This is a presentation I gave at the Lincoln Marketing Club, June 2013. Topic: Google Plus and its implications for business with reference to marketing, online visibility and search engine optimisation.

1. Social Media Training, Mentoring and Management

2. Google Plus
It’s all positive……

3. What is Google Plus?
“Google+ is not a social
network”
(Vic Gundotra, Head of Google+)

4. The “Social Layer”
Google+ is the social layer around all
google products.
 Gmail
 YouTube
 Maps
 Docs
 Drive
 Calendar

5. Advantages of Google+
 Updates seen by all your followers
 Segment your followers with Circles
 No annoying ads
 Hangouts
 Communities
 Pages & profiles have Page Rank
 Google Authorship
 Can format text, no character limit
 +1 button

6. SEO Implications
 “Social SEO”
 Google+ posts are indexed
 Use keywords in posts
 +mentions pass on link juice (“follow” links)
 Authorship – link author bio to G+ profile
 Aim to connect with high ranking profiles
 Consistent G+ activity gets you noticed!

7. Why Use Google+?
“A consistent, integrated identity is key to
continued SEO success as the web shifts
from links and pages to relationships and
people – Google+ provides that consistency
and integration between search and social.”
Colin Walker, Social Thoughts

8. To Summarise…
Forget Black Hat and
White Hat SEO……
Google+ is Party Hat
SEO.
Enjoy!
www.purrfectlysocial.co.uk