Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Facebook Apps (plus online marketing strategy)
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Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Facebook Apps (plus online marketing strategy) The reason most business owner aren't getting results online is because they don't have a strategic plan for their online marketing and social media. In this presentation we cover the 6 steps to creating a rocking online marketing plan plus a Facebook Content Strategy and Specific Facebook Apps
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Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Facebook Apps (plus online marketing strategy)
- 1. Facebook Marketing Made Easy by Natalie Alaimo Super Simple Strategies To Attract New Clients & Sales From Facebook
- 2. WRONG Do You Wonder What’s With YOU?
- 3. RESULTS Why Others Are Getting But You Aren’t?
- 4. I’VE BEEN THERE TOO!
- 5. And You Don’t Have To Be There Any More!
- 7. International Company McDonald’s & Parents Biz During Uni Business Owners & Parents
- 8. Facebook & Digital Strategy Web Design & Online Marketing Head of Marketing For Mum’s Printing Business
- 9. I was going to be a.... MILLIONAIRE
- 10. Didn’t I get the surprise of my life! Business was hard... Corporate = Small Biz Marketing Budget = No Money
- 11. My Life Now
- 12. 2 31 Common FB Issues! No Post Engagement Low or No Exposure News Feed Not Sure What Content To Share
- 13. 5 64 Common FB Issues! Not Enough Fans No Sales Why Bother?
- 15. More than 60% of business owners using social media are not seeing results. -Forbes
- 16. I CRACKED THE CODE
- 20. “Advertising on the web is less about just hitting someone with a message... it's about engagement.”
- 22. Recommendations from people you know Consumer Opinions Posted Online
- 23. SeeMe + BelieveMe = PayMe Formula 1
- 24. First Introduction To You + Your Business It’s not who you know, but who knows you! SeeMe Phase Must Be Known To Your Ideal Client!
- 25. Sharing Great Content BelieveMe Phase Positioning You As The Expert Increase Your BelieveMe Bank
- 26. More Referrals & Sales PayMe Phase Design & Live the Life You Want! Keep The Sales Funnel Full
- 28. • Without clearly mapping out a path for your clients to move through you are leaving your sales up to chance. • Must know the exact steps people must take to give you $$$ • This isn’t salesy, sleazy or manipulative. • It’s about understanding human behaviour and your product/services. • Your sales process will be, or potentially could be, different for each product + service you provide. • You will need to map out the process for both new clients and repeat clients What Is Your Sales Process?
- 29. Buy Products/ Services Sign Up For Your Offer Find You On Facebook What Is Your Sales Process? Lots of BelieveMe Bank Building
- 31. The Person In The Bullseye Represents Your Ideal Client • Love To Work With • Pay Their Bills On Time • Wants What You Offer, How You Want To Offer It • Any Other Factors That Are Important To You! Not Every Customer You Get Will Be In The Bullseye
- 32. • Understanding your ideal clients assists with; • where you market your business + events you attend • how you communicate (language, style, tone) • where you communicate (timing, media) • Tailor Your Communication to Only One Person. • Connect With Them. Build Rapport + Connection. • By Gaining Ideal Client Clarity Your Business Becomes Easier To Market, You Gain More Clients and Have Heaps More Fun! Define Your Market
- 34. Do You Think The Same Person Would Book Both These People?
- 39. Create A Loop Where You Are Engaging Your Audience Goal Is To Convert To Sale When The Time Is Right For You Both
- 41. • Your Market is already there + don’t make them come to you • First Goal: Attract + Engage with your market • Second Goal: Get them off Facebook to your website and email list! • You should be using Facebook to generate warm qualified leads to your business • It’s essential to have both a personal profile and business page Facebook
- 42. • Almost 12 million Australians on Facebook • 65% of Australian users log on daily to Facebook • 50% check Facebook in the morning - before they get out of bed! • Average Facebook session is 22 minutes • Facebook fans outspend non fans by 4 times • 48% of your fans believe that you are a trustworthy source of information Facebook
- 49. MAIN Content Is Your Form Of Communication Online
- 50. Motivate + Inspire Influence + Engage Find + Reach Convert Your Audience
- 51. • Content Helps People Decide If You Are A Good Fit • That You Can Help Them + Understand Them • Your Content Must Connect With Your Audience • Based On SeeMe + BelieveMe = PayMe Formula There Are Four Types Of Content • SeeMe • BelieveMe • EngageMe • PayMe Content Creation
- 52. • Use your content to provide so much value that people think • “if this is free, imagine how create the paid information will be” • “this person really knows there stuff” • “I like this person, they are like me!” • Using Content Marketing you are able to LEVERAGE your marketing efforts and TIME. Create it once and 1000‘s of people can see it. • Make it a reflection of you, your company, your brand and your values • Put your own unique STAMP on it. Content Creation
- 53. • Brainstorm (we are going to do this later) • Frequently Ask Questions • Case Studies - Good, Bad & Ugly (sharing success + failures + lessons learned) • Review on products & services you use (ie GoToWebinar vs WebinarJam) • Instructions, Tips + How To’s (save money on shampoo) • Trending Topics (as long as relevant to your business) • Your Personal Story/Experience + Your Companies Story • Keywords (what are people searching for) Content Creation Ideas
- 54. SeeMe = Attraction Content
- 55. SeeMe = Attraction Content
- 56. SeeMe = Attraction Content
- 57. SeeMe = Attraction Content
- 58. SeeMe = Attraction Content
- 59. SeeMe = Attraction Content
- 60. SeeMe = Attraction Content
- 61. BelieveMe = Business Content
- 62. BelieveMe = Business Content
- 63. BelieveMe = Business Content
- 64. BelieveMe = Business Content
- 65. BelieveMe = Business Content
- 66. BelieveMe = Business Content
- 67. EngageMe = Interaction Content
- 68. EngageMe = Interaction Content
- 69. EngageMe = Interaction Content
- 70. EngageMe = Interaction Content
- 71. EngageMe = Interaction Content
- 72. PayMe = Converting Content
- 73. PayMe = Converting Content
- 74. PayMe = Converting Content
- 75. PayMe = Converting Content
- 76. • Must Focus On Converting + Moving People From Facebook • You Don’t Own Facebook (me either!) + It Could Be Gone Tomorrow • 20% Of Content Should Be Converting People To The Next Steps Based On Your Sales Process • Don’t Sell Too Much On Facebook Directly Move People From Facebook
- 77. • Aim for 2 - 3 posts per day • 80/20 rule • Test + Measure The Best Times To Post (higher engagement) • Post Consistently • Ask For The Interaction • Understand What Your Audience Wants • Your Content Should Be Relevant To Your Market - Not YOU! Content Creation
- 78. • Spend 30 minutes brainstorming the four types of content and come up with a list like this; • SeeMe - Inspirational Quotes • BelieveMe - Tip On How To Avoid Swimmers Hair • EngageMe - Fill in the BLANK • PayMe - Join our free Webinar • Remember the 80/20 Rule • 20% PayMe Content Creation
- 79. • Mix up your media - photos, video, written, links • Proof Read - once, twice, three times • Don’t use technical jargon - write like you speak • Just Start - it becomes easier • Write for your clients not peers • Always lead people to take action or lead them to the next step Content Creation
- 80. • Basic Plan • 1. Brainstorm topics - 30 min • 2. Need 2 - 3 posts per day (5 days per week) • 3. Only need about 30 pieces of content • 4. Find other pages (websites) who content you are happy to share • 5. Schedule Content in Advanced • 6. Remember to check in and join the conversation Content Creation
- 82. • Without clearly mapping out a path for your clients to move through you are leaving your sales up to chance. • Must know the exact steps people must take to give you $$$ • This isn’t salesy, sleazy or manipulative. • It’s about understanding human behaviour and your product/services. • Your sales process will be, or potentially could be, different for each product + service you provide. • You will need to map out the process for both new clients and repeat clients What Is Your Sales Process?
- 83. Buy Products/ Services Sign Up For Your Offer Find You On Facebook What Is Your Sales Process? Lots of BelieveMe Bank Building
- 84. • Often called your Optin Offer & Incentive • Using Free Content to “Provide A Taste” and to “Hook” the attention of your Ideal Client • Once people have agreed to give you their permission to stay in regular contact, you can build a deeper relationship with them • The goal of your HOOK - is to provide your ideal client with an offer they can’t resist so they will join your email list • Should be based on your ideal client + sales process Hooking Your Market
- 85. • Your aim should be that it’s easy for people to access + automatically delivered • Offering something for FREE is best! • Highly LEVERAGES offerings are best for time - webinars, ebooks, reports, video series, checklists, fast action guides • Should have a HIGH perceived value • Focus on BENEFITS + OUTCOMES • Clients need to think - how good is this free stuff, paid stuff must be better • Based on Sales Process - Melanie Miller Story Hooking Your Market
- 86. • When creating focus on your title, branding & content! • It’s the FIRST impression with your client • Make it high quality - Mc Donalds VS Paris • Give away your best stuff • Brand Challenges VS Hot Brand Action - More Supercharged action than your brand has gotten in months. Get the 5 day brand challenge • Ebook Vs Free Download (Limited Time Only) 12 Proven Ways To Becoming Upstoppable Hooking Your Market
- 87. • If you aren’t sure what your market wants - ask them! • What do people need to know before they purchase your products? • What questions are people always asking? • Can you provide an overview of your products + services? • How to best use your products? • Product Based - samples, free shipping etc Hooking Your Market
- 88. Facebook Apps To Set Up Your Hook 8
- 89. • Required information; •Attention Grabbing Headline which speaks directly to your client •Information on what your hook is •Exactly what they need to do to get it (clear + simple) •Optin Box (code from your email marketing program) •Privacy + Spam Policy • Free of all DISTRACTIONS and lead people to take ONE ACTION! Setting Up Your Hook
- 90. Setting Up Your Hook
- 91. Setting Up Your Hook
- 92. Setting Up Your Hook
- 93. Setting Up Your Hook
- 94. • Facebook Apps To Create These Tabs •PageModo •LeadPages •WooBox •Hundreds of others but these ones I recommend to my clients Setting Up Your Hook
- 95. Setting Up Your Hook
- 96. Setting Up Your Hook
- 97. Setting Up Your Hook
- 98. Setting Up Your Hook
- 99. Setting Up Your Hook
- 100. Setting Up Your Hook
- 101. Setting Up Your Hook
- 102. Setting Up Your Hook
- 103. Setting Up Your Hook
- 106. Other Facebook Apps Other Social Sites = Not Recommended
- 107. Other Facebook Apps
- 108. Other Facebook Apps • Attention grabbing or enticing image for each app • Size is 111 x 74 pixels • Create your own using tools such as PicMonkey or Pixlr
- 109. WHERE TO NEXT?
- 112. Imagine What It Would Feel Like To Have A Rock Solid Online Marketing Plan That You Can Follow
- 113. Introducing
- 114. The Ask Natalie Academy is an online training portal for people who want to MARKET THEIR BUSINESS ONLINE + ACTUALLY GET RESULTS
- 115. As A Member You’ll Have Access To...
- 117. SPECIALISED TRAINING
- 118. But That’s Not All... www.asknatalieacademy.com
- 119. But That’s Not All... www.asknatalieacademy.com
- 120. But That’s Not All... www.asknatalieacademy.com
- 121. But That’s Not All... www.asknatalieacademy.com
- 122. But That’s Not All... www.asknatalieacademy.com
- 123. But That’s Not All... www.asknatalieacademy.com
- 124. Only $47 per month $297 MONTH $97 MONTH www.OnlineEdgeAcademy.com/Trialwww.asknatalieacademy.com
- 127. www.asknatalieacademy.com with Natalie, it took just a few hours
- 129. www.asknatalieacademy.com 17,000 fans + 125 sales 318K Post Reach
- 131. Get The Help, Insights & Plan That Will Push Your Business To The Next Level + Live The Life You Love www.asknatalieacademy.com
- 132. I Can Help You Transform Your Business Where will you be 6 months from now? Or Even 1 month from now? www.asknatalieacademy.com Enrolment Closes Friday 21st March Cancel at any time = no risk