2. •ESPN Radio
• World Wide Leader in
Sports
•Allentown-
• Simulcast
Bethlehem Two Signals
• ESPN 1320 AM
• WTKZ-AM, Allentown, PA
• ESPN 1230 AM
• WEEX-AM, Easton, PA

3. ESPN 1230/1320:
The Iron Pigs’ NEW Flagship
Station
• ESPN 1230/1320 is THE Source
for All Iron Pigs Coverage
• Featuring live Play-by-Play Coverage of
All Iron Pigs preseason, regular season
and postseason games! PLUS, extensive
pre-game and post-game coverage!
• Reach the Local Lehigh Valley
audience with the Iron Pigs
• Over 670,000 Total Attendance in 2010!
• The Iron Pigs are in the top 6 Minor
League Baseball Franchises!
• The International League is growing!
• Single-season attendance record with
over 7 million fans for the first time in the
league’s 125-year history!

4. Quality Audience
• Prime Demos • Education
• 65.4% Age 25-54 • 63.4% Have Some
• 83.5% Male College, A Degree or
More
• Homeowners
• Employed
• 92.8% Own Home • 82.8% Are Employed
• High Household • 50% White Collar
Income • 32.3% Blue Collar
• 20% $75k-$100k • Marital Status
• 22.7% $100k or more • 64% Married
Source: Arbitron RETAIL DIRECT • 19% Single
OCT-NOV10/APR-JUN11Adults 18+
Station WEEX

5. ESPN 1230 and 1320
Two Dial Positions = Greater Reach
• ESPN Radio Lehigh Valley is •ESPN blows away the competition
the first choice for local sports with 4,900 More Listeners than
enthusiasts! the next sports station!
Source: Fall 2011 Arbitron
TapScan Allentown-Bethlehem
TSA; M-Su 6a-12m; P 25-54

6. Strong With Men
DEMO M 18-24 M 25-34 M 35-44 M 45-54 M 55+
CUME 1,900 2,100 6,400 4,900 2,100
Source: Fall 2011 ARBITRON
Allentown-Bethlehem; TSA M-Su
6am-12p Weekly Cume
Men; Multiple Age Ranges

7. Reach People Who Spend $$$
Have Shopped in the Past 60 Days Eat in Restaurants
Utilize Professional Attend Leisure and Sporting
Services Events

8. Your Local Home for All Things Football!
• National Football League
• ESPN Lehigh Valley presents complete coverage of the
NY Giants football season.
• Monday Night Football, All NFL Playoff games and Super
Bowl XLIII, and the Pro Bowl!
• PLUS, Sunday night game and Thursday night games!
• In-game sponsorship opportunities available.
• Lehigh University Football
• ESPN Lehigh Valley provides live commentary for Lehigh
football – both home and away!
• Broadcasts available on Lehigh’s web-site.
• Includes pre-game show and branding opportunities at
Lehigh’s Goodman Stadium.
• Extended College Football Coverage
• ESPN Lehigh Valley delivers coverage of select Saturday
night competition.
• Home of the college bowl season including the BCS Bowl
Games as well as the BCS National Championship Game.

9. LV Sports Radio Line-Up
Tom
Fallo
n
• Mike & Mike in the Morning
(6A-10A)
• Traffic & Weather every 20 minutes
• The Morning Call Headline News
rkus
• High profile interviews
Mat t Ma
• ESPN’s The Herd (10A-1P)
• With Colin Cowherd
• ESPN’s The Scott Van Pelt Show
(1P-4P)
• The Happy Hour Show (4P-7P)
• The Valley’s Top Rated & Longest-Running live
call-in sports show!
• Great guests, polarizing commentary, and
intelligent insight into everything sports-related
• With Tom Fallon, Matt Markus and Mike

10. ESPN 1230/1320
Happy Hour live in the Lehigh Valley
• The Happy Hour broadcasted live at local
businesses 185 times in 2011
• There were 377 ESPN related events and live
broadcasts in 2011
• Munch Madness, March Madness Bracket
Contest, NFL Draft Contest, 411, Bridge of Death,
10k Tailgate Tour, Athlete of the Week, Local
Sports Update

11. Lehigh Valley’s Exclusive
Home for March Madness
• ESPN 1230 AM 1320 AM
• Only LV Station to deliver Full
Coverage of NCAA Basketball
Tournament
• Every minute of the madness…
• Conference Championship Games
• The entire NCAA tournament, from
the play-in game all the way to the
Final Four and Championship Game