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Twitter op open dagen
Natalie Vijlbrief
Projectleider Sociale Media
22 mei 2013
22 mei 2013Twitter op open dagen 2
Twitteren in 2011
Maart 2011
• Alemaal vragen/opmerkingen over open dag maar niemand
reageerde
• Vanuit @humanitiesUU die dag gereageerd op allerlei
vragen, niet alleen over opleidingen van faculteit
November 2011
• Grootser: meerdere faculteiten hebben schermen met
Twitterfountain
• Hashtag #BachelorUU
• Reacties vanuit @uniutrecht account
22 mei 2013Twitter op open dagen 3
Twitter in 2012/2013
• Steeds meer faculteiten doen mee, reageren ook zelf
• Hashtag wordt aangegeven in email na inschrijving
• Twitterfeed van hashtag op open dag website
• Ook voor en na open dag tweeten en reageren
• Positieve reacties van scholieren én ouders
22 mei 2013Twitter op open dagen 4
22 mei 2013Twitter op open dagen 5
22 mei 2013Twitter op open dagen 6
Resultaten
• Steeds meer tweets over
Universiteit Utrecht
• Ook steeds meer met hashtag
• In november 2012 in 2 dagen
536 tweets
• In maart 2013 in 1 dag 406
tweets
22 mei 2013Twitter op open dagen 7
Universiteit Utrecht op social media
22 mei 2013Twitter op open dagen 8
• @UniUtrecht
• Facebook.com/UtrechtUniversity
Ik op social media
• @digitalie
• http://www.linkedin.com/in/
nvijlbrief
22 mei 2013Twitter op open dagen 9

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Twitter op open dagen @uniutrecht

  • 1. Twitter op open dagen Natalie Vijlbrief Projectleider Sociale Media 22 mei 2013
  • 2. 22 mei 2013Twitter op open dagen 2
  • 3. Twitteren in 2011 Maart 2011 • Alemaal vragen/opmerkingen over open dag maar niemand reageerde • Vanuit @humanitiesUU die dag gereageerd op allerlei vragen, niet alleen over opleidingen van faculteit November 2011 • Grootser: meerdere faculteiten hebben schermen met Twitterfountain • Hashtag #BachelorUU • Reacties vanuit @uniutrecht account 22 mei 2013Twitter op open dagen 3
  • 4. Twitter in 2012/2013 • Steeds meer faculteiten doen mee, reageren ook zelf • Hashtag wordt aangegeven in email na inschrijving • Twitterfeed van hashtag op open dag website • Ook voor en na open dag tweeten en reageren • Positieve reacties van scholieren én ouders 22 mei 2013Twitter op open dagen 4
  • 5. 22 mei 2013Twitter op open dagen 5
  • 6. 22 mei 2013Twitter op open dagen 6
  • 7. Resultaten • Steeds meer tweets over Universiteit Utrecht • Ook steeds meer met hashtag • In november 2012 in 2 dagen 536 tweets • In maart 2013 in 1 dag 406 tweets 22 mei 2013Twitter op open dagen 7
  • 8. Universiteit Utrecht op social media 22 mei 2013Twitter op open dagen 8 • @UniUtrecht • Facebook.com/UtrechtUniversity
  • 9. Ik op social media • @digitalie • http://www.linkedin.com/in/ nvijlbrief 22 mei 2013Twitter op open dagen 9