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From D. Daines to Nalts… Same lyrics, different tune
Rx Marketing & Online Video  ,[object Object],[object Object],[object Object],[object Object],[object Object],(c) Kevin H. Nalty, Nalts Consulting, LLC. Portion of document  can be shared or reproduced with permission (kevin@naltsconsulting.com)
I’m TriPolar Consultant Online full-time marketer with deep experience in social media & online video Dozens of clients & sponsors beyond pharmaceuticals Understand Rx brands YouTube “Star” 99 million views 140K subscribers 810+ videos One of most-watched YouTube “comedians” More than 250,000 people watch daily  Marketer Merck Consumer Product Director Johnson & Johnson KPMG Consulting Qwest
Problems With Rx & Online-Video ,[object Object],[object Object],[object Object],[object Object],[object Object]
We Said that in 2000  About the Superhighway ,[object Object],[object Object],[object Object],[object Object],[object Object]
Today… ,[object Object],[object Object],[object Object],[object Object]
But Let’s Meet Laci  Nuvaring’s Accidental Spokesperson part 2
Online Video in Pharma ,[object Object],[object Object],[object Object],[object Object],0/5/95
Case Study: Propecia Do What I Say, Not What I Do
Our Time is Spent on  Wrong Part of the “Long Tail” Health Inquiries BoringProduct.com Websites step one : get them to our product.com sites step two : get our video content on YouTube
It’s Not Easy Getting  Their Attention
YouTube Branded Channels ,[object Object],[object Object],[object Object],[object Object],Viral? No.  Smart? Yes.
Identify Advocates  Among Top “Webstars” ,[object Object],[object Object],[object Object],[object Object]
Mandatory  Consulting Matrix
Tell Your Media Buyers To Buy  $25 CPM Ads on  Nalts  Videos This could have been your ADHD drug ad
Boring ROI Slide ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building Online-Video  & Social Media Framework Criteria Example Potential Tactic ,[object Object],Prelaunch Listening, learning unmet needs & venacular ,[object Object],Mass-Market (PPIs) Tap YouTube webstars during key season ,[object Object],High competition (allergies) Use unbranded strictly to drive product.com ,[object Object],Niche (oncology) Targeted efforts to accentuate advocates
Big Finish
But Wait. There’s More. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Think Health Presentation

  • 1. From D. Daines to Nalts… Same lyrics, different tune
  • 2.
  • 3. I’m TriPolar Consultant Online full-time marketer with deep experience in social media & online video Dozens of clients & sponsors beyond pharmaceuticals Understand Rx brands YouTube “Star” 99 million views 140K subscribers 810+ videos One of most-watched YouTube “comedians” More than 250,000 people watch daily Marketer Merck Consumer Product Director Johnson & Johnson KPMG Consulting Qwest
  • 4.
  • 5.
  • 6.
  • 7. But Let’s Meet Laci Nuvaring’s Accidental Spokesperson part 2
  • 8.
  • 9. Case Study: Propecia Do What I Say, Not What I Do
  • 10. Our Time is Spent on Wrong Part of the “Long Tail” Health Inquiries BoringProduct.com Websites step one : get them to our product.com sites step two : get our video content on YouTube
  • 11. It’s Not Easy Getting Their Attention
  • 12.
  • 13.
  • 15. Tell Your Media Buyers To Buy $25 CPM Ads on Nalts Videos This could have been your ADHD drug ad
  • 16.
  • 17.
  • 19.