6. What isnʼ’t Networking?
§ Superficial
connections and
lunching.
§ Asking for a job.
§ Short-term gain.
7. If you want to be prosperous for a
year, grow grain.
If you want to be prosperous for ten
years, grow trees.
If you want to be prosperous for a
lifetime, grow people.
- Chinese Proverb
Why Network?
8. Why Network?
• ~60% of jobs
• 35 to 1 odds vs. 500 to 1
Most Effective
Channel
• Direct marketing
• Unadvertised opportunities
Best Medium
• Insights!
Best
Information
9. Do not lie in a ditch and say God help me.
Use the lawful tools He hath sent thee.
- English Proverb
15. “Nothing the slightest bit
amazing has ever been
done in isolation.
Individual competitiveness
= what you know x who you
know”
- Jonas Ridderstrale & Kjell Nordstom – Funky Business
17. Barriers to Networking
I don’t network
because…
¤ Drop the word “networking”
¤ Use the written word
¤ Talk to people you already
know
¤ Join professional association
¤ Attend related events
¤ Online social networking
26. "If you are going to be a brand,
you've got to become
relentlessly focused on what
you do that adds value, that
you're proud of, and most
importantly, that you can
shamelessly take credit for."
- Tom Peters
27. The Focus Test
1. Who are you?
2. What do you do?
3. Why does it matter?
you need more focus.
Unless you have compelling answers to
these questions,
34. In just one second
• A man or a woman"
• Attractive or unattractive"
• Age range"
• Attitude or mood"
• Anything unusual"
How we are perceived:"
35. • Within 30 seconds
people judge
your:
– Economic level
– Educational level
– Social position
– Level of
sophistication
– Level of success
• Within 4 minutes
people decide
your:
– Trustworthiness
– Reliability
– Intelligence
– Capability
– Friendliness
– Confidence
How we are perceived:"
36. Presenting Your Brand
The 4 Eʼ’s
¤ Establish…………….. eye contact
¤ Extend………………. your hand
¤ Engage………………in conversation
¤ Exchange………….. business cards
(if appropriate)
37. THREE TYPES OF PEOPLE
1. Those who make it happen
2. Those who watch it happen
3. Those who wonder what happened
38. Making it Happen
¤ Clarify Your Why?
¤ Organizations and Events?
¤ Create a Contact list
¤ Meet and Attend
¤ Network on the Net