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Seo (search engine optimization)
1. SEO (Search Engine Optimization)
Presented to: Prof. Vijayalakshmi
Presented By: Renukanandan A
2. What is SEO?
• SEO is the act of modifying a website to increase its
ranking
• Ranking in organic (vs paid), crawler-based listings
of search engines
3/1/2014
All rights reserved
2
12. Steps for a good SEO strategy
0 Research desirable keywords and search phrases
(WordTracker, Overture, Google AdWords)
0 Identify search phrases to target
0 “Clean” and optimize a website’s HTML code for appropriate
keyword density, title tag optimization
0 Study competitors (competing websites) and search
engines
0 Add Quality content
0 Constant monitoring of rankings for targeted search terms
Off-page optimization (off-page SEO) is what can bedone off the pages of a website to maximize itsperformance in search engines for target keywordsrelated to the on-page content and keywords in off-page direct-links
Definition White hat SEO utilizes techniques and methods to improve the search engine rankings of a website which don't run afoul of search engine (mainly Google) guidelines. Steady, gradual, but lasting growth in rankings.Techniques Some white hat SEO techniques include: high quality content development, website HTML optimization and restructuring, link acquisition campaigns supported by high quality content and manual research and outreach. Some black hat SEO techniques include: link spam, keyword stuffing, cloaking, hidden text, and hidden links.What to Expect Quick, unpredictable, and short-lasting growth in rankings.
Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines.Quick, unpredictable, and short-lasting growth in rankings.