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LIVING SERVICES
   MoMo: Istanbul
   September 2012
   Mark Curtis




Slide 1 © Fjord 2012 | Confidential
In the beginning…




                                      The Economist, 2002
Slide 2 © Fjord 2012 | Confidential
Wayback




                                      These rules have changed




Slide 3 © Fjord 2012 | Confidential
We do service design




    We create useful,
    effective, and
    desirable services
    that people love.




Slide 4 © Fjord 2012 | Confidential
Mobile drives
•    Simple is tough
•    Sensors enabling context aware experiences
•    Transformative services
•    Unprecedented emotional attachment and reliance
•    Affecting and informing daily live decisions




Slide 5 © Fjord 2012 | Confidential
What next?




Slide 6 © Fjord 2012 | Confidential
An internet of……things

                                                                                            Connected
  Connected                                                                                Picture Frame
  Controller                 Camera Ball    Quadrocopter     Connected Media Adapters                             Connected
                                                                                                                 Photo Printer




                                                                                          E-Ink Sheets            Connected
Connected Scales       Wristwatch Display   Helmet Camera             3D Printer                                   Camera




                                                                                                                Smart Pen


 Monitor Band            Blood Pressure     Camera Add-Ons              Connected        Connected
                         Monitoring Kit      & Microphone              Memory Card       Herbarium




                                              Card Payment                              RFID Stickers        Sensor Kits:
Connected Locks                Biometric                            Locatable Tags                         Security & Energy
                                                 Device
                                Sensor




   Slide 7 © Fjord 2012 | Confidential
Cars, Shops, Homes, Work, Pets, …

                                      PLAY


                                                               NATURAL
                                                             INTERFACES
                                             PROSUMER

      SMART SELF




                                                   SEARCH
                                                               SMART
                                                   MY LIFE
                                                               HOME
        PRIVACY &
        CONTROL




Slide 8 © Fjord 2012 | Confidential
Welcome to the Era of Living
   Services
   Digital services turn into living, evolving systems.




Slide 9 © Fjord 2012 | Confidential
MEET SOPHIE
SOPHIE
29 years old

Editor

Lives in a flatshare

Independent & Active

Mindful of diet and fitness

Enjoys tech that makes her life better
SOPHIE’S STORY
SOPHIE’S STORY
SOPHIE’S STORY
SOPHIE’S STORY
SOPHIE’S STORY
Pointers…..
Withings body scale

Siri/Kinect

Nest Thermostat

Glowcaps

Nike Fuel

Boondoggle Winter Wake-Up

Flutter

Slide 17 © Fjord 2012 | Confidential
Beyond the screen
   Voice, gestures, body language, physical actions…




Slide 18 © Fjord 2012 | Confidential
New user expectations




Slide 19 © Fjord 2012 | Confidential
Gesture interfaces are with us




Slide 20 © Fjord 2012 | Confidential
More intuitive because more natural




HOW THE COMPUTER SEES US               HOW LIVING SERVICES WILL SEE
(The “Igoe-Finger”)                                 US


Slide 21 © Fjord 2012 | Confidential
A new language of interaction
   Brings significant design challenges




Slide 22 © Fjord 2012 | Confidential
Like it?

Who will own the ‘thumbs up’ ?




Slide 23 © Fjord 2012 | Confidential
Understanding the digital layer




Slide 24 © Fjord 2012 | Confidential
-> Living Design

•  The internet of things
         - it’s about life
         - it’s real time
         - data will be central
•  Interfaces will fade….
•  And humanise
         > gesture conflict
•  The digital layer will need to be apparent
•  All at Facespeed




Slide 25 © Fjord 2012 | Confidential
Thank you
   www.fjordnet.com
   Twitter: @fjord, @fjordmark




Slide 26 © Fjord 2012 | Confidential

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Mobile monday istanbul_mark curtis

  • 1. LIVING SERVICES MoMo: Istanbul September 2012 Mark Curtis Slide 1 © Fjord 2012 | Confidential
  • 2. In the beginning… The Economist, 2002 Slide 2 © Fjord 2012 | Confidential
  • 3. Wayback These rules have changed Slide 3 © Fjord 2012 | Confidential
  • 4. We do service design We create useful, effective, and desirable services that people love. Slide 4 © Fjord 2012 | Confidential
  • 5. Mobile drives •  Simple is tough •  Sensors enabling context aware experiences •  Transformative services •  Unprecedented emotional attachment and reliance •  Affecting and informing daily live decisions Slide 5 © Fjord 2012 | Confidential
  • 6. What next? Slide 6 © Fjord 2012 | Confidential
  • 7. An internet of……things Connected Connected Picture Frame Controller Camera Ball Quadrocopter Connected Media Adapters Connected Photo Printer E-Ink Sheets Connected Connected Scales Wristwatch Display Helmet Camera 3D Printer Camera Smart Pen Monitor Band Blood Pressure Camera Add-Ons Connected Connected Monitoring Kit & Microphone Memory Card Herbarium Card Payment RFID Stickers Sensor Kits: Connected Locks Biometric Locatable Tags Security & Energy Device Sensor Slide 7 © Fjord 2012 | Confidential
  • 8. Cars, Shops, Homes, Work, Pets, … PLAY NATURAL INTERFACES PROSUMER SMART SELF SEARCH SMART MY LIFE HOME PRIVACY & CONTROL Slide 8 © Fjord 2012 | Confidential
  • 9. Welcome to the Era of Living Services Digital services turn into living, evolving systems. Slide 9 © Fjord 2012 | Confidential
  • 11. SOPHIE 29 years old Editor Lives in a flatshare Independent & Active Mindful of diet and fitness Enjoys tech that makes her life better
  • 17. Pointers….. Withings body scale Siri/Kinect Nest Thermostat Glowcaps Nike Fuel Boondoggle Winter Wake-Up Flutter Slide 17 © Fjord 2012 | Confidential
  • 18. Beyond the screen Voice, gestures, body language, physical actions… Slide 18 © Fjord 2012 | Confidential
  • 19. New user expectations Slide 19 © Fjord 2012 | Confidential
  • 20. Gesture interfaces are with us Slide 20 © Fjord 2012 | Confidential
  • 21. More intuitive because more natural HOW THE COMPUTER SEES US HOW LIVING SERVICES WILL SEE (The “Igoe-Finger”) US Slide 21 © Fjord 2012 | Confidential
  • 22. A new language of interaction Brings significant design challenges Slide 22 © Fjord 2012 | Confidential
  • 23. Like it? Who will own the ‘thumbs up’ ? Slide 23 © Fjord 2012 | Confidential
  • 24. Understanding the digital layer Slide 24 © Fjord 2012 | Confidential
  • 25. -> Living Design •  The internet of things - it’s about life - it’s real time - data will be central •  Interfaces will fade…. •  And humanise > gesture conflict •  The digital layer will need to be apparent •  All at Facespeed Slide 25 © Fjord 2012 | Confidential
  • 26. Thank you www.fjordnet.com Twitter: @fjord, @fjordmark Slide 26 © Fjord 2012 | Confidential