23. Cipla - Cipla is a leader in the domestic retail pharmaceutical market. It also exports raw materials, intermediates, prescription drugs, over-the-counter products, and veterinary products to some 180 countries around the world.
28. Outsourcing by forming alliance with companies like Pfizer, which is the market leader in drug manufacturing globally.
29. Outsourcing saves a lot of money when done in countries like India as it has many scientists and thus very cost effective.
30. Forming local mergers with companies like Alkem laboratories which meet the requirements for forming an alliance with this company in terms of the drugs that they manufacture.
31. Tie ups with multimedia companies as they play a huge role in the marketing of the products which involves advertising, signboards etc.
32. Come out with exclusive drugs to tackle epidemic diseases, like H1N1, Chikungunia.