A high-level overview of ad optimization.

1. Ad Engine™
Optimizing for Purchases:
A High-Level Overview
Official Facebook®
Gain customers, not clicks Ads API Developer
www.nanigans.com

2. What is ad optimization?
Some ads perform better than others
Optimization Facebook ad elements
• Process of identifying and • Creative
continuing to serve high • Title
performing ads, while dropping • Body
ads that don’t perform well • Targeting parameters
• Social context
Nanigans Ad Engine
• Automates the labor-intensive process of managing and optimizing large-
scale Facebook advertising campaigns
• Enables marketers to customize optimization to meet specific goals (which
may occur days or weeks after the ad is clicked, such as with registrations,
purchases and word-of-mouth referrals)
Gain customers, not clicks www.nanigans.com

3. Ad Engine™ Optimization
A purchase example
Serve ads to initial Subset of target Subset of Fans
target base on FB base Like Page eventually purchase
Gain customers, not clicks www.nanigans.com

4. Ad Engine™ Optimization
A purchase example
Serve ads to initial Subset of target Subset of Fans
target base on FB base Like Page eventually purchase
Gain customers, not clicks www.nanigans.com

5. Ad Engine™ Optimization
A purchase example
Serve ads to initial Subset of target Subset of Fans
target base on FB base Like Page eventually purchase
Gain customers, not clicks www.nanigans.com

6. Ad Engine™ Optimization
A purchase example
Serve ads to initial Subset of target Subset of Fans
target base on FB base Like Page eventually purchase
Ad Engine measures this post-clickthrough
behavior, attributes it back to the original ad
creative and targeting, and optimizes to find more
high-value look-a-likes on Facebook
Gain customers, not clicks www.nanigans.com

7. nanigans.com/blog
Visit the Nanigans Blog for
More Resources
Official Facebook®
Ads API Developer
Gain customers, not clicks www.nanigans.com