1. Dear sir/madam
I am a MBA student of NIT, Silchar undertaking a research project to study the
consumer behaviour towards Nezone Marie Biscuit. To this end we kindly request
that you complete the following short questionnaire regarding your habits, preferences
and attitudes towards Nezone Marie Biscuit. Please answer the question as honest as
possible. Truthful responses would provide strong bases to understand the consumer
behaviour. Your response is of the utmost importance to us.
Please do not enter your name or contact details on the questionnaire. It remains
anonymous.
Should you have any queries or comments regarding this survey, you are welcome to
contact us telephonically at +919854991954 or e-mail at naushadnst@gmail.com.
I appreciate your time and generosity. May God Bless You?
Yours sincerely
Naushad S Talukdar
1st year MBA Student
Dept. of Management studies
NIT, Silchar

2. PLEASE ANSWER THE FOLLOWING QUESTIONS BY checking (  ) THE
RELEVANT BLOCK OR WRITING DOWN YOUR ANSWER IN THE SPACE
PROVIDED.
Example of how to complete this questionnaire?
Your Gender?
If you are female
 Male  Female
Section-A: Background information
This section of the questionnaire refers to background or biographical information.
Although we are aware of the sensitivity of the questions in this section, the
information will allow us to compare groups of respondents. Once again, we assure
you that your response will remain anonymous. Your co-operation is appreciated.
1.Gender: 1.Male 2.Female.
2. Age(in complete years): _________________
3. Nationality: __________________
4. How would you describe your economic status ?
1. Poor 2.Below average 3.Average 4. Above average 5.Affluent
5. Your highest educational qualification?
1. 10th 2. 10+2 3. Post-Matric Diploma or Certificate.
4. Bachelor's degree 5. Post-Graduate Degree
6. How would you describe the area in which you are residing?
1. Urban 2.Rural
7. Size of your household, i.e. the number of people, including yourself, who live in
your house or dwelling for at least three months of the year.
a) Live alone b) 2 c. 3 d) 4 e) 5 or 6 f) more than 6

3. Section-B
This section of the questionnaire explores your habits and preferences towards
Nezone Marie Biscuit.
1. Are you aware of Nezone Marie Gold Biscuits:  Yes  No.
The following questions only pertain to people who have selected Yes option of the
above question.
2. Do you buy Nezone Marie biscuit:  Yes  No.
3. Why do you by Nezone Marie biscuit
 Quality  less price  Quantity  Package
4. How many Nezone Marie biscuit packets do you buy in a week?
1 3 5 7 10
5. What do you think about the price of the Nezone Marie biscuit?
Reasonable Costly cheap
6. Are you interested to buy Nezone Marie biscuit with current price?
Yes  No
Please check one boxes on scale from Q7 to Q8, where left most indicates very
high, and box on extreme right indicate very low. (You can select more than one
and rate it accordingly)
7. Rate which factor attracts you to buy Nezone Marie biscuit?
1. Quality 2. Price 3. Packaging 4. Flavour
5.Availability .
8. Rate which factors influence you to choose Nezone Marie biscuit?
1. Advertisement 2. Attractive Packaging 3. Brand Image
4. Free gift 5. Price 6. Quality 7.Quantity
9.You buy Nezone Marie biscuit

4. Daily Weekly Fortnightly Monthly
Occasionally.
10. Are you satisfied with the taste of the Nezone Marie biscuit
1. Highly satisfied 2.Satisfied 3.Average 4.Dissatisfied
5.Highly Dissatisfied
11.Are you satisfied with the Price of the Nezone Marie biscuit
1. Highly satisfied 2.Satisfied 3.Average 4.Dissatisfied
5.Highly Dissatisfied
12. Are you satisfied with the Quality of the Nezone Marie biscuit
1. Highly satisfied 2.Satisfied 3.Average 4.Dissatisfied
5.Highly Dissatisfied
13. Are you satisfied with the Packaging of the Nezone Marie biscuit
1. Highly satisfied 2.Satisfied 3.Average 4.Dissatisfied
5.Highly Dissatisfied
14. Are you satisfied with the Brand Image of the Nezone Marie biscuit
1. Highly satisfied 2.Satisfied 3.Average 4.Dissatisfied
5.Highly Dissatisfied
15. Are you satisfied with the features of the Nezone Marie biscuit with respect to
others?
1. Highly satisfied 2.Satisfied 3.Average 4.Dissatisfied
5.Highly Dissatisfied
16. Nezone Marie biscuit ARE EASILY AVAILABLE: 1. Yes 2. No
Thank you for your co-operation in completing this questionnaire.