Social Media has been around for a couple years now, but the tried and true strategies for entrepreneurs and intrapreneurs working in the lean-startup model aren't well known. In this Social Media for Startups class Paul will overview brief strategies for the major social platforms helping you achieve success in whatever phase of the startup you are in, from problem discovery, to problem validation, from problem/solution fit, to product/market fit. Learn how to leverage social media to acquire real customers!

1. PAUL KORTMAN
http://connexsocial.com/presentations
@namtrok #StartGarden
SOCIAL MEDIA FOR
STARTUPS
Wednesday, August 28, 13

2. @namtrok
#StartGarden
paul@connexsocial.com
http://connexsocial.com/presentations
Wednesday, August 28, 13

3. Wednesday, August 28, 13

4. Definitions
Definitions
Objectives
Content Strategy
Tactics
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5. Differences in Social Media for Startups
Uncertainty
Customer Dev.
Growth
Scrappy
Unknown
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7. GROWTH HACKING
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8. Definitions
Definitions
Objectives
Content Strategy
Tactics
Wednesday, August 28, 13

9. Objectives
Acquire Customers
Acquire Knowledge
Acquire PR
Acquire Funding
Customer Service
Wednesday, August 28, 13

10. Acquire Customers
Ads
Search
Fan Activation
CTA
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12. Customer Development
Pivot
Acquire Knowledge
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13. Acquire PR
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14. Acquire Funding
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15. Customer Service
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16. Objectives
Acquire Customers
Acquire Knowledge
Acquire PR
Acquire Funding
Customer Service
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17. Content Strategy
Definitions
Objectives
Content Strategy
Tactics
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18. Content
PlaceTime
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19. Frequency?
Content
PlaceTime
Creation or Curation?
Sources?
Topic? Voice?
Market Influencers?
For3at?
Memes?
Incentives?
Contests?
Cross-­‐net6ork?
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20. PlaceTime
Content
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21. Tactics
Definitions
Objectives
Content Strategy
Tactics
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22. Wednesday, August 28, 13

23. Tools
WordPress.org Mailchimp.com Followerwonk.com
Knowem.com
Bufferapp.com
Feedly.com
Searchinstagram.comTop-hastags.com
Sproutsocial.com
Marketo/Pardot/Hubspot/WordPress Plugins
Mixpanel.com/Kissmetrics.com/Google Analytics
Rapportive.com
Fiverr.com
Rowfeeder.com
IFTTT.comSocial buttons
Wednesday, August 28, 13

24. About your opinions
About the market
About problem solving
Using Info-graphics
Summarize another’s blog
Respond to an influential blog
About questions the market has
Blog
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25. http://danzarrella.com/the-20-words-and-phrases-that-will-get-you-the-most-retweets.htm
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32. http://435digital.com/blog/2013/03/20/4-tips-successful-instagram-strategy/
http://www.vocus.com/blog/get-more-engagement-on-pinterest/
Wednesday, August 28, 13

33. @namtrok
paul@connexsocial.com
http://connexsocial.com/presentations
Thank You!
Questions or
Need more Growth
Hacking Tips?
Wednesday, August 28, 13