1. We can Take Your Business to a New Level !! /

2. Digital Marketing Strategy - August 2008 Application Quality Management (APQM) Campaign

9. Digital Marketing: Our Strategic Approach E-STRATEGY

12. Tactics: Sales Funnel Approach The awareness face of the communication strategy will be the entrance to the strategy. Subsequent faces will support the strategy and will be the moments when we will have a more tangible interaction with the target audience. In the following slide, we will describe objectives and tactics for each phase. Awareness Consideration Purchase Use / Recommend

13. Tactics Sales Funnel Approach Objective Tactic To get users to know that HP has tool for Quality Management. To get potential users to get a closer look at the characteristics of the tool To get users to purchase the tool To get users to share their case studies with other potential users. Online Advertising E-mail blast Search Demo Contest Viral E-mail confirming friends have participated and discount coupon towards purchase. Email Case Study Form Awareness Consideration Purchase Use / Recommend

15. Cable, internet, mobile and print are their main traditional media

16. In TV , News are the # 1 program preference. Documentaries (health and nature) and International series are more affine with them MORE THAN 40% OF PENETRATION PROGRAMMING PREFERENCES AFFINITY vs. TOTAL POPULATION 40% -20% PENETRATION

17. And to take a buying decision  Direct Mail and Internet are a trustful source IMPORTANCE BUYING DECISIONS AFFINITY vs. TOTAL POPULATION SEL A 25 -64 UPSCALE TARGET

18. Cultural channels are the ones with higher affinity to Upscale target

19. Internet activities preferences

20. Online Strategy Structure APPLICATION QUALITY MANAGEMENT (APQM) CAMPAIGN ONLINE ADVERTISING STRUCTURE DISPLAY ADVERTISING AFFILIATE MARKETING LOCAL NEWS PAPERS LOCAL SITES LOCAL BLOGS & VERTICAL SITES REGIONAL PORTALS & VERTICAL SITES E-MAIL BLAST / E-ADVERTORIALS SEARCH ENGINE MARKETING

21. Online Strategy Structure APPLICATION QUALITY MANAGEMENT (APQM) CAMPAIGN ONLINE ADVERTISING STRUCTURE AFFILIATE MARKETING LOCAL NEWS PAPERS LOCAL SITES LOCAL BLOGS & VERTICAL SITES REGIONAL PORTALS & VERTICAL SITES E-MAIL BLAST / E-ADVERTORIALS SEARCH ENGINE MARKETING DISPLAY ADVERTISING

33. Region Sites Recommendation For the pan regional support our recommendation is to implemented the top 3 web properties for internet users in Latin America.

34. La mejor oferta de contenidos Region Sites Recommendation

35. La puerta de entrada a Internet Fuente: Crazylabs 2007 Region Sites Recommendation Gender - Male: 60% - Female: 40% - 13 a 18: 16% - 19 a 24: 20% - 25 a 34: 27% - 35 a 44: 21% - 45 a 64: 16% - ABC+: 54% - C: 20% - D+: 15% - D/E: 11%

36. Fuente: comScore Media Metrix (Mayo 2008) Información confidencial - Propiedad de Yahoo! Region Sites Recommendation Hotmail – CPM buying Formats Examples

37. Fuente: comScore Media Metrix (Mayo 2008) Información confidencial - Propiedad de Yahoo! Region Sites Recommendation Hotmail – CPM buying Formats Examples

38. Fuente: comScore Media Metrix (Mayo 2008) Información confidencial - Propiedad de Yahoo! Region Sites Recommendation

39. Yahoo local users (Monthly) Users Latin America (monthly) Total de usuarios únicos: 38 millones Total de page views: 3.3 billones Alcance: 61% Fuentes: comScore Media Metrix (Mayo 2008); datos internos de Yahoo! (Mayo 2008) Información confidencial - Propiedad de Yahoo! k= miles; m= millones; b= billones Region Sites Recommendation País Usuarios Únicos Page Views Alcance Argentina 5.1m 576m 60% Brasil 10.5m 750m 53% Chile 2.7m 119m 52% Colombia 1.9m 132m 57% México 6.4m 484m 54% Perú 2.7m 460m 44% Puerto Rico 546k 69m 64% Venezuela 894k 51m 56%

40. Fuente: comScore Media Metrix (Mayo 2008) Información confidencial - Propiedad de Yahoo! Region Sites Recommendation Yahoo News – CPM buying Formats Examples Yahoo Finanzas – CPM buying

41. Fuente: comScore Media Metrix (Mayo 2008) Información confidencial - Propiedad de Yahoo! Region Sites Recommendation Formats Examples To see animation please press click in screen shot . Home Event – Sponsorship for a day Estimate impression in a Home Event Chile: 817,496 Colombia: 1,215,525

42. Online Strategy Structure APPLICATION QUALITY MANAGEMENT (APQM) CAMPAIGN ONLINE ADVERTISING STRUCTURE DISPLAY ADVERTISING LOCAL NEWS PAPERS LOCAL SITES LOCAL BLOGS & VERTICAL SITES REGIONAL PORTALS & VERTICAL SITES E-MAIL BLAST / E-ADVERTORIALS SEARCH ENGINE MARKETING AFFILIATE MARKETING

46. Online Strategy Structure APPLICATION QUALITY MANAGEMENT (APQM) CAMPAIGN ONLINE ADVERTISING STRUCTURE DISPLAY ADVERTISING AFFILIATE MARKETING LOCAL NEWS PAPERS LOCAL SITES LOCAL BLOGS & VERTICAL SITES REGIONAL PORTALS & VERTICAL SITES SEARCH ENGINE MARKETING E-MAIL BLAST / E-ADVERTORIALS

47. E-MAIL BLAST / E-ADVERTORIALS

48. E-MAIL BLAST / E-ADVERTORIALS

49. Online Strategy Structure APPLICATION QUALITY MANAGEMENT (APQM) CAMPAIGN ONLINE ADVERTISING STRUCTURE DISPLAY ADVERTISING AFFILIATE MARKETING LOCAL NEWS PAPERS LOCAL SITES LOCAL BLOGS & VERTICAL SITES REGIONAL PORTALS & VERTICAL SITES E-MAIL BLAST / E-ADVERTORIALS SEARCH ENGINE MARKETING

53. Search Engine Marketing - Adwords

54. Search Engine Marketing – Contextual Networks Contents Network

55. Tactics Sales Funnel Approach Objective Tactic To get users to know that HP has tool for Quality Management. To get potential users to get a closer look at the characteristics of the tool To get users to purchase the tool To get users to share their case studies with other potential users. Online Advertising E-mail blast Search Demo Contest Viral E-mail confirming friends have participated and discount coupon towards purchase. Email Case Study Form Awareness Consideration Purchase Use / Recommend

57. Tactics Sales Funnel Approach Objective Tactic To get users to know that HP has tool for Quality Management. To get potential users to get a closer look at the characteristics of the tool To get users to purchase the tool To get users to share their case studies with other potential users. Online Advertising E-mail blast Search Demo Contest Viral E-mail confirming friends have participated and discount coupon towards purchase. Email Case Study Form Awareness Consideration Purchase Use / Recommend

59. Tactics Sales Funnel Approach Objective Tactic To get users to know that HP has tool for Quality Management. To get potential users to get a closer look at the characteristics of the tool To get users to purchase the tool To get users to share their case studies with other potential users. Online Advertising E-mail blast Search Demo Contest Viral E-mail confirming friends have participated and discount coupon towards purchase. Email Case Study Form Awareness Consideration Purchase Use / Recommend

62. Thank You!!