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3 Mistakes You Can Make by Chasing the Shiny Object
Syndrome
When’s the last time you managed to step into an electronics store and buy just what
you came for? Usually, we go to the store with a list of things we need, and then
completely neglect that list in favor of all the other, bigger, better, shinier things we see.
This is called the shiny object syndrome, and giving into it is a great way to get yourself
into a lot of trouble, both in business and in life. Remember, the secret to success is to
unwaveringly keep your eye on the prize. The moment you decide to chase “shiny
objects” instead of what you set out for, you lose. Here are three critical mistakes that
come out of shiny object syndrome.
Abandoning the Plan

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Just like we frequently walk into the store with plans to buy certain things that we never
actually get, we frequently set out to accomplish certain things that never actually get
done. This is because we develop a plan for one thing, realize there’s something else we
want to achieve, feel like that something else is better than the other thing we decided to
chase, and then abandon the plan to accomplish the first goal. Now, if we achieved every
new goal, this wouldn’t be so bad. Unfortunately, the process of developing plan after
plan continues, and we end up never accomplishing . . . Well, much of anything. Be sure
not to abandon your plans just because some new one seems better.
Throwing Away Money
Another mistake people make is throwing away cash. Of course, they don’t literally
throw it away. But, they might as well. Oftentimes, people will make investments in
things that they don’t need (additional front-end offers, or fancy websites) but sound
“shiny” or “flashy” just because those things are ‘shiny’ or flashy. This obviously never
ends optimally, since you end up with extra stuff you don’t need, and less money to buy
the things you do need. This can end up being disastrous for business, and even your
personal life if you really make a mistake. So, be sure to be smart about where your cash
ends up, because once it’s gone, all you’ll have is a shiny thingabob that’s not going to
help you succeed in the slightest.

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Self-Fulfilling Failure
Finally, if you consistently give into SOS, you’ll fail in business. This sounds harsh, but
it’s true. Why? Simply because you won’t stick with any one plan long enough to see it
succeed. Remember, persistence is key, but SOS is the antithesis of persistence. It drives
you to do things on an impulse. Over time, this leads to your developing very bad habits
that carry over to, and damage, your business. So be careful. In everyday life, be sure to
be smart about your money, your plans, and your objectives, and keep your eye on the
prize. The moment you stray, you lose, so get out there and keep this in mind today.
Now it’s your turn!
Have you ever fallen for the Shiny Object Syndrome? What have you done to stay
focused with your opportunity and not let that slip away? Please leave your feedback in
the comments section and I look forward to reading them!