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Stay On       Plan         Keep it       Engage         Entice       Cross
 Topic – do   Ahead &        Simple,        Users      Comments,     Integrate
  not mix     create a       short &                   Interaction   with other
   topics     calendar      concrete       Create                    channels
                                          polls, ask   Ask Open
  Include a   Pick topics   Don’t use    questions,      Ended       Use tools to
combination    that can     offensive/   use photos,   Questions,      see your
 of content      have       confusing    discussions    Respond       influence
    types     follow up      content                   Promptly
                 posts
Be                   Tweet at      How to     Reciprocate
   Be Up                    Use of #
               Personal                the right   Follow and    Gracefully
   Front                     tags
                                         time      Un-Follow
About Your
                  Be                                 People     Use Direct
  Twitter                    Make
              interactive               With the                Message
Aspirations                 yourself
                                          right    Use Tools    correctly
                             visible
Be yourself      Be                    frequency
              Consistent                           Make Lists
                            Follow
                            Trends
Use YouTube     Observe     Shoot a        Add        Submit to         Refer
 Comment                  short video    relevant      YouTube        YouTube
   search        Learn                   keyword        groups       statistics &
                          Create your      tags                         Data
  See what       Think      channel                   Autoshare
 people are                               Use of       on other         Be
saying about    Prepare     Upload       YouTube      social sites   consistent
your interest                           annotations
    topic
Profile   Regular       Build       Write / Get    Groups &       Apps &
Creation    Status    Connections    recommen-      Answers         Social
 Setup     Updates                     dations                     Plugins
                      Influencers,
Upload     Tweets     Likeminded     Colleagues,    Connect,         Polls,
Address    with #in      people      Batchmates    Participate,   Slideshare,
 Book                                                Create         Events,
                                                                    Tweets
Account      Explore the   Check-in to     Get unique       Redeem       Share with
Creation on       nearby     earn points      Badges        your rewards     friends
 first visit    places of
                   your      Shout out to    Become the      Check the     Facebook,
 Login on        interest    your friends    Mayor of a     Leaderboard     Twitter,
every new                                       place                       LinkedIn
   visit         Read        Unlock offers
                reviews                      Earn rewards
                                              & discounts
Make                                    Encourage
    Be                                    Link Like     Litter the
             Write less    headlines                                 Comments
passionate                                 Crazy –      post with
              & proof       Snappy
about your                               Drive links    keywords
   blog      read more                     to your                     End your
                           Test, Test,                               posts asking
                                          website,         Use
              Include         Test                                     for user
Make your                                other social   pictures,
 opinion       bullet                     channels       videos,      opinions,
 known       point lists                                questions    suggestions,
                                          Use bit.ly                  feedback
Tips to write your headline
 #1 Get What You Want
Example: “The Secret To Getting More Money For Your
   Property!”

#2 Crystal Ball and History
Example: “10 Predictions on the Future of Social Media”

#3 Problems and Fears
Example “Get Rid of Your Debt Once and For All”

#4 Fact, Fiction, Truth and Lies
Example: “Little Known Ways To Make Money On The Stock
   Exchange”

#5 How To, Tricks Of The Trade
Example: “How To Plan The Ultimate Holiday”

#6 Best and Worst
Example: “The 10 Worst Mistakes Made by Bloggers
Stay On       Plan         Keep it       Engage         Entice       Cross
 Topic – do   Ahead &        Simple,        Users      Comments,     Integrate
  not mix     create a       short &                   Interaction   with other
   topics     calendar      concrete       Create                    channels
                                          polls, ask   Ask Open
  Include a   Pick topics   Don’t use    questions,      Ended       Use tools to
combination    that can     offensive/   use photos,   Questions,      see your
 of content      have       confusing    discussions    Respond       influence
    types     follow up      content                   Promptly
                 posts
Tagging:
- How will you tag ICICI Fellows on LinkedIn, Twitter, YouTube,
  Foursquare, Flickr ?

Channels:
- What channels will you use when:
   - Uploading a photo
   - Uploading a video
   - Uploading a photo of a location you are visiting
Reaction:
  - How will you react to this?




Cross-communication:
- How to interact and leverage content on:
      - Facebook
      - Twitter
      - YouTube
      - Blogs
Twitter:
- Let’s tweet about what you learnt in this session today tag
@icicifellow – Hashtag : #MCSMiWS
-Tweet about “Magic Bus experience “

Facebook:
- What you are expecting from the ICICI Fellows journey?
-Which was the most inspiring moment/event/personality in your
journey so far?

Blogpost:
- Post of not more than 250 words on a topic that others
The team
                  {   }

        {     }           {   }
{   }
                                  {   }
ICICI Fellows Training_India

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ICICI Fellows Training_India

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  • 14. Stay On Plan Keep it Engage Entice Cross Topic – do Ahead & Simple, Users Comments, Integrate not mix create a short & Interaction with other topics calendar concrete Create channels polls, ask Ask Open Include a Pick topics Don’t use questions, Ended Use tools to combination that can offensive/ use photos, Questions, see your of content have confusing discussions Respond influence types follow up content Promptly posts
  • 15. Be Tweet at How to Reciprocate Be Up Use of # Personal the right Follow and Gracefully Front tags time Un-Follow About Your Be People Use Direct Twitter Make interactive With the Message Aspirations yourself right Use Tools correctly visible Be yourself Be frequency Consistent Make Lists Follow Trends
  • 16. Use YouTube Observe Shoot a Add Submit to Refer Comment short video relevant YouTube YouTube search Learn keyword groups statistics & Create your tags Data See what Think channel Autoshare people are Use of on other Be saying about Prepare Upload YouTube social sites consistent your interest annotations topic
  • 17. Profile Regular Build Write / Get Groups & Apps & Creation Status Connections recommen- Answers Social Setup Updates dations Plugins Influencers, Upload Tweets Likeminded Colleagues, Connect, Polls, Address with #in people Batchmates Participate, Slideshare, Book Create Events, Tweets
  • 18. Account Explore the Check-in to Get unique Redeem Share with Creation on nearby earn points Badges your rewards friends first visit places of your Shout out to Become the Check the Facebook, Login on interest your friends Mayor of a Leaderboard Twitter, every new place LinkedIn visit Read Unlock offers reviews Earn rewards & discounts
  • 19. Make Encourage Be Link Like Litter the Write less headlines Comments passionate Crazy – post with & proof Snappy about your Drive links keywords blog read more to your End your Test, Test, posts asking website, Use Include Test for user Make your other social pictures, opinion bullet channels videos, opinions, known point lists questions suggestions, Use bit.ly feedback
  • 20. Tips to write your headline #1 Get What You Want Example: “The Secret To Getting More Money For Your Property!” #2 Crystal Ball and History Example: “10 Predictions on the Future of Social Media” #3 Problems and Fears Example “Get Rid of Your Debt Once and For All” #4 Fact, Fiction, Truth and Lies Example: “Little Known Ways To Make Money On The Stock Exchange” #5 How To, Tricks Of The Trade Example: “How To Plan The Ultimate Holiday” #6 Best and Worst Example: “The 10 Worst Mistakes Made by Bloggers
  • 21. Stay On Plan Keep it Engage Entice Cross Topic – do Ahead & Simple, Users Comments, Integrate not mix create a short & Interaction with other topics calendar concrete Create channels polls, ask Ask Open Include a Pick topics Don’t use questions, Ended Use tools to combination that can offensive/ use photos, Questions, see your of content have confusing discussions Respond influence types follow up content Promptly posts
  • 22. Tagging: - How will you tag ICICI Fellows on LinkedIn, Twitter, YouTube, Foursquare, Flickr ? Channels: - What channels will you use when: - Uploading a photo - Uploading a video - Uploading a photo of a location you are visiting
  • 23. Reaction: - How will you react to this? Cross-communication: - How to interact and leverage content on: - Facebook - Twitter - YouTube - Blogs
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  • 25. Twitter: - Let’s tweet about what you learnt in this session today tag @icicifellow – Hashtag : #MCSMiWS -Tweet about “Magic Bus experience “ Facebook: - What you are expecting from the ICICI Fellows journey? -Which was the most inspiring moment/event/personality in your journey so far? Blogpost: - Post of not more than 250 words on a topic that others
  • 26. The team { } { } { } { } { }