1. Social Media
&
Social Networks

4. Social Media
• Internet so powerful
• users have power to ignore OR spread information
farther (& faster)
• Users want to investigate, communicate,
interact, and share experiences
• result: influence public via www
• HUGE trend that keeps on growing
• Easy to integrate to business & websites

5. Social Media Marketing
• generate exposure, opportunity, and sales
• increase traffic to your website/business
• “Viral Marketing/Advertising”
• Building Online presence
• Social Media Optimization (SMO)
• this will become just as important as SEO
• news says: ‘homepages’ will be Facebook

6. Define Viral Marketing

7. Social Media - Sites
• Blogs • MySpace
• Del.icio.us • Podcasting
•
• Digg StumbleUpon
• Technorati
• Facebook
• Twitter
• Flickr
• Wikipedia
• GigPark
• Yelp
• Google
• YouTube
• LinkedIn

8. Briefs
• Blogs
• free available
• Blogger, WordPress, LiveJournal, TypePad, Vox
• Del.icio.us (http://del.icio.us)
• Flickr (http://www.flickr.com)
• Podcasting (http://tinyurl.com/3unhbb)
• StumbleUpon (http://stumbleupon.com)

9. • Google Maps (www.google.com/local/add)

14. Use Facebook for Advertising ($$)
or
Fan Page

15. STEP 1

16. STEP 2

17. STEP 3
OR

18. FINAL STEP

20. *thanks: http://subtlevoxphotography.com

22. Facebook
what’s in it for you?

23. Facebook
what’s in it for you?
• viral marketing

24. Facebook
what’s in it for you?
• viral marketing
• ‘friends’ can see Fan Pages

25. Facebook
what’s in it for you?
• viral marketing
• ‘friends’ can see Fan Pages
• another way to contact clients
(newsletter)

26. Facebook
what’s in it for you?
• viral marketing
• ‘friends’ can see Fan Pages
• another way to contact clients
(newsletter)
• free space to post pictures, news

27. Facebook
what’s in it for you?
• viral marketing
• ‘friends’ can see Fan Pages
• another way to contact clients
(newsletter)
• free space to post pictures, news
• advertising is very targeted

31. *thanks: http://subtlevoxphot

34. Yelp.ca
• find great local businesses
• more than 20 million people looked up a
business on Yelp in the past 30 days
(feb ’09)
• Yelpers have written over 5 million local
reviews, over 85% of them rating a
business 3 stars or higher
• find events, special offers, lists and talk
with other yelpers

35. • business owners (or manager) can
setup a free account to post offers,
photos and message her customers
OR
• businesses can ‘claim page’
(“Is this your business?” link)
• You can Yelp on your phone at
http://m.yelp.com or Yelp for iPhone
*note: mobile applications/sites are
growing in popularity (with increased
Blackberry/iPhone use)

40. a 10 second look
@ who tweets?

50. Bringing it All Together
• #1: sign up and use services
• #2: spread the word
• let public know you use them
• use icons on your site
• see next slide
• #3: enjoy the benefits that Social
Media & Networking brings to
your business

54. building character online
• who are you?
• what does the site offer?
• what kind of language?
• way you say it
• Be convenient (clickable<looks like it!)
• Proofread & Edit
• Don’t Launch & Run

55. Questions?
Thank You
www.natashalcd.com