1. CVU Training
May 9,2014

2. 11:10am Financial resources (Saul Kemble,
Janlee Wong)
• State, region, unit allocations
• Budget development and available funds
– annual budget
– event budget

3. 11:45: Outreach strategies (Rebecca
Gonzales, Janlee Wong)
• 6 county area
(Calaveras, Mariposa, Merced, San
Joaquin, Stanislaus, Tuolumne)
• Identify effective activities to facilitate multi-
county engagement
• Developing county contacts and liaisons
• Ongoing inclusion of county participation
• Drafting a compelling message

4. Central Valley Unit Membership
• Calaveras 15
• Mariposa 7
• Merced 36
• San Joaquin 85
• Stanislaus 74
• Tuolumne 13
• Total: 230

5. CVU Member Type
0 20 40 60 80 100
Mariposa
Merced
San Joaquin
Stanislaus
Tuolumne
Calaveras
MSWs
MSW Stu
BSWs
BSW Stu
Other

6. 12:10pm Communication resources (Working
lunch, Lisa Kopochinski, Louis Libert, Janlee
Wong)
• Review of chapter resources
• Unit tools (email, distribution lists (members
& nonmembers)
– collected lots of contacts
– strategy to create and maintain distribution across
leadership changes

7. Region/Unit Social Media
• Based on experience, the most effective means of
getting the word out about region/unit events is
placing the event details (no flyers, just back
information) through social media sites, such as
Facebook.com. etc.
• For more information about marketing through social
media and networking
opportunities, visit http://naswca.site-
ym.com/?page=133.
• Additionally, experience has demonstrated that
region/unit members who use social media sites can
increased participation by tweeting, etc. about the
event. Key Point: People are more likely to attend an
event that has been recommended or mentioned by a
friend or colleague than a random marketing tool.

8. Chapter Statewide Calendar
• Region/unit events can be marketed through
the NASW-CA Website and the Statewide
Calendar. Look at this calendar
at http://naswca.site-
ym.com/events/event_list.asp.
• This allows for basic information (no flyers or
documents can be attached). Contact Louis
at Louis@naswca.org to place events in the
online calendar.

9. Chapter Newsletter
• Placing information in the Newsletter in the
region/unit section. To submit information, e-
mail Lisa the editor
atnaswnews@naswca.org.
• To look at past example the
News, visit www.naswca.org/displaycommon.
cfm?an=1&subarticlenbr=18.

10. Emails to Members in Specific Geographic Area
• Schedule and send an email to a members in a
specific geographic area.
• Contact membership@naswca.org for a list of
emails.
**Important Notation: Mailing invitations has
NOT been proven to be successful (actually, it
has proven to be the least successful of all
strategies listed) and yet is the most expensive
strategy.

11. 1:00pm Event planning (Cheryl Raynak, Tatyana
Bruyeva, Janlee Wong)
• Identify effective events to facilitate multi-
county engagement
• Registration and payment resources
– data collection
• Advertisement
• CEUs

12. 1:30pm Ongoing unit leadership recruitment &
development (Janlee Wong)
• Training available
• Funding to support