This document provides tips for motivating yourself to eat more vegetables when you are feeling motivated. It recommends taking advantage of motivated moments to plan easy ways to buy and incorporate vegetables into your diet. Specific tips include buying vegetables from farmer's markets or delivery services, going with others for social commitment, and joining Facebook groups for support and learning. The document prompts the reader to make a plan now to buy vegetables this week from easy local sources.

1. Want to Eat More
Veggies?
Nancy Otero
notero@stanford.edu

2. How to change behavior?
Even though we want to eat
more vegetables, not always we
have the motivation to buy,
prepare, and eat them
This presentation is about taking
advantages of those moments you are
motivated to include veggies in your
diet and find the way to make it easier
for you

3. Quick Overview on Behavioral Design
• Because we are not motivated all the time, when we are, we
can do something meaningful to help us achieve what we
want to do when we are not very motivated
– Find a way to trigger the behavior you want to do
– Make it EASY to do. As easy as possible
– Be patient and start little by little
– Reward yourself every time you do it
• For more information go to Guru on Behavioral Design and
Stanford Professor B.J. Fogg’s site http://www.bjfogg.com/

4. Do it NOW
If you are seeing a presentation about eating
vegetables probably you are motivated right
now. Let’s make a plan for you to buy vegetables
this week!

5. First Step: Buying Veggies
• An easy trigger is to be once per week in a place
where people are selling the veggies that you want to
buy. For me that place is the Sunday’s Farmer’s
Market in Palo Alto
• If you don’t know how to chose the vegetables, go to
a place where friendly people can help you. At the
Farmer’s Market, farmers will be very happy to help
you. Make buying vegetables something easy for you

6. Suggestions for Buying Veggies
• Find a place that is easy to go. The Farmer’s Market
is close to Stanford and you can bike there
• If there is no easy place to go, make the vegetables
come to you. Many companies offer vegetables
delivery to your door. You can order a 3 months
delivery right now!
– http://www.fullcircle.com/,
http://www.farmfreshtoyou.com/,

7. Going to Veggieland
• An easy way is to make a commitment of
going with someone that goes every
weekend. If you know a person like that, call
him or her now. If that person can pick you
up even better
• If you don’t know a person
like that, invite a friend.
Arrange the details for it to
happen now.

8. Farmer’s Market Group and Social
Commitment
• Join the Stanford Facebook Group: Stanford Eats
Vegetables. You can come with me to the Farmers
Market every Sunday 
• Other option is for you to create a social group
that buys vegetables. Even if you don’t know
anything about it, you’ll learn from the people
that joined the group.

9. To come…
How to make sure you
eat the vegetables you
bought?