Market Access Managers who work closely with key opinion leaders (KOLs) and influencers (physicians, patients, non-profit, advocacy groups, etc...) can benefit from social media.
A 10-minute presentation that I delivered on June 16 2009 for The Canadian Institute.
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Creating Synergies in Marketing and Market Through Innovative Use of Social Networks; June 16 2009 The Canadian Institute
1. Creating Synergies in Marketing and Market Access Through Innovative Use of Social Networks Natalie Bourré Marketing 4 Health Inc. www.pharmaceutical-marketing-coach.com Drug Pricing and Reimbursement in Canada June 16 2009
4. Health 2.0 ; Social networks for healthcare A natural conversation about healthcare within a group of trusted individual stakeholders
5. Just to name a few …. For ongoing list, go to: http://www.doseofdigital.com/healthcare-social-media-wiki/ and http://health20.org/wiki/Health_2.0_Companies
6. Looking for Health Information is the 4 th Most Popular Internet Information Activity in Canada Zamaria, Charles and Fred Fletcher. Canada Online! The Internet, media and emerging technologies: Uses, attitudes, trends and international comparisons 2007. Toronto: Canadian Internet Project, 2008.
7. We Trust a ‘ Person Like Me’ and Doctors Almost Equally Ref.: 2008 Edelman Trust Barometer, http://www.edelman.com/news/showone.asp?id=175
16. Natalie Bourré Marketing 4 Health Inc. www.pharmaceutical-marketing-coach.com Contact me on LinkedIn, Twitter (@pharmacoach), and FaceBook. Join the ‘ Pharmaceutical Marketing Coach’ Group on FaceBook, LinkedIn and Ning.