6. Remarketing . Enhanced CAmpaigns . GSP
•TYPES
•RLSA
•Display Remarketing
•Remarketing through GA
•Dynamic Display Remarketing
Google Display Network
Search Network
7. Remarketing . Enhanced CAmpaigns . GSP
Best practices:
Split your campaign into segments
Remember frequency capping
8. Remarketing . Enhanced CAmpaigns . GSP
Strategies:
Renew your ad messaging for non converted users over time
Cross selling
Up selling
Offer special incentives for repeat purchasers
11. Remarketing . Enhanced CAmpaigns . GSP
Features:
- Powerful advertising tools for the multi-device world
- Smarter ads optimized for varying user contexts
- Advanced reports to measure new conversion types
18. Remarketing . Enhanced CAmpaigns . GSP
Domain
Mailing Lists
Job Title
Purchases
Keyword
Interest
Emails from a particular domain
Content in the emails
Someone who has made a
purchase recently
Upper management,
professionals etc.
List of email addresses to
target
Travel buffs, Luxury travelers
Targeting
19. Remarketing . Enhanced Campaigns . GSP
The Challenge:
To increase the overall lead flow for our account
Text
256mail.google.com
22. GSP - Targeting
Kerala Resorts
kerala resorts
holiday in
kerala
resorts in kerala
India Resorts
holiday in india
family holiday
india
india vacation
package
Terrain Related
adventure
holidays
romantic
holidays
wild life tour
Foreign Holiday
Destination
holiday in
austria
resorts in
pattaya
vacation resort
in bangkok
Other Resorts
sikkim holiday
packages
rajasthan
hotels
hotels shimla
Keywords
37. Congress
Hain
Apke
Sath
nayahainwah.com/rahul-‐ko-‐vote-‐do
Jab
Ayga
Congress
ka
Shashun.
Sasta
Hojayga
Petrol,
Pani
aur
RaCon!
Congress
Hain
Apke
Sath
nayahainwah.com/rahul-‐a-‐revoluCon
Khushiyo
Se
Bhara
Hoga
Har
Din.
SasC
Kar
Denge
Beer,
Whisky
&
Gin!
38. Arun went to Delhi
Vipan shifted to Analytics
Paid Social Team
PPC