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IA

to the
rescue
& other tales from
the UX trenches
- Nicole Capuana

Creative Commons License: Some rights reserved by JD Hancock
Once upon a time…

Creative Commons License: Some rights reserved by Alyssa L. Miller
In the land of UX
Creative Commons License: Some rights reserved by mollystevens
High demand + $$$

Creative Commons License: Some rights reserved by ~Brenda-Starr~
Build your key

Creative Commons License: Some rights reserved by stevendepolo
UX is a practice

Creative Commons License: Some rights reserved Proxy Indian
We are the bridge

Creative Commons License: Some rights reserved ~MVI~ (warped)
Solving business
problems

Creative Commons License: Some rights reserved by jurvetson
Using the right
tool for the job

Creative Commons License: Some rights reserved 1lenore
A picture is
worth $1M
Removing 2 fields
saves $120,000
Having a
conversation
saves 8 hours of
development
Just jump into
usability testing
Discovery session
uncovers no
product
Even kids can do
UX
Now is the time
In the land of UX
High demand & good money
Build your key
UX is a practice
We are the bridge
Solving business problems
Using the right tool for the job
Creative Commons License: Some rights reserved kaybee07
Thank you
You can find me at

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IA to the rescue & other tales from the UX trenches - World Usability Day Cleveland