This presentation highlights social media trends in Australia in 2011. visit: www.b2bwhiteboard.com

1. Australia Social Media Trends 2011

2. 2011 Australian Social Media Data
Source: Burson-Marsteller Asia-Pacific Social Media #Infographics H1 2011 August 2011

3. Australian Trends
• Mobile internet 50% penetration amongst online Australians in 2010
• 35 % penetration of smartphones among online Australians
• 8% of online Australians use tablet
• [ end 2011 forecast 24% +]
• 71% accessing audio or video content online in 2010 and 35% on a weekly basis
• 3 in 4 online Australians tap consumer opinion about brands, products and organisations, found in social
media
• 63% have Facebook profile
• 46% have clicked the Facebook ‘Like’ button for a brand, product, org.
• 43% share their opinions about brands and products via social media
• 53% engaged with a brand or company on a social networking site
• 36% engaged with government or politicians on a social networking site
Source: Nielsen State of the online market: evolution or revolution? March 2011

4. Australian Facebook Demographics
Source: socialbakers.com

5. Male / Female user ratio

6. Facebook users and demography

7. Facebook places in Australia

8. Australian general information

9. You are welcome to contact Nigel Bairstow at B2B
Whiteboard, your source of B2B Asia / Pacific
marketing advice
http://www.linkedin.com/pub/nigel-bairstow/6/41b/726
http://twitter.com/#!/b2bwhiteboard
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