Contenu connexe Similaire à Nathalie Nahai - How gender and cultural differences in web Psychology affect the customer experience (MozCon) (10) Nathalie Nahai - How gender and cultural differences in web Psychology affect the customer experience (MozCon)1. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
#MozCon
NATHALIE NAHAI
#MozCon
How Gender and Cultural Differences in Web Psychology
Affect the Customer Experience
2. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
1 INTRODUCTION
2 HOFSTEDE’S DIMENSIONS
3 GENDER
4 KEY TAKEAWAYS
5 Q & A
2
3. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
1 INTRODUCTION
3
4. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
4
BACKGROUND
5. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
5
3 SECRETS
TO ONLINE SUCCESS
6. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
6
1 KNOW WHO YOU’RE TARGETING
2 COMMUNICATE PERSUASIVELY
3 SELL WITH INTEGRITY
7. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
The empirical study of how
online environments influence
our attitudes and behaviours
7
WEB PSYCHOLOGY
“ ”
8. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
WEBPSYCHOLOGY
8
human-computer
interaction
neuroaesthetics user experience
social psychology
cognitive
psychology
neuroscience
cross-cultural
psychology
behavioural
economics
9. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
IT’S ABOUT
9
CONTEXT
PSYCHOLOGY
INDIVIDUAL
CULTURAL
10. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
WHAT IS
CULTURE?
10
11. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
11
12. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
SOFTWARE OF THE MIND
The collective mental programming
of the human mind which distinguishes
one group of people from another 1
12
“ ”
13. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
WHY IS CULTURE
IMPORTANT ONLINE?
13
14. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
14
Google Translate = 1 billion transactions per day 2
Global internet penetration rates on the rise
Smart phones and mobiles bringing access to less
developed regions (China, India) 3, 4
A GLOBAL PICTURE
15. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
15
CULTURABILITY
“ ”
The relationship between
culture and usability
in WWW design 6
16. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
16
CULTURE-SPECIFIC
Different cultural groups employ
different usage strategies
with the same interface 7
17. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
17
1. LANGUAGE
2. BODY POSITIONS
3. SOCIAL CONTEXTS
4. SYMBOLS
5. AESTHETICS 8
CULTURE-SPECIFIC
18. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
2 HOFSTEDE’S SIX DIMENSIONS
18
19. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
19
1. POWER DISTANCE
2. UNCERTAINTY AVOIDANCE
3. INDIVIDUALISM vs COLLECTIVISM
4. MASCULINITY vs FEMININITY
5. LONG-TERM ORIENTATION
6. INDULGENCE vs RESTRAINT
HOFSTEDE’S DIMENSIONS
20. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
20
1 POWER DISTANCE
Do you expect and accept
unequal power distribution
in your society?
“ ”
21. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
21
POWER DISTANCE
Russia = 93
USA = 40
Austria = 11
HIGH PDI
LOW PDI
22. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
22
1. EMPHASISE ORDER WITHIN YOUR WEBSITE
2. CLEAR HIERARCHY OF CONTENT
3. CULTURAL / NATIONAL SYMBOLS
4. AUTHORITY FIGURES
5. OFFICIAL STAMPS, CERTIFICATIONS
HIGH PDI - DO THIS:
23. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
23
24. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
24
ORDER
ORDER
25. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
25
HIERARCHY
26. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
26
NATIONAL SYMBOLS
NATIONAL SYMBOLS
27. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
27
AUTHORITY FIGURES
28. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
28
1. LOOSE STRUCTURE - EXPLORATION
2. TRANSPARENCY - DISCLOSURE
3. REPUTATION BASED ON MERIT
4. EQUAL ACCESS
5. PEERS - EARNED MEDIA
LOW PDI - DO THIS:
29. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
29
30. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
30
LOOSE STRUCTURE
31. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
31
EARNED MEDIA
32. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
32
MERIT BASED
33. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
33
2 UNCERTAINTY AVOIDANCE
Are you comfortable
with ambiguity?
“ ”
34. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
34
Russia = 95
USA = 46
Sweden = 29LOW UAI
UNCERTAINTY AVOIDANCE
HIGH UAI
35. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
35
1. REDUCE AMBIGUITY
2. CLEAR NAVIGATION, STRUCTURE
3. PREDICTABLE + ASSURING USER JOURNEY
4. AVOID POP-UPS / NON-ESSENTIAL INFO
5. EXPLICIT LANGUAGE AND IMAGES
HIGH UAI - DO THIS:
36. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
36
37. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
37
CLEAR NAVIGATION
38. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
38
PREDICTABLE & ASSURING
39. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
39
EXPLICIT TEXT & IMAGES
40. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
40
1. FACILITATE OPEN DIALOGUE, PLAIN LANGUAGE
2. DON’T BE OVER-EMOTIONALLY EXPRESSIVE
3. ALLOW USERS TO TAKE GREATER RISKS
4. COMPLEXITY, WIDER CHOICE OF ACTIONS
5. NAVIGATION CAN BE LAYERED
LOW UAI - DO THIS:
41. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
41
FACILITATE OPEN DIALOGUE
42. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
42
PLAIN LANGUAGE
43. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
43
ENABLE GREATER RISKS
44. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
44
COMPLEXITY
LAYERED NAVIGATION
45. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
45
46. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
46
Do you define your self-image
in terms of ‘I’ or ‘we’ ?
3 INDIVIDUALISM / COLLECTIVISM
“ ”
47. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
47
USA = 91
Spain = 51
China = 20
INDIVIDUALISM / COLLECTIVISM
HIGH COL
HIGH IDV
48. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
48
1. PERSONAL ACHIEVEMENT MOTIVATES ACTIONS
2. DIFFERENCE / NOVELTY
3. COMPETITION / EXCITEMENT
4. USE CONTROVERSIAL LANGUAGE (IF APPROP.)
5. IMAGES - YOUTH, MATERIAL SYMBOLS OF SUCCESS
HIGH IDV - DO THIS:
49. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
49
EXCITEMENT
50. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
50
EXCITEMENT
51. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
51
COMPETITION
52. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
52
CONTRAVERSIAL
53. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
53
FAVOUR YOUTH
54. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
54
INDIVIDUALIST
55. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
55
EXCITING LANGUAGE
56. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
56
1. ENGAGE COMMUNITY – ‘WE’ NOT ‘ME’
2. RESPECT MORAL TENETS, TRADITIONS, STATUS
3. CAREFUL USE OF IMAGES – E.G. WOMEN / SMILES
4. WISDOM, EXPERIENCE OF AGE
5. PRIVACY / SECURITY OF PERSONAL INFO
HIGH COL - DO THIS:
57. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
57
58. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
58
‘WE’ NOT ‘ME’
59. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
59
TRADITIONS
60. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
3 GENDER
60
61. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
61
CULTURE & GENDER
Individualistic = bigger gender differences
in website’s attractiveness + usability 9
vs.
62. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
62
Men and women have
distinctly different
neural responses to
artistic + natural stimuli 10
NATURE VS NURTURE
63. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
63
ONLINE BEHAVIOURS
64. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
64
ONLINE BEHAVIOURS
65. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
65
1. LESS CONCERNED ABOUT PRIVACY 11
2. HAPPIER PARTING W. SENSITIVE INFO 12
3. MORE LIKELY TO BLOG W. REAL NAME 13
MEN ONLINE
66. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
66
1. ONLINE SHOPPING = RISKY 13
2. SKEPTICAL OF ONLINE INFO 11
3. MORE LIKELY TO BLOG ANONYMOUSLY 14
4. PROVIDE INACCURATE PERSONAL INFO 15
WOMEN ONLINE
67. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
67
68. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
68
1. FLASHY, INTERACTIVE AND ANIMATED
2. GOAL-ORIENTED, GAMIFIED
3. MANY SUB-LEVELS
DESIGN FOR MEN:
69. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
69
70. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
70
DESIGN FOR WOMEN:
1. ATTRACTED TO WEBSITE’S COLOURS
2. CLEAN, UN-CLUTTERED
3. PREFER FEWER SUB-PAGE LEVELS
71. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
4 KEY TAKEAWAYS
71
72. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
72
1. To succeed you have to apply scientific rigour
to your design and marketing process
2. To engage a global audience, you have to be
culture- and gender-sensitive
3. Golden rule: research, test, analyse
KEY TAKEAWAYS
73. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
5 ANY QUESTIONS?
73
74. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
74
1. G. Hofstede (2010). Cultures and Organizations: Software of the mind. Maidenhead: McGraw Hill.
2. Associated Press (2013). Google Translate reaches 1 billion translations per day. http://www.oregonlive.com/today/index.ssf/
2013/04/google_translate_reaches_1_bil.html
3. mobiThinking (2013). Global mobile statistics 2013 Part A: Mobile subscribers; handset market share; mobile operators. http://
mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#topmobilemarkets
4. IDC (2012). Top 10 Predictions. IDC Predictions 2013: Competing on the 3rd Platform. http://www.idc.com/research/
Predictions13/downloadable/238044.pdfm
5. R. Robertson (1994). Mapping the global condition: Globalization as the central concept. In M. Featherstone (ed.), Global Culture:
Nationalism, globalization and modernity. Newbury Park, CA: Sage. p. 36.
6. W. Barber and A. Badre (1998). Culturability: The merging of culture and usability. In Proceedings of the 4th Conference on
Human Factors and the Web.
7. A. Faiola and S. A. Matei (2005). Cultural cognitive style and web design: Beyond a behavioral inquiry into computer-mediated
communication. Journal of Computer-Mediated Communication, 11(1).
8. N. C. Fernandez (2000). Web Site Localisation and Internationalisation: A Case Study. City University.
9. S. Simon (2001). The impact of culture and gender on Web sites: An empirical study. The Data Base for Advances in Information
Systems, 32(1), pp. 18-37.
10. C. Cela-Conde, F. Ayala, E. Munar, F. Maestú, M. Nadal, M. Capó, et al. (2009). Sex related similarities and differences in the neural
correlates of beauty. Proceedings of the National Academy of Sciences of the United States of America,106(10), 3847.
REFERENCES
75. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
75
11. D. Cyr and C. Bonanni (2005). Gender and website design in e-business. International Journal of Electronic Business, 3 (6), pp.
565–82.
12. A. Acquisti and R. Gross (2006). Imagined communities: Awareness, information sharing, and privacy on the Facebook. Lecture
Notes in Computer Science, 4258, pp. 36–58.
13. E. Garbarino and M. Strahilevitz (2004). Gender differences in the perceived risk of buying online and the effects of receiving a site
recommendation. Journal of Business Research, 57, pp. 768–75.
14. M. Madden and A. Smith (2010). Reputation management and social media: How people monitor their identity and search for
others online. Pew Internet & American Life Project, 26 May. Available online at: http://pewinternet.org/Reports/2010/Social-
Media-and-Young-Adults.aspx
15. I. Oomen and R. Leenes (2008). Privacy risk perception and privacy protection strategies. In E. de Leeuw, S. Fischer Hubner, J.
Tseng and J. Borking (eds), Policies and Research in Identity. Boston, MA: Springer. pp. 121–38.
REFERENCES
76. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
WANT MORE?
76
Go: TheWebPsychologist.com/moz
Read: Webs Of Influence
Tweet: @TheWebPsych
77. NATHALIE NAHAI / THE WEB PSYCHOLOGIST / @THEWEBPSYCH
All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.
77
THANK YOU!