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Responses of Pharma   to a changing climate … with a focus on the Canadian market Nat Bourre Marketing 4 Health Inc. www.pharmaceutical-marketing-coach.com York University, Schulich School of Business, February 25 2009
Snapshot of today’s pharma industry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A peak at pharma in 5 years
The market will continue to grow * Ref.: The Chronicle of Healthcare Marketing, ‘The next five years in Pharma’.  December 31 2008. * Between now an 2012
Mergers and Acquisitions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Co-promotions Ref.:  Nat Bourre.  http:www.pharmaceutical-marketing-coach.com
Enter generic market ,[object Object]
Outsourcing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Promotions ,[object Object],[object Object],[object Object],[object Object]
Stakeholder Rx influence ,[object Object],[object Object],[object Object]
Specialty Products Ref.:  Evaluate Pharma.  World Preview 2012.  June 2008.
Globalization ,[object Object],[object Object],[object Object],Ref.:  Michael Steiner et al.  The Continuing Evolution of the Pharmaceutical Industry:  Career Challenges and Opportunities.  December 2007.
The future of pharma is bright ,[object Object],[object Object]
Opportunities in pharma? ,[object Object]
Expertise to build a pharma career ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Highly-valued skill sets ,[object Object],[object Object],[object Object],Ref.:  Michael Steiner et al.  The Continuing Evolution of the Pharmaceutical Industry:  Career Challenges and Opportunities.  December 2007.
Highly-valued skill sets ,[object Object],[object Object],[object Object],[object Object],Ref.:  Michael Steiner et al.  The Continuing Evolution of the Pharmaceutical Industry:  Career Challenges and Opportunities.  December 2007.
Nat Bourre Marketing 4 Health Inc. www.pharmaceutical-marketing-coach.com Contact me on LinkedIn, Twitter (@pharmacoach), and FaceBook. Become a fan of  ‘ Pharmaceutical Marketing Coach’ On FaceBook.

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Responses Of Pharma To Changing Climate

  • 1. Responses of Pharma to a changing climate … with a focus on the Canadian market Nat Bourre Marketing 4 Health Inc. www.pharmaceutical-marketing-coach.com York University, Schulich School of Business, February 25 2009
  • 2.
  • 3. A peak at pharma in 5 years
  • 4. The market will continue to grow * Ref.: The Chronicle of Healthcare Marketing, ‘The next five years in Pharma’. December 31 2008. * Between now an 2012
  • 5.
  • 6. Co-promotions Ref.: Nat Bourre. http:www.pharmaceutical-marketing-coach.com
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Specialty Products Ref.: Evaluate Pharma. World Preview 2012. June 2008.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. Nat Bourre Marketing 4 Health Inc. www.pharmaceutical-marketing-coach.com Contact me on LinkedIn, Twitter (@pharmacoach), and FaceBook. Become a fan of ‘ Pharmaceutical Marketing Coach’ On FaceBook.