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Lecture 1 Social Enterprise Brand Management

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Nagesh Pai
Nagesh Pai

My first lecture presentation to Social Enterprise Management students. An introduction on Brand Management and how it fits in a Social cause marketing discipline

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Brand Management PT MBA – Trimester III – Year 1 Lecture 1
Lecture plan ,[object Object],[object Object],[object Object],[object Object]
Marks ,[object Object],[object Object],[object Object],[object Object]
Scope of the course ,[object Object],[object Object],[object Object],[object Object]
Today’s special ,[object Object],[object Object],[object Object],[object Object]
A small trivia
A small trivia
 
 
 
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Brand Management – Allied fields ,[object Object],[object Object],Human behaviour Strategic Management Marketing Communications Media
Conversations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand for a social cause ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Quoting John Quelch, Faculty HBS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contd…. ,[object Object],[object Object],[object Object]
Brand Myths ,[object Object],[object Object],[object Object],[object Object],A large section of “Needy” India resides in “Media Dark” areas Reality Reality

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Lecture 1 Social Enterprise Brand Management