Local apps
70%
EU : Higher penetration
60%
50%
Non
40%
In
Apps
30%
20%
10%
0%
US
China
Indonesia
Singapore
Japan
Korea
France
Itary
Source : appannie
Copyright © 2011 Nobot Inc. All Rights Reserved.!

12. Top Apps on AppStore
Source :
148Apps etc..
Copyright © 2011 Nobot Inc. All Rights Reserved.!

13. Top Developer on Social Networking
Like or Followers (Log - Scale)
!"" !#"" !##"" !$###"" !#$###"" !##$###"" !$###$###"" !#$###$###""
%&'(&")&*(+,"
-(./012-,'"
34,,',4.,"
3(4,)(02"
52670"8(1+&9."
?E(F,4"
:0;4,7."<++(=,4" 371,*&&G"
>,0;(?,16"
:++@&92:AA."
<0B&),;(7"<01"
C)9+,"
@&+2"D4,7/',"
Source : Nobot
Copyright © 2011 Nobot Inc. All Rights Reserved.!

14. Top Developers on
View counts (Log - Scale)
!"" !##"" !#$###"" !$###$###"" !##$###$###""
%&'(&")&*(+,"
-(./012-,'"
3(4,)(02"
5064,7."8++(9,4"
80:&),6(7"801"
;)<+,"
=&+2">4,7/',"
Source : Nobot
Copyright © 2011 Nobot Inc. All Rights Reserved.!

15. Other promotions by Top Developers
iShoot Lite
Competition!
Awards
Copyright © 2011 Nobot Inc. All Rights Reserved.!

16. Download and use for Free !!
Social apps recommendation service
Copyright © 2011 Nobot Inc. All Rights Reserved.!

17. Challenge the Future : Social Ads
Recommend apps to others
Message exchange between Developer and Users
Reporting
Appict.me banner or button is applied to apps directly
For Users
For Developers
Copyright © 2011 Nobot Inc. All Rights Reserved.!

18. http://appict.me/
Thank you !
info@nobot.co.jp
Twitter : @appictme
Slideshare :
www.slideshare.net/nagi5otakegg/ social-
promotion-for-smartphone-apps-appictme
Nobot Inc.
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