Social Media can be confusing, and when you don't know how to start your a plan - you need to act upon it and start building your network in 8 easy steps.
This presentation helps offer guidance and offers insight that you need to build your social media program.
26. Phase IV: Establish a Triggered Actions Workflow All social media posts should trigger a series of actions: Post to all major video sites Optimize title, tags and descriptions for Universal Search Post to Facebook, MySpace, & Flickr profiles Alerts friends and fans with a status update & appropriate bulletin Tweet about it Alert bloggers through blog outreach Email blast to your house list Add to email signatures PRWeb RSS feed release Post to your blog and website Measure plays, posts, traffic, leads, etc…
27. Phase V: Create A Content Schedule Social Workflow Process Create a document that holds all of your social channel messaging in one content stream Collaborative environment for production, modification, legal compliance and approval Ability to schedule content for distribution Process can also be automated using this system in a permission-based online environment
40. Phase VII: Communicate & Measure There is a NEED to understand what people are saying about your brand: Blogs Twitter Facebook MySpace YouTube Other social networks Forums Other video sites Images sites Comments (Blogs) Replies (Forums) Blog Outreach posts Analytics Integration (Google, Omniture, Eloqua, etc) Social Monitoring (Radian6) Integration Bitly Integration (Link Shortners) 12