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Accelerating the Creation of a World
Class Center of Innovation in Austin –
Learning from Kendall Square and the
Boston Experience
Presented to the Downtown Austin Alliance – 11/6/2013
by
William A. Ghormley, Sr. Vice President, Xconomy
Nathaniel Welch, Sr. Manager, Center for Applied Research

Client Name
©CFAR 2013

1
Our Objective Today.....

•  What is an innovation cluster vs. a district?
•  What is happening in Boston and why?
•  How Austin can create further conditions for success?

Downtown Austin Alliance
©CFAR 2013

2
Kendall Square:
“The World’s Most Innovative Square Mile”

A Brief History

Client Name
©CFAR 2013

3
Downtown Austin Alliance
©CFAR 2013

4
Kendall
Square	


$
Boston
Seaport	

Longwood
Medical	


Downtown Austin Alliance
©CFAR 2013

5
Downtown Austin Alliance
©CFAR 2013

6
A Brief Timeline of Boston and Kendall Square

1780’s - 1850’s:
Dramatic postrevolution growth

1629 - 1720’s:
From farming
town to port

1850’s - 1880’s:
From clipper
ships era to
industrial boom:
Telephone (1876)

Downtown Austin Alliance
©CFAR 2013

1880’s - 1940’s:
MIT moves (1916)
Radar (1940)

1980’s - 2013:
Kendall Square
becomes, life ciences,
high tech cluster

1950’s - 1980’s:
Imaging, computers,
aerospace, software,
healthcare, biotech

7
Downtown Austin Alliance
©CFAR 2013

8
What do we mean by “cluster”?
Place
matters
Brand
Power

Community
Values Matter

Reduced
friction

Downtown Austin Alliance
©CFAR 2013

Concentrated
Knowledge

Trusted
relationships
Reputation
mitigates
risk

9
Downtown Austin Alliance
©CFAR 2013

10
Self-Organizing elements of a successful cluster

Geography

“Founderati”
(Entrepreneurs)

Developable
Space

Mass Transit

Financial Capital
Downtown Austin Alliance
©CFAR 2013

Knowledge Capital

Cultural Arts

11
Creating the seeds of opportunity – Rt 128

RADAR

MENS ET MANUS
“Mind and Hand”
Downtown Austin Alliance
©CFAR 2013

12
Two divergent paths on whether academics
could start companies.....

This created the locus of
activity in Kendall Square

Downtown Austin Alliance
©CFAR 2013

13
Kendall Square attracted dollars for biotech
and other research...

$400 million
$600 million

$135 million
$220 million (VC)
Downtown Austin Alliance
©CFAR 2013

14
...and the Cambridge Innovation Center has
been the magnet for entrepreneurs
"If technology and innovation are the lifeblood for our future,
then CIC is ground zero.” Rob Weisman, The Boston Globe
Number

What

$2B

VC money raised by companies started at the CIC

1500

Number of companies have gotten their start at the CIC

40,000

Jobs created

7,368

Number of meetings held each month at the CIC

20,926

Number of cups of coffee made each month

Downtown Austin Alliance
©CFAR 2013

15
FROM (1964)

Downtown Austin Alliance
©CFAR 2013

16
TO (2012)

Downtown Austin Alliance
©CFAR 2013

17
Kendall
Square	


$
Boston
Seaport	

Longwood
Medical	


Downtown Austin Alliance
©CFAR 2013

18
The Seaport Innovation District design as it is
forming in 2013…

Downtown Austin Alliance
©CFAR 2013

19
… and the Longwood Medical Area

Par

ee
Qu

ue

ne Aven

Fo

Brookli

rsy

nw
a

Museum of Fine Arts

Back Bay
Fens

CT3

y

Ar

ts

wa

et

Simmons College
Residence Campus

Museum School
Renaissance Park

Museum of Fine Arts
Louis Prang Stree

Ruggles Street

Mass.
Mental
Servicenter Health
Shapiro
Center Cardiovascular

Brigham
and Women’s
Hospital
Franci

s Stre

et

Jam

.

on St

Kempt

et

g Stre

Mass.
Mental
Fenwood
Inn

ns

et

lba

A
St.

Green Line:
Arborway “E”

Calumet Stre

Vinin

ay

aw
aic

9

Vancouver Street
ue

n Road

nt
ing
t
Hu

Annunciatio

on

Parker Street

Roa
d

39
66

Str
eet
nt
mo

et
Mindo

Tre

ro Stre

Halleck Str
ee

t
•
Mission Hill Link
Bus Stop

Downtown Austin Alliance
To Rt.

Massachusetts
College of
Pharmacy and
Health Sciences

Brigham Circle

ood Ro
ad

Legend

Station Street

Center

Fenw

Horadan Way

• 
• 
• 
• 

6 Major Hospitals	

2.4M Outpatient visits/yr	

12 Educational Institutions	

45,000 Employees (	

20
Entrance

Accessible Entrance

Street

Countway
Library

ck Street

et

©CFAR 2013

en
Av

Rt

Harvard Medical School
Shattu

To Brookline Village

Evans Wa
y

39

Smith Street

Restaurant

Gurn
ey

Yawkey Center
for Cancer Care

60
65

Prentiss Street

Harvard
School of
Public Health

St. Alphonsus Street

ren’s W
ay

s Stre

Brookline

t

ree
Ward St

Longwood/
Hospitals

Mc Greevey Way

Wigglesworth Street

Franci

39

CT2

Harvard
School of
Dental
Medicine

et
Binney
Stre

ad

Massachusetts
College of
Pharmacy and
Health Sciences

Police
Headquarters

CT2

Boston
Children’s Hospital

Dana-Farber
Cancer Institute
Jimmy
Fund W
ay
Child

Beth Israel
Deaconess
Medical Center
West Campus

Massachusetts College
of Art and Design

Longwood Avenue

Meadow Lane

Road

y

Pilgrim

n Street

rwa

ness Ro

319

Brigham and
Women’s Hospital
221 Longwood

Galleria:
Food Court
Shops, Hotel

Joslin
Diabetes
Center
Joslin
Place
Deaco

Boston
Children's
333
Hospital
Longwood
Avenue

Wentworth Institute
of Technology

Roxbury
Crossing

New

Du

Str
dley

Coffee Shop

eet

Bank/ATM

Retail Shop

Mission Hill

Pharmacy
Hotel

Parking

66

Tremont Street

MBTA Green Line Stop
Harvard Shuttle Stop

eet

Judge Baker
Children's Center

Gore Str

Covenger St.

8
19
47
CT2
CT3

Longwood
Research Center

Riverway

Harvard Institutes
of Medicine

Carl J. Shapiro
Clinical Center

enue

Autum

Rive

oad

Boston Latin School

Longw
ood Av

Boston
Children’s
Hospital

Tetlow Street

Palace Road

Wheelock College
Brookline Campus

New Research
Building

Simmons
Drivewa
y

.9

8
19
47
60
65
CT2
CT3

375
Longwood
Avenue

Blackfa
n Cir.

Way
Nessel

Temple
Israel

Center for
Life Science
Boston

Worthington Street

ne Aven
Brookli

ay

rw

8
19
47

CT3

Evans Way

ue

et
l Stre
Chape

et
tre
te
rS
es
lch
Co

ve
Ri

Beth Israel Deaconess
Medical Center
East Campus

Avenue Louis Pasteur

ad
Ro
h
Be
ec

Short St
reet

The Winsor
School

Isabella
Stewart
Gardner
Museum

Simmons College
Academic Campus

Merck
Research
Laboratories

8
19
47
CT2
CT3

Parker Hill Avenue

Terrace Street

Colc

Pilgrim

hes

ter

Road

Stre

et

Museum Road
8
19
47
CT3

Emmanuel College

t

Longwood

Ruggles

Stre

Wheelock College
Main Campus

n
Leo

Green Line:
Riverside “D”

ft
he

Fen

et

ell R

re
et

y

rive

St

Fe

St
re

Wheelock College
Brookline Campus

New

th

39

t

ou

M

ay

eo

e
re

rsy
th
W

kD

Co

Northeastern University

Fo

nu

St

Ca
rlt
on

Fenway

Av
e

t

th

m

Fullerto
n Street

47
CT2

ur

on

enue

St
re
et

ou
or

et
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St
on
ac
Be

on
m
ou
th

et

ton Av

Landmark Center
M

re
St
ry

Burling

Harvard Vanguard
(Kenmore)
gh

8
19
60
65

et

ns
be
r

St
re
et

re

er
b

St

Pe
t

y’s

Overlan
d Street

n

ar

To Kenmore
Square

to

.M

Landmark Center

Bo
yls

St

Hemenway Street

Blue Cross
Blue Shield
Fenway

Audubon
Circle

47 MBTA Bus Numbers
MBTA Bus Route

Oscar Street

0

50

100

200
The Emerald Necklace: by Frederick Law Olmsted

Longwood

Kendall

Seaport
Downtown Austin Alliance
©CFAR 2013

21
“Building Clusters: A Short Guide”

Client Name
©CFAR 2013

22
Downtown Austin Alliance
©CFAR 2013

23
Merging	

Technologies 	


Talent	


Tolerance 	

Downtown Austin Alliance
©CFAR 2013

24
Technology + Talent + Tolerance
Three forces that create cluster success
Technologies are merging: 200 years of Physical Science/Physics,
converging with 100 years of Life Science/Biology converging with 50 years
of Computational Science, giving us accelerating ability to analyze and
design new solutions, which has developed an army of engineers and
scientist with amazing, disruptive ideas they want to try.
Talent from Business, Legal, and Financial sectors combines with these
Entrepreneurial Engineers to build potent start up enterprises that become
productive companies employing a wide range of talents and skills, which
attracts capital and builds companies.
Tolerance for differences and those who bring key skills and capabilities
allows the start up culture to build businesses rapidly in a sustainable way,
rewarding those who develop themselves continuously.
Downtown Austin Alliance
©CFAR 2013

25
The four key institutions enable high
performing clusters
Academic

Cultural

The Cluster’s
Institutions
The Cluster’s
must thrive 	


Institutions must
thrive

Economic

All four types of institutions
must perform well for a cluster
to be considered excellent

Government
Downtown Austin Alliance
©CFAR 2013

26
Key Design Principle: Look across to win

Cross-Functional 	

Task Forces	

	


Cross-Silo 	

Problem Solving	

	


Cross-Cultural	

Teams	

	


.. All enabled by openness to different perspectives.	

Downtown Austin Alliance
©CFAR 2013

27
7 U.S. sites of innovation

Downtown Austin Alliance
©CFAR 2013

28
The metrics that matter for clusters

•  Quantitative
•  Companies
•  Jobs
•  Revenue
•  Investment

Downtown Austin Alliance
©CFAR 2013

•  Qualitative
•  Trust between parties
improves
•  Risk taking is valued
•  Success is celebrated
•  Failure is shared learning
•  Reinvestment is
expected
•  Openness is
fundamental

29
Think about...
•  A long time horizon
•  What is the branded “Austin experience”?
•  The 4 key institutional roles
•  If Amsterdam’s number is 33/33/33, then what
should Austin’s be?
•  A Place to live, work, play, shop, learn

Downtown Austin Alliance
©CFAR 2013

30
And what are your thoughts…

What are one or two pieces of advice or ideas
about developing an innovation cluster in Austin
that you want to share with the task force that will
be working on it?

Downtown Austin Alliance
©CFAR 2013

31
Thank you!

Downtown Austin Alliance
©CFAR 2013

32

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Accelerating the Creation of the Austin Innovation District - Lessons from Kendall Square

  • 1. Accelerating the Creation of a World Class Center of Innovation in Austin – Learning from Kendall Square and the Boston Experience Presented to the Downtown Austin Alliance – 11/6/2013 by William A. Ghormley, Sr. Vice President, Xconomy Nathaniel Welch, Sr. Manager, Center for Applied Research Client Name ©CFAR 2013 1
  • 2. Our Objective Today..... •  What is an innovation cluster vs. a district? •  What is happening in Boston and why? •  How Austin can create further conditions for success? Downtown Austin Alliance ©CFAR 2013 2
  • 3. Kendall Square: “The World’s Most Innovative Square Mile” A Brief History Client Name ©CFAR 2013 3
  • 7. A Brief Timeline of Boston and Kendall Square 1780’s - 1850’s: Dramatic postrevolution growth 1629 - 1720’s: From farming town to port 1850’s - 1880’s: From clipper ships era to industrial boom: Telephone (1876) Downtown Austin Alliance ©CFAR 2013 1880’s - 1940’s: MIT moves (1916) Radar (1940) 1980’s - 2013: Kendall Square becomes, life ciences, high tech cluster 1950’s - 1980’s: Imaging, computers, aerospace, software, healthcare, biotech 7
  • 9. What do we mean by “cluster”? Place matters Brand Power Community Values Matter Reduced friction Downtown Austin Alliance ©CFAR 2013 Concentrated Knowledge Trusted relationships Reputation mitigates risk 9
  • 11. Self-Organizing elements of a successful cluster Geography “Founderati” (Entrepreneurs) Developable Space Mass Transit Financial Capital Downtown Austin Alliance ©CFAR 2013 Knowledge Capital Cultural Arts 11
  • 12. Creating the seeds of opportunity – Rt 128 RADAR MENS ET MANUS “Mind and Hand” Downtown Austin Alliance ©CFAR 2013 12
  • 13. Two divergent paths on whether academics could start companies..... This created the locus of activity in Kendall Square Downtown Austin Alliance ©CFAR 2013 13
  • 14. Kendall Square attracted dollars for biotech and other research... $400 million $600 million $135 million $220 million (VC) Downtown Austin Alliance ©CFAR 2013 14
  • 15. ...and the Cambridge Innovation Center has been the magnet for entrepreneurs "If technology and innovation are the lifeblood for our future, then CIC is ground zero.” Rob Weisman, The Boston Globe Number What $2B VC money raised by companies started at the CIC 1500 Number of companies have gotten their start at the CIC 40,000 Jobs created 7,368 Number of meetings held each month at the CIC 20,926 Number of cups of coffee made each month Downtown Austin Alliance ©CFAR 2013 15
  • 16. FROM (1964) Downtown Austin Alliance ©CFAR 2013 16
  • 17. TO (2012) Downtown Austin Alliance ©CFAR 2013 17
  • 19. The Seaport Innovation District design as it is forming in 2013… Downtown Austin Alliance ©CFAR 2013 19
  • 20. … and the Longwood Medical Area Par ee Qu ue ne Aven Fo Brookli rsy nw a Museum of Fine Arts Back Bay Fens CT3 y Ar ts wa et Simmons College Residence Campus Museum School Renaissance Park Museum of Fine Arts Louis Prang Stree Ruggles Street Mass. Mental Servicenter Health Shapiro Center Cardiovascular Brigham and Women’s Hospital Franci s Stre et Jam . on St Kempt et g Stre Mass. Mental Fenwood Inn ns et lba A St. Green Line: Arborway “E” Calumet Stre Vinin ay aw aic 9 Vancouver Street ue n Road nt ing t Hu Annunciatio on Parker Street Roa d 39 66 Str eet nt mo et Mindo Tre ro Stre Halleck Str ee t • Mission Hill Link Bus Stop Downtown Austin Alliance To Rt. Massachusetts College of Pharmacy and Health Sciences Brigham Circle ood Ro ad Legend Station Street Center Fenw Horadan Way •  •  •  •  6 Major Hospitals 2.4M Outpatient visits/yr 12 Educational Institutions 45,000 Employees ( 20 Entrance Accessible Entrance Street Countway Library ck Street et ©CFAR 2013 en Av Rt Harvard Medical School Shattu To Brookline Village Evans Wa y 39 Smith Street Restaurant Gurn ey Yawkey Center for Cancer Care 60 65 Prentiss Street Harvard School of Public Health St. Alphonsus Street ren’s W ay s Stre Brookline t ree Ward St Longwood/ Hospitals Mc Greevey Way Wigglesworth Street Franci 39 CT2 Harvard School of Dental Medicine et Binney Stre ad Massachusetts College of Pharmacy and Health Sciences Police Headquarters CT2 Boston Children’s Hospital Dana-Farber Cancer Institute Jimmy Fund W ay Child Beth Israel Deaconess Medical Center West Campus Massachusetts College of Art and Design Longwood Avenue Meadow Lane Road y Pilgrim n Street rwa ness Ro 319 Brigham and Women’s Hospital 221 Longwood Galleria: Food Court Shops, Hotel Joslin Diabetes Center Joslin Place Deaco Boston Children's 333 Hospital Longwood Avenue Wentworth Institute of Technology Roxbury Crossing New Du Str dley Coffee Shop eet Bank/ATM Retail Shop Mission Hill Pharmacy Hotel Parking 66 Tremont Street MBTA Green Line Stop Harvard Shuttle Stop eet Judge Baker Children's Center Gore Str Covenger St. 8 19 47 CT2 CT3 Longwood Research Center Riverway Harvard Institutes of Medicine Carl J. Shapiro Clinical Center enue Autum Rive oad Boston Latin School Longw ood Av Boston Children’s Hospital Tetlow Street Palace Road Wheelock College Brookline Campus New Research Building Simmons Drivewa y .9 8 19 47 60 65 CT2 CT3 375 Longwood Avenue Blackfa n Cir. Way Nessel Temple Israel Center for Life Science Boston Worthington Street ne Aven Brookli ay rw 8 19 47 CT3 Evans Way ue et l Stre Chape et tre te rS es lch Co ve Ri Beth Israel Deaconess Medical Center East Campus Avenue Louis Pasteur ad Ro h Be ec Short St reet The Winsor School Isabella Stewart Gardner Museum Simmons College Academic Campus Merck Research Laboratories 8 19 47 CT2 CT3 Parker Hill Avenue Terrace Street Colc Pilgrim hes ter Road Stre et Museum Road 8 19 47 CT3 Emmanuel College t Longwood Ruggles Stre Wheelock College Main Campus n Leo Green Line: Riverside “D” ft he Fen et ell R re et y rive St Fe St re Wheelock College Brookline Campus New th 39 t ou M ay eo e re rsy th W kD Co Northeastern University Fo nu St Ca rlt on Fenway Av e t th m Fullerto n Street 47 CT2 ur on enue St re et ou or et re St on ac Be on m ou th et ton Av Landmark Center M re St ry Burling Harvard Vanguard (Kenmore) gh 8 19 60 65 et ns be r St re et re er b St Pe t y’s Overlan d Street n ar To Kenmore Square to .M Landmark Center Bo yls St Hemenway Street Blue Cross Blue Shield Fenway Audubon Circle 47 MBTA Bus Numbers MBTA Bus Route Oscar Street 0 50 100 200
  • 21. The Emerald Necklace: by Frederick Law Olmsted Longwood Kendall Seaport Downtown Austin Alliance ©CFAR 2013 21
  • 22. “Building Clusters: A Short Guide” Client Name ©CFAR 2013 22
  • 24. Merging Technologies Talent Tolerance Downtown Austin Alliance ©CFAR 2013 24
  • 25. Technology + Talent + Tolerance Three forces that create cluster success Technologies are merging: 200 years of Physical Science/Physics, converging with 100 years of Life Science/Biology converging with 50 years of Computational Science, giving us accelerating ability to analyze and design new solutions, which has developed an army of engineers and scientist with amazing, disruptive ideas they want to try. Talent from Business, Legal, and Financial sectors combines with these Entrepreneurial Engineers to build potent start up enterprises that become productive companies employing a wide range of talents and skills, which attracts capital and builds companies. Tolerance for differences and those who bring key skills and capabilities allows the start up culture to build businesses rapidly in a sustainable way, rewarding those who develop themselves continuously. Downtown Austin Alliance ©CFAR 2013 25
  • 26. The four key institutions enable high performing clusters Academic Cultural The Cluster’s Institutions The Cluster’s must thrive Institutions must thrive Economic All four types of institutions must perform well for a cluster to be considered excellent Government Downtown Austin Alliance ©CFAR 2013 26
  • 27. Key Design Principle: Look across to win Cross-Functional Task Forces Cross-Silo Problem Solving Cross-Cultural Teams .. All enabled by openness to different perspectives. Downtown Austin Alliance ©CFAR 2013 27
  • 28. 7 U.S. sites of innovation Downtown Austin Alliance ©CFAR 2013 28
  • 29. The metrics that matter for clusters •  Quantitative •  Companies •  Jobs •  Revenue •  Investment Downtown Austin Alliance ©CFAR 2013 •  Qualitative •  Trust between parties improves •  Risk taking is valued •  Success is celebrated •  Failure is shared learning •  Reinvestment is expected •  Openness is fundamental 29
  • 30. Think about... •  A long time horizon •  What is the branded “Austin experience”? •  The 4 key institutional roles •  If Amsterdam’s number is 33/33/33, then what should Austin’s be? •  A Place to live, work, play, shop, learn Downtown Austin Alliance ©CFAR 2013 30
  • 31. And what are your thoughts… What are one or two pieces of advice or ideas about developing an innovation cluster in Austin that you want to share with the task force that will be working on it? Downtown Austin Alliance ©CFAR 2013 31
  • 32. Thank you! Downtown Austin Alliance ©CFAR 2013 32