2. Digital platforms have made cross-
platform strategies crucial to satisfy
today’s connected consumer.
Digital platforms enable all forms of media
to be consumed at any place at any time.
3. Smartphones are having a profound
impact on media and entertainment
4. Social media is now used by the majority
of Americans, changing how people and
brands interact.
Facebook in particular has changed the
way Americans filter information.
5. Daily deals sites are about trial usage not
loyalty.
6. Radio remains at the core of consumers’
media consumption and digital continues
to be an expansion opportunity for radio.
Online radio continues its upward
trajectory.
