Benefits of Pure.

1. IBM Flex System™
The elements of an IBM PureFlex System
© 2012 IBM Corporation

2. IBM has always led with datacenter innovation
5th Generation
Acquired XIV Changing the thinking
4 Generation
th
of x86 servers
First x86 to break 2010
X Architecture 1M TPMC
First x86 vendor with 2008
100 #1 Benchmarks 2007
X Architecture
First Scalable POWER6™
2005 Doubled clock speed,
x86 16 Socket
Design 3rd Generation 50% better Acquired
2003 First x86 server performance Blade Network
with hot swap Technologies
POWER4™
2000 First Dual Core
memory Launched POWER7™
Changing the thinking
BladeCenter™ processor in of Unix servers
First to launch the industry
Blades to
market
2 © 2012 IBM Corporation

3. The first family of offerings designed for all three client approaches
Client-tuned Expert Integrated Expert Integrated
Systems System System
Flex System
For clients who want to custom For clients who want pre- For clients who want pre-
build and tune configurations configured, pre-integrated integrated platform systems
to their specific requirements, infrastructure and management, tuned to the middleware stack.
as they might with today’s factory tuned from IBM, with Delivers Software as a Service
blades. Delivers optimum entry cloud management. (SaaS), and Platform as a
flexibility. Delivers Infrastructure as a Service (PaaS).
Service (IaaS).
Flexibility of client tuned, Simplicity of appliances, and the Agility of cloud
3 © 2012 IBM Corporation

4. April 2012 – Innovation with IBM PureSystems
A continuum of value from elements to systems
Flex System elements IBM PureFlex System IBM PureApplication System
Pre-configured, pre-integrated Pre-configured, pre-integrated
Chassis infrastructure systems with compute, platform systems with
14 half-wide bays
for nodes storage, networking, physical and middleware designed for
virtual management, and entry cloud transactional web applications
Compute management with and enabled for cloud with
Nodes integrated expertise. integrated expertise.
x86
Storage Node
V7000
Expansion inside*
or outside chassis
Flex System Supports choice of
Manager x86 and/or POWER
Networking
10/40GbE, FCoE, IB
8/16Gb FC
Expansion
PCIe
Storage
* Statement of Direction. IBM plans subject to change.
4 © 2012 IBM Corporation

5. IBM PureSystems
Client Profiles
Flex System elements IBM PureFlex System IBM PureApplication System
For clients who want to custom build For clients who want pre-configured, For clients who want pre-integrated
and tune configurations to their pre-integrated infrastructure and platform systems tuned to the
specific requirements, as they might management, factory tuned from IBM, middleware stack.
with today’s blades. with entry cloud management. Delivers Software as a Service
Delivers optimum flexibility. Delivers Infrastructure as a Service (SaaS), and Platform as a Service
(IaaS). (PaaS)
Client-tuned systems Expert Integrated Systems
5 © 2012 IBM Corporation

6. The world’s best blade offering…
Starts with IBM PureFlex & Flex System
• Flex System technology delivers now and enables multiple generations of
future technologies
• No compromise designs for demands of today’s heterogeneous data centers
• Clean slate design enables new levels of integration
• Designed to enable management integration with Flex System Manager
• Flexible and open choice of architectures, hypervisors and environments
• The entry point into a PureFlex System
6 © 2012 IBM Corporation

7. IBM PureFlex & Flex System:
The best "Blade" for today, for tomorrow, for your datacenter
Best Blades
• Unmatched performance with max processor & memory capability for Intel based systems
• Integrated Flex System Flash to enable faster Database and High-IOPs workloads
Best Chassis
• Highest performance for IO. 40Gb Ethernet, 16Gb SAN speeds, 56Gb InfiniBand FDR
• Only platform to support a mixed environment of both x86 as well UNIX based systems
Best Management
•Significantly reduce the number of manual steps to greatly simplify management
•Manages IT as one; reducing complexity and automating everyday management tasks
Best Storage
•Reduce disk capacity needs by up to 80% with V7000 Real-time Compression
•Automatically optimize data between storage tiers with IBM Easy Tier
PureFlex & Flex System deliver leading edge technology that increase resource
utilization and reduce ongoing management costs
7 © 2012 IBM Corporation
Internal IBM Use Only

8. Flex System x240 – No Compromise Virtualization Platform
 Support fastest Intel CPUs – 2.9GHz 8c 135W
 Support max memory DIMMs and Capacity – 24 DIMM slots at 768GB
 IBM x240 is a no compromise platform that delivers maximum CPU and Memory
capabilities for Virtualization
IBM HP Cisco Dell For Virtualization IBM Flex
X240 BL460 B200 M3 M620 System x240 delivers
95% more VMs vs. Cisco B200 M3
82 (69 w/
Max # of VMs 82 60 42
2.9Ghz)
37% more VMs vs. HP BL460 Gen 8
19% more VMs vs. Dell M620 (w/ 2.9Ghz CPU)
Max Memory 100% vs. Cisco B200 M3 (384GB)
768 GB 512 GB 384 GB 768 GB
Capacity 50% vs. HP BL 460c Gen8 (512GB)
24* (20 w/
DIMM Slots 24 16 24 135W 50% more DIMMS vs. HP BL 460c Gen8
proc.) *Dell compromised when using 135W proc.
CPU supported at 32% faster than Dell M620 (2.2GHz)
2.90GHz 2.70GHz 2.90GHz 2.20GHz
Max Memory 7% faster than HP BL460 (2.7Ghz)
135W 130W 135W 95W
Config
IBM Flex System x240 delivers #1 VMmark 2.0
Benchmark across all Blades
8 © 2012 IBM Corporation

9. IBM Flex System- No Compromise Design
50%
more IBM Flex System x240 (768GB) vs. HP BL 460c Gen8 (512GB)
memory
200%
more IBM Flex System Fabric 10Gb switch 240Gb
networking vs. HP 10Gb switch 80Gb
bandwidth
300%
more IBM Flex System Flash adds up to 8 400GB SSDs
dedicated (x240 with Flex System Flash 3.2TB vs. Dell M610 800GB)
storage
50% Node to node traffic is contained within the
networking
chassis to reduce TOR switch latency*
latency
improvement
Multi-
generation
chassis Built to support your datacenter today and tomorrow
platform
9 © 2012 IBM Corporation
* Estimated Results. Results will vary depending on customer environment

10. Add Flex System Manager for Simplified Management Integration
Increase control and productivity, while decreasing management costs
Management IBM Flex System Manager
• New user interface and configuration automation
brings new components online faster
Management
• Cross-resource integration and automation
enables transformation from managing resources
System infrastructure to managing applications, services and workloads
Networking Storage • Works with the management you have - other
IBM platform tools, Tivoli and third party
enterprise management (e.g., CA, BMC, HP, etc.)
• Easier monitoring, alerts and problem
Virtualization Compute management through automated resolution
processes with integrated expertise
Setup Wizards Global Find Chassis Map Remote Presence
10 © 2012 IBM Corporation

11. Transition Timeline
IBM can help BladeCenter clients to
Some clients will
decide the right transition plan. choose to move to
Whichever path is chosen, IBM will PureFlex System /
support you Flex System today
PureFlex System / Flex System
Clients can choose when to
begin transitioning to
PureSystems/ Flex System
BladeCenter Blade Center
Product Support
The BladeCenter product roadmap extends
to 2016, with product support until 2021
2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 2020 2022
11 © 2012 IBM Corporation

12. What you need to know…
IBM Flex System Differentiation Delivering the industry’s first…
• Scalable switching, upgrade • Single management tool for all
networking connectivity or features physical and virtual resources
with no rip and replace • Available Storage virtualization for
• Systems designed for today’s internal and external storage
requirements and tomorrow’s needs • Flex System Flash for high I/O
• True choice: throughput
• Virtualization: KVM, VMware, or • 40Gb capable Blade Ethernet Switch
Microsoft HyperV • 16Gb capable Blade SAN Switch
• OS: Microsoft Windows®, and • 56Gb capable Infiniband FDR switch
Linux from Red Hat, SUSE
• Available Integrated storage with
the Storwize V7000
© 2012 IBM Corporation
12

13. Take the next steps
 Visit the PureSystems web page to learn more about PureFlex and Flex
System products, partner solutions, and IBM finance and services
offerings that support PureSystems.
 Work with your IBM or IBM Business Partner seller to develop a proof
of concept demonstration tailored to your environment.
 Your seller can provide a detailed savings analysis that PureFlex or
Flex System can deliver. You can get a general idea yourself by
utilizing the online Total Cost of Ownership (TCO) tool, (registration is
required the first time you visit).
© 2012 IBM Corporation
13

14. Special notices
This document was developed for IBM offerings in the United States as of the date of publication. IBM may not make these offerings available in
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offerings available in your area.
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All statements regarding IBM future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives
only.
The information contained in this document has not been submitted to any formal IBM test and is provided "AS IS" with no warranties or
guarantees either expressed or implied.
IBM Plans subject to change.
All examples cited or described in this document are presented as illustrations of the manner in which some IBM products can be used and the
results that may be achieved. Actual environmental costs and performance characteristics will vary depending on individual client configurations
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Any performance data contained in this document was determined in a controlled environment. Actual results may vary significantly and are
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14 © 2012 IBM Corporation

15. Special notices (cont.)
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15 © 2012 IBM Corporation