1. 1
Nat’s Ultimate Hub and Spoke

2. 2
Hub & Spoke
Nat’s
Ultimate
Frisbee
Facebook You Tube
Email
Linked In
Flicker
Pintrest &
Mantrest
Event
Bright
(for
tournament
s and
parties)
Twitter

3. 3
Name Mr. Bogus Ms. Trueman
Personal
- Age
- Gender
- Education
25
Male
College
27
Female
Degree
Family
- Spouse
- Children
- Relatives /
Friends
n/a
n/a
n/a
n/a
Work
- Job
- Income
- Why
- Net worth
server
30k
nurse
65k
Live
- Where
- How long
- Why there
Calgary
7 years
School and work
Calgary
5 years
Work
Personas – Nat’s Frisbee

4. 4
Company Name: Calgary Crush Club Jeff’s BMW Calgary
Industry
Baskeball Coaching and
fitness
Car Sales
Annual Revenues $100,000.00 $4,000,000.00
Location Calgary
Person's Name: Abraham Chavez Jeff Cooper
Position in company? CEO CEO
How long in position? 10 years 7 years
Buyer or Influencer? Buyer Buyer
What are you selling them?
New Service on fitness
training
Team Building and Fitness
Product? Plyo-metrics training
Frisbee Basics and fitness
training
Service?
One time or ongoing? on going ongoing
Why are they buying from you? We are the best We are the best
Quicker delivery
Better quality Best training best training
Cheaper
They don`t have skill or expertise
$ Benefit:
Annual Value $ $60,000.00 $60,00
Your cost to provide $ $20,000.00 $20,00
Personas – Nat’ Ultimate Frisbee