Unit 30 - Student guide

OCR –
Level 3 Cambridge Introductory Diploma in
Media
Unit 30:
UK Media Publishing
St. Andrew’s Catholic School –
Unit 30 Overview

Contents
Unit 30:
UK Media Publishing
Unit 30– LO1 …………………………. Slide 4 – 53
Unit 30– LO2 …………………………. Slide 54 – 96
Unit 30– LO3 …………………………. Slide 97 – 130
Unit 30– LO4 …………………………. Slide 131 – 132
Unit 30– LO5 …………………………. Slide 133 – 134
Unit 30 Exemplar Work - Slide 135
IMPORTANT!
This Unit links in very well with Unit 13 and 14.

Unit 30 Deadlines
YOU MUST ensure that in order to achieve a MERIT or DISTINCTION you stick to these
deadlines and know exactly what is expected of you for this Unit and other Units.

YOU MUST research a media publishing company associated to the Music Magazine of
your choice – the work completed for Unit 01 – LO 1 and Unit 13 – LO 1 SHOULD link
into this.
IMPORTANT!
Make sure you include this
LO Header for this LO and
EACH LO you produce for
this Unit

Make sure you produce a Contents Slide that provides the Examiner with a clear
indication of WHERE the work completed is accessible from for EACH LO, especially if you
are presenting Unit 30 in x1 PowerPoint/File.
YOU SHOULD aim to produce a slide per. Task (See Previous Slide)
IMPORTANT!
Make sure you do this at the END
of producing the work and once it
has been internally verified.
SLIDE NUMBER: TITLE:
4 - Section One - Magazine
5 - Contacting Q magazine
6 - Bauer Media Group Publisher
7 - Q Magazine
8 - Key People at Q Magazine
9 - 10 - Production Process
11 - Demographics of Q Readers – Socio-Economic Needs Target Audience
12 - Readership and Circulation
13 - Brand Extensions
14 - Readership Online
15 - Advertising to Consumers: TV Advert Example
16 - 17 - Advertising to Consumers: Print Example
18 - Advertising Pricing
19 - National Express Partnership with Q
20 - 21 - Codes and Conventions, Denotations and Connotations of Q Front Cover
22 - 23 - Denotation and Connotation of a Double Page Spread
24 - Section Two: Newspaper
25 - Free sheet and Red top tabloid
26 - Broadsheet
27 - 28 - Codes and Conventions Denotation and Connotation of Newspaper
29 - 30 - Denotation and Connotation of Newspaper Double Page Spread
31 - Morrison’s partnership with The Sun
32 - 34 - Advertised products
35 - Demographics of The Sun
36 - Media Platform Promotion
37 - Advertising to Consumers: TV Advert Example
38 - Advertising Pricing
39 - 42 - The Sun Website Analysis
43 Conclusion

The following slides will contain examples of WHAT you need to complete for
this particular LO in terms of research and analysis.
P1 = Music Magazine Publisher research
P2 = Newspaper Genre analysis and research
A summary of EACH of the points will be outlined over the next 4 slides for what
you need to investigate

Magazine within the
under the ownership
of that Publisher.
Products (x3) that they
publish
Target Audience –
Katz, Maslow, Hartley,
Socio-economic needs,
Psychographics,
Spending Power
WHAT form of
promotion is used to
promote the
magazine?
HOW?
WHAT products are
promoted within the
magazine?

HOW is the magazine
distributed?
WHAT retail outlets is
the magazine available
in?

Newspaper of your
choice – ‘Red Top
Tabloids’ tend to be
the best to analyse
due to their
sensationalism/Use
of Puns etc.
TV, Print, Youtube
Channel for example.
YOU SHOULD investigate a
variety of sub-genres
associated to the
Newspaper Genre.
See Slide ….- …..

WHAT type of
stories/features are
covered in a typical issue
of your chosen
newspaper?
WHY?
News Values (Galtung &
Ruge)
See ‘Public Drive’ for an
overview of the different
types of News Values and
the exemplar slides for
Unit 30 – LO 1.Target Audience –
Katz, Maslow, Hartley, Socio-economic needs,
Psychographics, Spending Power

Analysis & Research
• COMPLETE ALL the tasks in the recommended order over the next few slides.
• A number of these tasks SHOULD have already been completed as part of the Planning
process for Unit 13, 01 and/or 14 – LOOK!
• Tasks such as ……– The word documents are accessible in the ‘Public Drive’

Before I carried out my initial research of Q magazine I decided that I would try to directly contact
someone who worked for the magazine, the purpose of this was to obtain any useful material that will
aid with my developing investigation. However after sending the email I have not received any
response. I decided that as I have not obtained information directly from Q magazine that I would
search for a press pack online, this result was more successful.
Within the press pack that is sourced from the Q advertising website there is lots of useful information
that I will be able to reference to support my further research.
Contacting Q magazine:
Relationship with the Magazine and Consumers

Products:
Today the Bauer Media Group currently offers
over 500 magazines in 15 countries, as well as
online, TV and radio stations. Popular magazine
names include, Heat, Yours, Empire and many
more specialist magazines. Additionally the
Bauer Media Group have a selection of other
music magazines other the Q, these include
popular names Kerrang! and Mojo. Source:
http://magazines.bauermediaadvertising.com/magazines
Bauer Media Group Publisher
About:
The Bauer Media Group is one of the largest
publishing companies in the UK. Originally it
started on the 2nd January 1875 when
lithographer Ludolph Bauer established a
printing house for business cards, this was based
in Hamburg, Germany. Source:
https://www.bauermedia.com/en/historie/
Ideology:
“Bauer Media Group is in a unique position to be able to deliver ground-
breaking consumer insight to media professional, having more market
leading brands across a wider breadth of market than any other media
owner.”- Bauer Media Group, 2014
This connotes to their consumers that they have a high
expectation of standards for their publications in order to
remain a successful company. They accentuate this with the
acknowledgement that they have the highest number of
market leading brands within their industry.
Source: https://www.bauermedia.co.uk/research
The connotations of ‘We think
popular’ demonstrates to
their audience that they know
what the most common and
popular trends are that are
being desired by the readers.

Date of first publication:
Q Magazine was started in October 1986; originally
it was going to be named ‘Cue’ with the sub-title of
‘The modern guide to music and more’. However
the magazines title made it mistaken for being a
Snooker magazine so was quickly changed to the
simple ‘Q’. Q Magazine is released on a monthly
basis and provides readers with the latest insight
into the indie genre of music.
Source: http://magazines.bauermediaadvertising.com/magazines/detail/Q
Associated Products:
Q Magazine now has an established website that is
constantly being updated with the latest
information about new music; additionally Q Radio
was launched in 2008 when Bauer Media Group
took over. Shows and presenters included
Drivetime with Danielle Perry and Q the 80’s with
Matthew Rudd. Unfortunately the station was
closed mid-2013 when Bauer Media made the
choice of changing the radio station to launch
Kisstory. Source:
http://magazines.bauermediaadvertising.com/magazines/detail/Q
http://www.qthemusic.com/
Publisher:
Q Magazine was first published by EMAP media
group. In 2008 EMAP sold their consumer
magazine titles to the Bauer Media Group. The two
launch editors of Q magazine are Mark Ellen and
David Hepworth, they had the idea of creating a
magazine that had high standards of photography
and reached out to a large target audience. Source:
http://www.qthemusic.com/
http://www.emap.com/http://www.bauermedia.co.uk/press/news/article/phi
l-alexander-now-editor-in-chief-of-q-magazine

Q Magazines Form
30.6 x 22.2 x
1.2 cm
Print and Digital:
Q magazine publish their magazine both through print and online media.
This means that their content is easier to access because of the variety
of ways it can be consumed. On their website they strongly advertise
their subscription service that offers readers a years worth of
subscription for a fraction of the retail price, both print and media
versions are available in this deal. By offering a discounted subscription
service to readers this guarantees a set number of magazines to be
released each month. This means that if the magazine does not sell well
for one month Q magazine will still be making some money from their
subscription readers who have already paid in advance.
Dimensions/Size of Q Magazine:
Through researching on the Q Magazine official website (www.qthemusic.com), I have
found that the dimensions of the print version of the magazine is approximately 30.6
x 22.2 x 1.2 cm. This is around the average size for a music magazine. For the digital
versions of the magazine this depends on the device that is being used to view the
content.
Style of Q Magazine:
Q magazine has a consistent style through the different fonts, page layouts and images
that they use. By keeping this consistency of the house style it generates association to
the magazine. When repeating features such as font and colours schemes, eventually
the reader will internalise these and feel that these are only specific features of the
magazine and cannot be found anywhere else. Q magazine typically uses the colours
red, blue, white and black to demonstrate this consistency.

Key People at Q Magazine:
Source: http://magazines.bauermediaadvertising.com/news/detail/phil-
alexander-now-editor-in-chief-of-q-magazine
Editor-in-Chief
Phil Alexander
Senior Editor
Matt Mason
Editor
Andrew Harrison
Associate Editor
(Digital)
Paul Stokes
Associate Editor
(Production)
Simon McEwan
Executive Content
Director
Jane Johnson
Brand Director
Rob Walsh
Senior Music
Content Team
Matt Phil
Music Manager
Martin Bojtos
Live Music and
Media Planner
Joel Hopkins
Publisher
David Bostock
Through research I have been
able to find the key people that
are employed at Q Magazine.
The two highest people at a
magazine company are the
Editor-in-Chief and the
Publisher. They make all the
important decisions for the
magazine.

Production Process:
DATE OF PUBLICATION:
The most important aspect of a magazine is when it is going to be published. Q Magazine is
a monthly magazine, that it published around the end of each month, with the latest
information of popular and new music.
MANAGING THE SCHEDULE:
After the initial release date for the magazine is set a schedule is created. This is so
that if anything is changed from the original content there will be an alternative and
the magazine will be released on time.
EDITORIAL AND BUDGETARY DECISION:
This next step is where the team comes together and decides the content
that is going to be published in the magazine, this can include inviting special
guests, photographs and even advertisements.
CONTENT ACQUISITION:
Within this stage the person who is going to create the content is
decided, this means that they have to choose between in-house
writers or external writers to write about certain topics. Additionally
illustrations are also being created whilst this is being decided.
Source: http://hosbeg.com/the-magazine-production-process/ http://3.bp.blogspot.com/-
w6gKMoKbO5A/UQu3McmsZBI/AAAAAAAAAmI/FR7-rGfvJ4A/s1600/contents+of+q+contents+page.tiff

Production Process Continued:
PAGE LAYOUT:
There are a team specifically just for sorting out the layout of the magazine to see
if all the content flows well and there is adequate space for advertisements. Once
this is checked the advertisements are inserted next to the content.
PROOFREADING:
The first hard copy of the magazine will be printed out in this stage, the
editorial department will look over the final piece and check again for
any mistakes, if any are found they will change it then print out an
updated new copy.
SUB-EDITING:
This stage focussed on the quality control of the magazine, details such as article facts,
spelling and grammar mistakes and page layout all have to be checked. This is important so
the magazine keeps up a good reputation and is high quality.
PUBLICATION AND DISTRIBUTION:
Once all the content is proofread by the team the whole
magazine is sent to print. When all of the magazines have
been printed they will be boxed up and sent to a
warehouse. Then there they will be sorted and sent to
smaller distributers to be sold to the public.
Source: http://hosbeg.com/the-magazine-production-process/,
http://www.newsstand.co.uk/i2388558/Zoom/Q-MAGAZINE_DEC-13.jpg

Demographics of Q Readers – Socio-Economic Needs
Target Audience
Source: http://ncrafts.files.wordpress.com/2013/05/socio-economic-needs.png
With reference to Hartley’s
7 Subjectivities this chart
illustrates that the
percentage demographic of
readers are male aged 15-
24 years old, the calculated
median age is 32 years old.
- Age
- Gender
- Class
- Ethnicity
- Self-image
- Nation
- Family
The target audience and readership of Q Magazine
according to the socio-economic need chart has a high
70% of readers that are in the boundary A, B and C1. This
means that they have a high disposable income and are
more likely to lead opinions within a group, known as an
Explorer, in accordance with Maslow’s Hierarchy of
Needs. Statistically Q Magazine has the second highest
ABC1 out of the whole men’s magazine market from
2012-2013. Source:http://www.bauermedia.co.uk/uploads/QMediaPack-
Feb2013.pdf
The high proportion of male readers is due
to the fact that articles within the
magazine largely feature male dominated
bands and singers.

Circulation: 48,353 (Jan- Jun ‘14)
Readership: 339,000 (Jan- Dec ‘13)
Statistics from February 2013
Unique Users 329,888
Page Impressions 569,659
Newsletter Subscribers 15,886
Readership and Circulation
Through my research I have found the statistics
for Q Magazine’s circulation and readership. The
magazine is released on a monthly basis. In
comparison to the most recent statistics and
statistics from June 2014 there is evidence that
the circulation rate has declined by nearly half in
three years.
Year (Jan-Jun) Circulation Statistics
2011 80,418
2012 64,596
2013 58,980
2014 48,3530
20,000
40,000
60,000
80,000
100,000
2011 2012 2013 2014
Circulation Statistics
Although there is evidence of a sharp
decrease in circulation numbers, Q magazine
has noticed a growth in users accessing
content online through their website
‘qthemusic.com’ with around 329,888 unique
users. Additionally Q has access to brand
extensions such as the Q app for iPad users.
Source: http://www.pressgazette.co.uk/customer-publishing
Source: http://www.bauermedia.co.uk/uploads/QMediaPack-Feb2013.pdf

Brand Extensions:
Relationship Between the Magazine and Audience
Q For iPad:
Mid 2012 Q released an iPad edition of their magazine, this engaged
all tablet readers with full magazine content, behind-the-scenes
footage as well as video and audio clips. The Q iPad edition was built
on publishing company Bauer Media’s exclusive tablet technology,
which enables advertisers to contribute as well. The first issue to be
released on the Q iPad application was the October 2012 issue that
featured Muse, the subscription service that has become available
on the tablet has a starting price of £2.99 for basic content.
The Q Awards:
Started in 1990 the Q awards is an annual UK music event
that showcases the biggest icons in music. Guest musicians
include, The Rolling Stones, Sir Paul McCartney, Oasis,
Radiohead, Adele, Pink Floyd and many more.
Richer Unsigned:
Richer unsigned was set up in 2014 in association with Q Magazine, it is a non-profit organisation
that promotes unknown artists through their website. Every month a competition is help where
bands and artists can upload an original track, then people vote on their favourite track, at the end
of the month the winner is announced and they win experiences playing in front of hundreds of
people and time in a professional studio.

Readership Online
There is evidence of cross media convergence through
several social media outlets. These all enable the
opportunity for readers to become a ‘prosumer’ by
voicing their opinions and queries directly to the Q
Magazine team. Additionally Q Magazine uses social
media to attract readers to different elements of the Q
brand. Through research I have found that Q Magazine
has an active YouTube, Twitter and Facebook page.
Social Media Statistics from September 2014
YouTube Subscribers
Source: http://www.youtube.com/user/Q4music
3,472
Facebook Fans
Source: https://www.facebook.com/QMagazine
80,067
Twitter Followers
Source: https://twitter.com/QMagazine
101,00
On the Q Magazine’s YouTube page
is ‘Featured Channels’, this
illustrates that Bauer Media, (the
magazine’s publishing company) is
using social media to promote
other products they distribute this
is an example of synergy.

Advertising to Consumers: TV Advert Example
http://www.youtube.com/watc
h?v=78UVEVzPeX4
Through my research I have found on YouTube a Q Magazine television advert, this is an example
of an E-media platform. Firstly the bold red Q logo flashes on screen against a white
background, this grabs the viewers attention with a woman's non-diegetic voice over of “put the
all new Q magazine on shuffle”. Immediately after, the content of the magazine is revealed with
appropriate sound effects and lettering, this creates a positive visual and audio aesthetic. The
advertisement displays a diverse cultural range of content from the magazine, including music,
politics and films, this ensures the captivation of a wide target audience. After the content of the
magazine is visually displayed one after the other, this then switches to a shot of the front cover
of the magazine with a voice over saying “Q a different take on music”. This connotes that they
are intentionally trying to add diversity and increase readership.
There are 170 views (as of
September 2014) on the YouTube
video, this is surprising a small
amount compared to the
popularity of the magazine.
However, the channel that
posted the video is not an official
Q magazine account.
The timing of the video is 30
seconds long, this is the
standard timing of a television
advert.
The suggested videos on
the right hand side of the
page attract a larger
audience because of
content from AC/DC

Advertising to Consumers: Print Example
March 2009 Issue No. 272
I have taken this photograph of a half a page
spread featuring a Rizla advertisement, this is one
example of print media advertising.
The verbal codes of this advert are simple yet
effective, in the centre of the image is a Rizla
package with ‘SUITED +’. The bold yellow lettering
draws the eye towards the advert because of the
contrasting colours between the writing and the
navy blue background.
Other verbal codes include smaller bold white
writing in the top and bottom right corners, these
display the website of the brand and also the brand
name again in yellow and a slogan of, “Its what you
make of it”. This slogan is directed at the reader and
is personal to their own opinion of what it actually
means.
Continually one of the main highlighting visual codes
within this advertisement are the bright red
wellington boots. This is evidence of symbolism as
wellington boots are typically associated with music
festivals, the readership of the magazine are the
target audience for music festivals are likely to relate
to this and are drawn to the product.
One technical code within this advertisement is
the shot type, this image was taken at eye level
so the reader can directly see the product.
However the two subject images were taken
separately and then resized later in the editing
process. Additionally in the editing stage the
Rizla package has been made to look like it is
leaning between the pair of boots.

Advertising to Consumers: Print Example
October 2014 Issue No. 339
By including all three of the these album
advertisement on one page shows that they are up to
date with a variety of music throughout several
different genres.
I have taken a picture of this set of advertisements in Q magazine,
it was featured near the beginning of the magazine. The three
advertisements all are album release based, and feature different
artists.
First Advertisement: Tweedy Album Release
The visual codes within this advertisement show an image of the
artists, the most eye-catching feature is the textured background
because of the slight variation in colour. The technical code of this
image in relation to the shot type is a close up. This gives them a
dramatic feel as one of them looks into the lens and another looks
away. On the right hand side of the advertisement is an image of
the album cover, this reminds the reader what the cover looks like
and serves as a ‘visual imperative’ (Galtung & Ruge).
Second Advertisement: Spoon Album Release
The main thing that stands out in this advertisement is the verbal
code, the album title ‘Spoon’ is in a large italic font in the centre of
the page. Underneath there is in a smaller font ‘They want my soul’
this grabs the readers attention as it is not a common saying.
Similar to the previous advert there is also the image of the album
cover that has comparable colours to the main background.
Third Advertisement: Simian Mobile Disco – Whorl
For this last advertisement the visual code is very dark, the main
colours are black, grey and orange. The contrast between the dark
black and the bright orange colours make the album cover be the
most prominent feature within the advert. Additionally there are
also verbal codes, these are all in white and state the title of the
album , release date and also the technical convergence through
the link to their official website.

Advertising Pricing
This is an example double page spread advertisement
from the October 2014 issue of Q magazine. The
placement of the advert was on the first double page of
the magazine before the contents page. An estimate of
how much this would cost is £19,136 because it is a
simple display advertisement but is within the front half
(FH) of the magazine.
Advertising within a magazine such as Q
can vary in price dependant on
whereabouts in the magazine the advert
is placed, how big it is and what type of
advertisement.
The rate of advertisement is a high figure
because of the large amount of
readership that the magazine has, this
correlates to the higher the readership
the more expensive advertising.
http://www.bauermedia.co.uk/upload
s/Q-MediaPack-2011.pdf

National Express Partnership with Q
Relationship with the Advertiser and the Publisher
In early 2013 Q magazine developed a partnership with National Express to help advertise during
the Reading and Leeds festival period in August. The intention of this campaign was to create a
connection with the magazine audience and encourage them to go to the music events throughout
the year, suggesting that the best method of travelling to these events is by National Express coach.
The concept launch of this partnership was
to give readers the chance to win an
‘Ultimate Rock ’n Roll Experience’ when
travelling to either Reading or Leeds on a
National Express coach. The Rock ‘n Roll
Experience included The Hives private gig
on-board the National Express coach and
the change to meet and talk to the band.
There were several ways that this partnership
competition was advertised to readers, Q Magazine
released two whole page spread advertorials that
aimed at encouraging readers to enter the
competition and then review their experience
afterwards.
Additionally there was lots of other cross media
convergence such as advertisements online,
newsletters and on all social media site outlets.

Codes and Conventions
Denotations and Connotations of Q Front Cover:
The denotation of the masthead on
the Front Cover is ‘Q’. The logo of the
magazine is a bright eye catching red
background against the contrasting
white ‘Q’ lettering. This red colouring
connotes that they are passionate
about what they publish. Additionally
the positioning of the masthead being
at the top right hand corner of the
page means it is easy to see in a
magazine shelf.
The font that has been used for the
‘Q’ is similar to that of the font type
‘Arial’ this is a common font used by
many making it easily recognisable,
this can further connote that the
magazine can be trusted as it is
familiar.
The denotation of the strapline is ‘The worlds greatest
music magazine” this has been placed above the
masthead. The connotation of this being at the top could
mean that is of high important to the magazine,
additionally this has been done so the text does not get
overshadowed by any other text on the front cover.
Within this list are secondary
stories that are featured in the
magazine, they have been
included on the front cover as
they still can gain ‘star appeal’
from the target audience with
the bold lettering and bright red
colour. These have been
positioned around the front
page image so they appear next
to or slightly behind, this is
because they are not associated
with the main story.
In the bottom left hand corner of the magazine is the barcode, price and date of the magazine. The retail price is £3.99, this demonstrates
that the socio-economic group that Q is targeted at is high, meaning they have more of a disposable income to spend on the magazine.

This has been positioned under the
magazine masthead, this is due to the
fact that people will look directly
underneath for what the content of
the magazine includes, a connotation
of this is that it has a higher
importance as it closer to the main
logo.
The denotation of the main headline is
the text ‘Oasis’, this is one of the
largest titles on the page, this
connotes its importance within the
magazine and that that information
must not be missed. The black
colouring of the letters makes it really
contrast with the white background
and the smaller red text surrounding
it, further making it stand out. To
support the main headline the
magazine have included a quote from
the story inside, the denotation of the
quote is ‘Noel: “There was a lot of
trauma…”, the connotation behind this
is to draw the reader to read through
the magazine and find the story.
This has to relate to the main
story of the magazine. The
image has been positioned in
the centre connoting that it is
the pivotal point of the
magazine with all other text
placed behind it. The technical
code that has been used is a
close up shot, this connotes
that the reader is going to get
up close and personal with the
person.
On this edition of the magazine is a
special edition promotion, because
of the front cover featuring a well
known band known as ‘star appeal’,
they have two magazines published
that are identical except for the
front cover, featuring a different
band member. This encourages fans
of the band to buy both versions of
the magazine, thus increasing sales.
Denotations and Connotations of Q Front Cover:

At the start of the
article a drop capital
has been used, this
is an effective way
of grabbing the
readers attention
towards the start of
the article. This is
the same colour as
the main body of
text.
This has been positioned below the main headline in smaller text, however it is
larger than the main body of text. The purpose of this is to ‘sell’ a feature of the
story to the reader. ‘Star appeal’ has been used as the band name ‘Motley Crue’
are in larger and different red font within the sentence to catch the eye.
The purpose of the
quote is to highlight the
most important or
entertaining aspects of
the interview to make
the reader interested,
these usually are
thought-provoking and
include quirkiness or
drama. For example
“What did we do with
the burritos after…”
This relates to Katz uses
and gratifications
theory, where the sole
purpose of the article is
to inform and educate.
The quote has been
placed at the top of the
page where there is a
clearer background so
the text can be seen
easier.
Denotations and Connotation of
a Double Page Spread
The authors and
photographers
name are
included
underneath the
stand first.
The technical codes for this image are the long shot that has been used, this gives
the image a very informal feel, the low key lighting also adds to this making the
people feel natural and not in a staged environment.

In Q magazine the questions are in a bolder font, this stands out on the page, whilst
the guest response is in non-bold. This makes the interview easier on the eye to read
and causes less confusion with who what the question is. The denotation of the
respondents names are in bold, and at first their full name is shown once, after this
only their initials are shown. Furthermore this connotes they want the reader to feel
at ease when reading and cause less confusion with names.
There are several
captions on and
around some of the
images of the double
page spread, this
includes quotes from
the article and why
they relate to also
naming the people
within the
photographs.
They have included images on these pages to make them more
visually appealing, they all relate to the article and also have
been captioned appropriately.
On the bottom
corners of each page
is a page number, it is
a basic font
throughout the whole
of the magazine.
Additionally there is
also a small Q logo
and the date of issue,
the Q logo is the only
thing that is red in
colour, this is a
reoccurring theme
throughout.
Denotations and Connotation of
a Double Page Spread

These are newspapers that are
distributed with no charge, they
make their revenue with large
amounts of advertising content.
They are typically found in urban
areas and are either handed out or
put on individual newspaper
stands for the whole day.
They first originated in the 1880’s
in Germany and were distributed
as twice weekly newspaper in the
town of Lübeck.
The major free sheet that has the
largest amount of readership is
Metro. It originated in 1995 as a
daily free sheet on public
transport in Stokholm, Sweden.
After this Metro slowly introduced
itself into the free sheet market of
many European countries,
including the UK. Currently Metro
has 13 editions and a combined
readership of 1.3 million just
within the UK. Source:
http://www.newspapers.co.uk/newspaper-
types-and-formats/
Free Sheet: Red Top Tabloid:
These newspapers are suitably
named after their distinguishing
bright red masthead. A tabloid
typically measures 11 X 17 inches
and is five columns across, this is
much narrower that a typical
broadsheet newspaper. Because
tabloids are smaller in size, the
content is also reduced to a
smaller length.
The writing style within these
papers are commonly known as
tabloid journalism, within this
there is particular emphasis to
crime stories, astrology, gossip
columns and sports stars.
Additionally there are elements of
sensationalism as not all
information that is given is
completely accurate. The price of
these newspapers are around the
baseline of 80p, this is due to the
fact of the large amounts of
advertising and promotional
material. Source:
http://www.newspapers.co.uk/newspaper-
types-and-formats/
Genre

Broadsheet:
These are paid for daily newspapers, they are distinguished by
their large page size. The content in the newspaper is seen as a
higher standard of journalism. The connotation of this is that
more intellectual people read this type of newspaper because
of the in depth analysis of stories and less sensationalist
content compared to free sheet and red top tabloid papers.
Compared to tabloid newspapers broadsheet include more
than one lead story on the front cover, this is due to more
space and less advertising. The top half of the newspaper,
above the fold has the most important headlines, whereas
below the fold the less important lead stories were published.
This is because when placed in a newsstand the top half of the
paper was the only thing that could be seen.
Broadsheet newspapers were first published in 1618 in the
Netherlands. They began to appear in the UK around the
1700’s after a tax was placed on newspapers based on how
many pages there was, therefore instead of more pages, they
were just increased in size.
The original purpose of the broadsheet was to publish
important public royal proclamations, acts and official notices.
Source: http://journalism.about.com/od/trends/a/tabloidsbroadsheets.htm

The denotation of the lead story is
‘Everybody was kung fuel fighting’,
the connotation of this with the
play on words is that the red top
tabloid is taking a humorous
approach to their stories. This is a
good way to relate to people and
also grabs the attention of people
because of the pun that has been
used.
The denotation of the masthead shows the logo of the ‘Daily Mirror’, the
colour of the bright red background can connote that it is of high
importance or that they are passionate about what they publish.
The denotation of this
advertisement is ‘Your ultimate
guide to cracking Easter eggs –
from just 99p’, the connotations
that are behind this are that they
are cheap and affordable for
everyone, because of the word
‘ultimate’ the readers assumes
that it will be the best guide. A
visual code on this advert is the
image of smiling children, parents
will be attracted to this as they
will see it as a useful guide to
entertaining their own children
throughout Easter.
Denotation and
Connotation of Newspaper
Friday March 30th 2012

Other articles that are inside the
newspaper are in a smaller font on
the cover. The colours that have been
used are brighter than the main story
this is because they have less space
but still can be interesting to the
audience. A small amount of
information has been included on the
story with just a simple sentence on
what it included. Additionally images
that are related to the story have are
used, however these are not as eye-
catching compared to the main image
and only feature peoples faces.
This has been placed behind the
text of the main headline, however
the text is wrapped around the
image, so the important features
such as the police officer can still
be seen. Another image has been
included below to really illustrate
the effect of the main headline.
One visual imperative of the
newspaper (Galtung and Ruge)
that attracts the reader to buy the
newspaper is the image of the
police officer, when the public see
this they automatically assume
something has gone wrong this can
also be related to semiotics, “signs
act as signifiers” (Ferdinand De
Saussure).
The purpose of this is so that the reader can establish the facts of
the story quickly and easily. This has been placed under the lead
story to encourage them to read on.
Friday March 30th 2012
Denotation and
Connotation of Newspaper

Denotation and Connotation of
Newspaper Double Page Spread
Thursday September 18th, 2014
These give snippets of the main parts of the article,
these tend to be short and are aimed at making the
reader interested in the story so they will be willing to
read on.
The denotation of the headline for the newspaper is ‘Irn Broon’, which has been used
as a pun to capture the readers attention. This could connote that the newspaper is
presenting the story in a humorous way to relate to readers. One visual code is that
the main headline has been placed in the centre of the page, this can connote its high
importance.
These are in the top
right hand corners of
the page, this is useful
as people turn the
pages by using the top
corners. Additionally
there is the Sun logo
next to the page
numbers.
Included in the article are
several pictorial statistics,
these create a visual
imperative (Galtung &
Ruge) on the page as well
as including useful
information that is highly
valued by readers. They
are useful to create an
easier outline of what is
in the article, in relation
to Katz, they are there to
‘inform and educate’ the
reader.
There is evidence of this
at the bottom of the
page, the denotation of
this is ‘Follow all the
drama with the Sun+’,
this connotes to readers
that they are a modern
newspaper and have
accessibility through a
variety of social media
sites that will keep
them up to date.
The news values (Galtung & Ruge) that apply to
this double page spread are both “recency” and
“threshold magnitude”. This is where there is a big
event happening (Vote of Scottish independence)
so it is seen as threshold magnitude, however this
topic has been in headlines for several days so is
also classified as “recency”, as it is updated.

Denotation and Connotation of
Newspaper Double Page Spread
The denotation of the image is that it is the centre of the double page spread, this
can connote that it is of high importance. Additionally the main image focusses on
Gordon Brown who is an important political figure this can further connote that
everyone should read the article based on his dramatic gestures within the image.
The main headline and copies have been placed over the bottom of the image, this
is useful as the image is the main appealing factor, the reader will then be interested
to read the rest of the article.
On the main image there
is a small caption that
denotes ‘Plea…Brown in
Glasgow yesterday’, this
provides more
information about the
image and what it
connotes.
There are limited
associated images in this
double page spread, the
ones that are have been
appropriately placed.
Additionally the text is
positioned around the
image effectively.
Within this article there is a
smaller column that focus
on both The Sun’s opinions
on the debateable topic of
Scottish independence. The
Sun has taken a biased
method of stating their
opinion by obviously
stating they are against the
idea of Scottish
independence, at the end
of the column they have
added the text ‘Quite a
choice they’re making for
us.’, this is very informal
and illustrates their
conservative political
influence.
This is at the start of the article, the first sentence is in bold to
grab the readers attention and invites them to read on. This is
similar to a stand first in a magazine.

News Values (Galtung & Ruge)
YOU MUST – once you have analysed and annotated your
chosen Front Cover and DPS – establish what news values
are associated to EACH Page/Story and give reasons WHY.
For example:
The verbal code ‘Everybody’ – Does
this ‘signify’ (De Saussure) a story of
‘Magnitude’ (Galtung & Ruge)? If so
Explain WHY
YOU SHOULD look over the News Values document and
aim to establish x3 News Values per. Page/Story.

Morrison’s partnership with The Sun
Relationship Between the Advertiser and Publisher
In the centre pull out of the newspaper there is a four page
spread on ‘Mrs Crunch’ this is a partnership with Morrison’s, this
is not the first time that a partnership has occurred. In August
2014 Morrison’s launched the ‘Get your five a day’ scheme, this
is where in Morrison’s offered a £5 off voucher on all of their
fruit and vegetables for two issues of the sun. the purpose
behind this was to gain popularity with their new lower prices on
all fresh produce. Source:
http://www.fruitnet.com/fpj/article/162368/morrisons-partners-with-the-sun-to-
promote-produce
The four page spread is another tactical way to
increase consumerism at Morrison’s, the purpose of
‘Mrs Crunch’ is to portray the ideology of Morrison’s
being a supermarket brand that “saves you and your
family money”. The ‘Mrs Crunch’ partnership is
estimated to last four twelve consecutive months to
give readers money saving tips and ideas only using
Morrison’s products.
This was the first time that The Sun and an outside
company have come together to launch a new
advertorial section for readers. Source:
http://www.getmemedia.com/ideas/case-study-positioning-
morrisons-as-the-moneysaving-supermarket/news-uk.html
Source:http://www.thegrocer.co.uk/Pictures/420xAny/6/
6/4/57664_morrisons-sun.jpg

Advertised Products:
Thursday September 18th, 2014c
Morrison's Nescafe Price Check:
On the fourth page of the newspaper there is an advertisement created by
Morrison’s superstore. One visual code of this advert is that they have
placed the product (Nescafe Coffee) in the centre of the advert with the
usual Morrison’s yellow background behind it, the simplistic background
and the one image makes the product stand out on the page because of the
contrasting colours.
There are more verbal codes for this advertisement, at the top is their slogan,
this denotes, ‘Big brands, small prices’ the saying attracts the reader as they
connote that they are getting good quality products for a smaller price.
Surrounding the image of the product are three different coloured rectangles,
these have other superstore names and the price it costs to buy the product,
the colours of the rectangles match the same colour found on their logo’s.
Additionally, one of the rectangles is placed above the product this is double
the size of the others, this shows the cheaper price of just four pounds and is
in in bright red to capture the readers attention, this is Morrison's price of the
product.
In the bottom right hand corner of the advert they have included the logo of Morrison's and the text ‘Visit your store today!’ and
‘Ends Sunday’, this encourages people to go to the store and buy the product sooner because it is at the cheaper price for a limited
time only.
Other text that is included in the advert is in the smallest print at the bottom of the page, this is information about the product, how
long the deal lasts for and how to locate the nearest store. This is an example of technical convergence as they have included their
web address.
The position of this advert is very juxtaposing, this is due to the fact that the advert is talking about saving money and small prices,
whereas positioned next to it is an article about Manchester United players going out to a luxury party.
This advert has specifically been advertised in The Sun newspaper because they have a lower quantity of people in a high socio-
economic group, therefore they are looking for good deals and cheaper prices as they have less disposable income.

Near the centre of the newspaper are two advertisements for the company ‘Npower’ these are both on separate pages. This
has been done to intrigue the reader and make them question the company and the product they are selling.
The first advertisement is on page
twenty one.
One non-verbal code code of this
is the image of a flying duck, the
colour of the duck is not
stereotypically the normal colours
and instead has been changed to
the two primary colours of the
logo, red and blue. This grabs the
readers attention as it contrasts
well with the plain beige
background, it then encourages
them to find out why it has been
placed specifically there and what
the advertisement is trying to
connote.
There are two verbal codes on the first advertisement, the
denotation of this is “come home to simpler energy”, this can
connote to the reader that because of the adverts simplicity the
product they provide is also simple and creates little hassle,
furthermore backed up by the verbal code “simpler energy”.
The second visual code is the logo of the company, this denotes
“npower” in all lowercase lettering, this does not stand out well,
however the border that surrounds it is in similar colour to the flying
duck.
The second advertisement is
situated on page twenty three.
The only non-verbal code on the
second half of this advert is again
the lowercase logo with the
coloured background and border.
However the are many verbal
codes, this second half of the
advert is very text heavy. Within the
text there are two statements
within the group that stand out in
bright pink lettering, these are also
in bold. The denotation of the text
is “We want to make energy better”
and also “Simple and clear. The way
energy should be.”
The connotation of this is that they appear to be confident about
their perception and are encouraging readers to join them because of
this. The non-bold text that is in simple black lettering is all worded in
third person, such as ‘we’ and ‘we’ve’, this can make the
advertisement feel more personal to reader.
Finally another important feature that has been included on this
advert is the use of technical convergence, in one of the last
sentences they encourage the readers to ‘find out more’ at
‘npower.com’.
Page 21 Page 23

Relationship Between the Advertiser and Publisher
The denotation of the visual code is the bright red background that matches the
typical Sun logo colours, this can connote to the reader that it is an highly important
or that they are passionate about their brand. The different white text against the red
makes all the information appear bold making it stand out well against the page, this
can grab the readers attention and denote that it is something that must not be
missed. Another important visual code is the images that have been used, the
denotation of this is the picture frame showing a family holding surf boards in an
idyllic location. This can connote to readers, specifically someone who is looking to
go on holiday with their family that it is easy and relaxing to go on holiday with The
Sun. Other images that have been used are pictures of an computer tablet, a laptop
and a phone, this can connote to the reader that there is easy access to Sun+ as it is
available on all different types of technology and social media platforms, this is
backed up visually with pictures of the website on all of the devices screens.
The position of this advertisement is near the centre of the newspaper. There is no
relationship between the advertiser and publisher, this is due to the fact that they
are both The Sun, this is good evidence of them self promoting their brand
extension ‘Sun+’ through a print based media platform.
There are lots of verbal codes within this advertisement, the biggest and most noticeable one is the price they are selling for Sun holidays,
this is the largest on the page and denotes “Book your holiday from £9.50 with Sun+”, the connotation from this is that they are getting
great value for money as typically holidays can be very expensive. Additionally the demographics of the newspaper will be target for this
advert, this is due to the fact that they are lower down in the socio-economic group and characteristically have a smaller disposable
income.
Furthermore there is more information about The Sun holidays below the main eye-catching price, this is to inform people about terms
and conditions and illustrate how easy it is to go on holiday with The Sun.
There is also evidence of technical convergence, this is provided with the web address at the bottom of the page, also the ‘visual
imperative’ (Galtung & Ruge) of the electronic devices can symbolise that they are connected online.

0
20
40
60
80
100
The Sun Readers Age Range
65+
55-64
45-54
35-44
25-34
15-24
Source: http://www.themediabriefing.com/article/youth-audiences-newspaper-old-demographics-advertising
0 50 100
Male
Female
% of male’s that read The Sun newspaper
based on socio-economic needs
ABC1 C2DE
6.2% 15.8%
Through research I have found statistics on the average readers age,
gender and lifestyle.
For the age demographic of The Sun readers the highest proportion of
readers are aged 65+, the statistics show that it is at 21%, the second
highest age that follows this are ages 45-54 at 19%. This displays that
The Suns content appeals to an older age range on average, however
in comparison the statistics for younger ages are also relatively high at
17%, this can connote that The Sun appeals to a variety of ages
because of its diversity of stories. This is with reference to Katz uses
and gratifications theory, where the audience have personal
identification, meaning they relate to the character and or situation
portrayed.
For the gender divide on readership the higher percent
of readership is males, although looking at previous
statistics it shows that there is constantly a fluctuation
between the male and female audience. Features within
the newspaper that can appeal to each gender include
fashion trends for the more feminine reader and a risqué
page 3 and sports updates for the masculine.
The lifestyle of The Sun readers illustrated through the data that I have
collected demonstrates that there is a higher proportion of people in
the socio-economic group of C2, D and E. These are typically those
who are in manual labour, unemployed or a student. The content of
the newspaper appeals to this target audience because of the
affordable price, additionally the stories that are included are
somewhat relatable to their lifestyle therefore this can relate to
Maslow's Hierarchy of Needs and the ‘caregiver’ trait, where they
sympathise with a characters situation.
All of these statistics are in reference to Hartley's seven subjectivities,
this includes age and gender.
Demographics of The Sun

The Sun uses several media platforms to create technical
convergence, this is done through social media sites such as
Facebook, Twitter and YouTube.
On each of these social media sites there is evidence of
advertising, they update readers on the latest news stories and
popular information. With a greater accessibility to social
media sites consumers also have the opportunity to become a
‘prosumer’ this is where the reader can speak their opinions
through comment sections and hashtags, making them
increasingly involved with important news stories and issues.
Additionally on The Sun’s YouTube channel they have
advertisements that are broadcasted on TV, these are shown
nationally to readers and have the aim to promote getting
involved and subscribing to The Sun to get the latest
information on News, Sports and Celebrities.
Media Platform Promotion
Relationship Between the Newspaper and the Audience
On the Facebook information page of The
Sun there are products that they have,
under each product there is a web address
that when clicked on instantly open up a
new page with the product on. This is
another example of cross-media
convergence, as there are many links to
signing up to news things and looking at
their other social media sites.

Advertising to Consumers: TV Advert Example
Relationship Between the Newspaper and Audience
Source: http://www.youtube.com/watch?v=khV6hg0oFEo
Through researching The Sun I have found a TV advert that was released in 2014 for the World Cup, this is an example of cross media
convergence. This is due to the fact that for the advert there is a hashtag that has specifically been made for the campaign the
denotation of this is ‘#DoUsProud’, which can connote to the audience that they are contributing to supporting their country so gains
approval from others.
At the start of the advertisement is a male dressed in England football gear, he then headers the football and passes it down a line of
people, both male and female. Whilst this is happening a song is playing in the background, and the verbal code of the lyrics of the song
are seen on the footballers shirts, the camera pans along with the people. This then moves outside of the building into a large crowd of
diverse people cheering. This then pans away from the crowd and into the sky, The Sun logo then appears also with the hashtag and
more technical convergence denoting ‘download the track’ with a web address.
The demographics of this advert are aimed at people who like football, stereotypically football fans are lower in the socio-economic
chart, which is similar to The Suns socio-economic position. Additionally The Sun are using this advert to attract an increased amount of
people to read their newspaper because of their large coverage of sport.
This is the views as of
September 2014, whereby
the high views on the video
may be due to the fact that
it was posted on the official
The Sun YouTube page.
On the right hand side of
the page there is
suggested videos, this is a
good way of advertising
the other videos as they
are mainly published by
The Sun.
The length of the
advertisement is typically
longer than a normal
advertisement.
There is the opportunity to
share the video across
other medias platforms,
this can increase the views
and popularity of the video.

Advertising Pricing:
Above are three examples of the simple
advertisements that can be found in The Sun, these
were in the issue dated Thursday September 18th,
2014.
All three were found before page seventeen which
will have a significantly higher price than further
back advertisements.
The most expensive of all three shown is Asda’s
advert for their food and drink, this is a full page
advertisement situated on page ten, just after the
main headline story. The average price for this is
around £55,502 as it is an international newspaper.
Advertising in The Sun magazine has many
variables that can affect the price, these include
the position, size and also what region it will be
shown in.
The prices of the magazine show a relationship
with the amount of people that will see the
advertisement. The more people that view the
advert, the higher the final cost.
The Sun also offers premium advertising
positions within the newspaper, these include
full colour pages that are guaranteed on a
specific page number.
Source: http://newscommercial.co.uk/assets/pdfs/Sun_Display_compress.pdf
Full Page Half Page 25x4

The Sun Website Analysis – Home Page
Relationship between the Newspaper and the Consumers
This is the main homepage of The Sun website,
online The Sun is called ‘Sun+’, which can
connote to the consumer that they are gaining
extra exclusive content because they have
included the ‘+’ on the end of the title.
At the top of the page is the opportunity to log
on to your own personal account, once you have
logged in it takes you to your Sun page where
there are articles promoted to you that you are
more likely to read based on what you have read
previously. If you do not have an account there is
a button which will re-direct you to the sign up
page, the denotation of ‘free’ on the button can
connote to the consumer that they are saving
money as typically to gain access to The Sun
content through a print newspaper there is a
cost.
On the home page they do not focus on one single story, there is a revolving window that changes between the stories that can
be seen in a smaller window at the bottom. This has been done to attract a variety of readers so they cover all angles of the
news. Most of the news stories on The Sun website are soft news stories, which are based around celebrities and sports.
There is also evidence of self-promotion on the home page, in the bottom right hand corner is a small advert that denotes ‘Get
a free one month trial here’, this can connote to the reader that they will be getting exclusive free content at no price. Based on
the demographics of the readership for The Sun, stereotypically they are in a lower socio-economic group (D – E), therefore
they have less of a disposable income. This means that they will be more attracted to free trials as they do not have to spend
large amounts of money on staying up to date.
Source: http://www.thesun.co.uk/sol/homepage/

The Sun Website Analysis – Contact Us
On The Sun website at the bottom of the page there is
dark grey menu bar that can direct consumers to certain
pages.
On the ‘contact us’ page there is a link that allows the
consumer to email someone in the main exclusive
stories department. This allows the consumer to become
a ‘citizen journalist’ (Gillmor - 2004), this is where
readers can send in their stories which will then be
considered for publishing if they are detailed and
relevant enough. This is a positive aspect of the
relationship between the newspaper and the consumer
as sometimes the newspaper will not have the
opportunity to accurately report something due to a lack
of valid information.
Also on The Sun ‘contact us’ page there are several other
links that include sending in pictures and reporting
technical issues with the website.
Source: http://www.thesun.co.uk/sol/homepage/article296174.ece

The Sun Website Analysis – Editorial Complaints
“Our journalists strive for accuracy but on occasion we
make mistakes. For further details of our complaints
policy and to make a complaint click here.”
Source: http://www.thesun.co.uk/sol/homepage/article5806096.ece
If there are any criticisms about content within The Sun, at the
bottom of their home page there is a link that is provided to make
a complaint. This then takes you to the ‘Editorial complaints’ page,
included is the main policy that complaints must follow and
different contact details further down the page for different
sections of the newspaper or online.
For further research I looked on the official Press Complaints
Commission website, where there is details on how to complain
and the policies newspapers must follow.
Source: http://www.pcc.org.uk/complaints/makingacomplaint.html

Unit 30 –UK Media Publishing – Conclusion
Within this learning outcome I focused on understanding existing print based media products. I
looked at several magazine and newspaper examples including, Q Magazine, The Sun and The Daily
Mirror.
Here I looked into the demographics of the readership, how they attract their readers and the
denotations and connotations of the front covers and double page spreads. By looking at all of these
areas I am able to develop my knowledge of what is expected of print based media products and
how there are many details that need to be considered before they are published.
Additionally I also looked at the brands and products that were associated with the magazines and
newspapers. I found that they regard it highly important to have a good relationship with the
consumer, so many advertisements and competitions are sponsored. I plan to repeat this in future
when I generate my own ideas for a print media product.

The following slides will contain examples of WHAT you need to complete for Unit 30–
LO2.
The work that needs to be completed for this LO can be taken from the work completed
for Unit 13 – LO2/LO3 and Unit 14 – LO 2

See slides following this – Tasks such as:
• Idea Generation – e.g. Mind-Map
• Research into the Music Magazine Genre and Publisher
• Analysis of your “Magazine of Inspiration” Front Cover & DPS.
• Proposal – FINAL Magazine Idea that you have and the word document Proposal
• Pre-Production Materials – Hand Drawn Drafts, Font Style ideas, Graphic Layouts etc.
• Production Plan – Use the word document completed for Unit 13/14
• Legal & Ethical Issues – PCC, IPSO, Copyright, ASA, Watermarking etc.

Generation
of Ideas
Colour
Schemes
Masthead
Names
Brand
Identity
Images
Frequency
of Release
Target
Audience
Price
Unit 30 – UK Media Publishing – Mind Map – Final Idea
Price:
The price of the magazine will
be around £2.49, this is so it is
cheaper than other
competitors whist also
keeping interesting content.
Masthead Names:
• M
• U
• Shuffle
• Playlist
• Volume
• More Music (MM)
Colour Schemes:
The colour scheme of the magazine will be royal blue, lighter
blues, dark green, white and black. I have chosen this colour
scheme as this can connote to the reader that the content is
informative, this is very similar to the style of Q magazine where
they use one primary colour that is consistently used throughout.
Frequency of Release:
It will be released on a monthly basis, this is because of the price being more
expensive than other weekly magazines. However the content will be greater
compared to a weekly issue as there will be more information.
Target Audience:
The target audience of the
magazine will be between ages
15-34 year old, this is due to
the fact that the genre of the
magazine is indie. I have based
my idea from the statistics of Q
magazine, where the highest
proportion of readers are
younger. The target gender of
the magazine will be equal,
within the content there will
be a balanced amount of
adverts that are aimed at both
genders. Additionally on the
front cover the person who is
featuring will have some
appeal to both males and
females.
Images:
On the front cover of the magazine the
main image will be of a new and
upcoming artist, this connotes the
presence of the indie genre, whilst also
promoting the featured article of the
artist inside. The technical code of this
image will typically be a close up or a
mid-shot, this is so the reader can view
their body language and expression of
the person, enticing them to find out
more about who they are.
Brand Identity:
Specific features that will
be seen throughout the
magazine will include
technical convergence, this
is self-advertisement of the
brand, it will be applied
through social media links
before and after articles.

Unit 30 – UK Media Publishing – Mood Board – Final Idea
Q – “Discover Great
Music”
Using the word ‘discover’ can
signify (De Saussure) to the
reader that they will find
something interesting and new.
From this in relation to Katz’s
theory, the purpose of the
magazine is to ‘inform and
educate’. The strapline of my
magazine will include features
like this to appeal to a large
target audience.

Unit 30 – UK Media Publishing – Mind Map – Alternative Idea
Generation
of Ideas
Colour
Schemes
Masthead
Names
Brand
Identity
Images
Frequency
of Release
Target
Audience
Price
Masthead Names:
• Listen
• Download
• Now
• YM (Your Music)
• Beat
Brand Identity:
A feature that will be
included within the
magazine will be ‘puff
promotions’ this can
increase the overall
readership of the magazine
due to the appeal of
gaining ‘free content’.
Images:
On the main front cover of the
magazine the focal point will be an
image of an ‘indie’ genre artist. This can
create ‘star appeal’ (Richard Dyer) with
the reader who will be more likely to
buy the magazine if they recognise an
artist. The technical code of the
photograph will typically be a long shot
this is so the main attention when
viewing the front cover will be on the
artists face.
Frequency of Release:
The magazine will be released every month, this is due to the fact that there
will be lots of content within the magazine. This also correlates with the higher
average price compared to a weekly magazine.
Target Audience:
The average age that the
magazine will be targeted
towards is between the ages
20-35. This is because the
content of the magazine will
include features such as
writing style that is best
suitable for an older audience.
Price:
For the price of the magazine
it will average around £3.50,
although the price is higher
than other competitor
magazines once bought the
reader has the opportunity to
also download the content
onto an electrical device.
Colour Schemes:
The colour scheme of the magazine will revolve around pastel
colours, these give the magazine a classic and clean look. This
follows the theme of informative music content. Additionally the
colour scheme will not be any way biased towards either gender,
this increases the target audience spectrum.

Unit 30 – UK Media Publishing – Mood Board – Alternative Idea
The Wire -
“Adventures In
Sound And Music”
By including both ‘sound and
music’ this connotes to the
reader that the magazine
covers all genres, thus
‘injecting’ (Hypodermic Syringe
Theory) the impression they will
find something new.

Unit 30 – UK Media Publishing – Front Cover Analysis
Through my analysis of Q magazine there are specific features that I will ‘ repeat’ (Steve
Neale - 1980) and adapt into my own creation of a indie genre music magazine.
One of the most important features
that I believe should be included is a
clear cut masthead and strapline. This
connotes to the reader that the
magazine is of high importance and is
of a professional quality.
Additionally another code and
convention that I will ‘repeat’ (Steve
Neale - 1980) is the technical code of
the main image. This is focussed on a
close up of the artists face, this creates
suspense and interests the reader into
finding out why this style of photograph
has been chosen. With my photograph I
will use Photoshop, this is so I can
deliver a professional quality image that
is suitable for being the main feature of
the page.
The variety of text size and font draws attention to specific
articles that are being advertised. This creates a diversity of
content whilst also grabbing the readers eye with ‘star
appeal’ by including band and artist names.
Other visual codes that I plan to
include on the front cover are
symbols such as the ‘+’, this notifies
the reader of extra content that is
available.
Secondly, borders or ‘bubbles’ around
text that is typically seen on ‘puff
promotions’ will be used. The
different shape on the page draws
the eye well whilst also keeping it
away from other text so it does not
get lost within the majority of artist
names.

Unit 30 – UK Media Publishing – Double Page Spread Analysis
One of the main features of the
double page spread that I plan to
include is an image that ranges
over more than half of the page.
A technical code of this will be
the shot type, which will be
focussed with a long shot of the
artist. In the example shown
there is high contrast in the
image, this has brought out
important background elements
such as ‘Big Ben’, this can
connote the British features of
the magazine. I plan to ‘repeat’
(Steve Neale – 1980) this within
the technical conventions of my
magazine this is so it gives the
most dramatic effect possible.
Within the main article of this double page spread a
drop capital has been used, this is an effective method
of attracting the readers attention to the start of the
text. To accentuate its presence they have coloured the
drop capital in the typical Q magazine red, this is
contrasting with the main body of text which is black.
Underneath the main image a quote in bold red
and white text from the interview has been
included. The purpose of this is to focus on the
most central and amusing aspects. The quote has
been positioned at the bottom of the page so it can
be easily seen against the image.
From my additional
research of music
magazines, I have
noticed that this
particular magazine
does not contain other
associated images on its
double page spread.
This may be due to the
fact that the main
photograph is highly
detailed and by
including other images
surrounding this can
become too
overcrowded and
overpowering for the
reader.
The stand first for this article is below the main quote. I feel that within this
example pairing the quote and stand first together does not work as well
because there are no effective eye-catching aspects other than the drop
capital.
On my double page spread for the magazine I would choose to position the
stand first above the main body of text, this is so the reader is attracted to
the larger text first off and will then continue to read on into the article.

Through my research of music magazines I have developed an
understanding on the diversity of the music genre. When looking at Q
magazine I established the content of the indie genre, from this I plan
to ‘repeat’ (Steve Neale – 1980) this genre category for the music
magazine I will produce.
The ‘repetition’ of this genre is due to the fact that there are many
positive features of the indie category, this includes the continual
modernizing of music and artists. This can further connote to the
reader that the magazine is the most up-to-date so therefore is the
best to discover different music and artists every month.
Another connotation that can be gathered from the indie genre is
behind the meaning of the word. The definition of ‘indie’ means
individual. In relation to music, bands and artists that are indie are
independent from other genres and create music that does not fall
into a typical music category. This means that the genre has a variety
of music styles and the popularity of the content released cannot be
predicted. Because of the diverse range of independent musician
styles, the indie genre can appeal to a large quantity of people and is
not people specific.
Unit 30 – UK Media Publishing – Genre of the Magazine
Steve Neale (1980) – “Genre’s are instances of repetition and difference”

Unit 30 – UK Media Publishing – Layout of the Magazine
Front Cover:
The most appealing feature on the front cover is the large image that is
placed in front of all the surrounding text, even including the magazines
iconic masthead/ logo. This portrays to the reader that the person who is
featured within the magazine is of high importance, and the interview that
has been conducted will contain information that is sure to inform and
educate (Katz). However there is some text has not been put behind the
image, this is typically an attention grabbing quote from the front cover artist
and the name of the person who is featuring, this can create ‘star appeal’
(Richard Dyer) to help sell this media text.
The position of this text is on a less important part of the image such as the
shoulders, this is so it does not cover the identity of the person which could
reverse the effect of ‘star appeal’.
For my magazine I plan to use this image and quote layout as I believe it is
the most effective way to encourage readers to buy the magazine. To make
sure that the image comes across as the most appealing item on the front
cover I will use professional software such as Photoshop CS6 to edit the
photographs that I take.
Another important feature on the front cover of Q magazine that I plan to ‘repeat’ (Steve Neale -1980)
in my own music magazine is the use of ‘puff promotions’. Q magazine uses these to advertise free and
exclusive content from artists, a denotation of this from issue 298 (May 2011) is “ Free! Exclusive
unheard Foos album!”. This can connote to the reader that they are accessing content that is of high
demand and only exclusive to them as they have bought the magazine. In the issue of Q magazine that
included this puff promotion, to access the free exclusive album they must subscribe to the magazine.
This is a tactical method of gaining a higher subscription rate to the magazine and thus increasing sales
and readership.
By using puff promotions on the front cover layout of my magazine, this entices readers to find out
more about what is inside the magazine. Additionally I could use a technique similar to Q’s and offer
content free when bought with a subscription.
When researching other popular music magazines I explored the
visual codes of both the front cover and the double page spread.
An area that is most important to how a magazine is perceived
by the readers is through the layout of the page.

Unit 30 – UK Media Publishing – Layout of the Magazine
Double Page Spread:
In Q magazine the normal format for the page is to have one half nearly
taken up by all images of the band/artist. The opposite side then includes
information about them and the interview that was conducted.
The most eye-catching feature on these double page spreads it the large
bold title, which sometimes is spread across onto both pages. I will
‘repeat’ (Steve Neale – 1980) this text format within my magazine as I feel
it is an effective way of gaining the readers attention because the title is
not confined to one page, additionally elements of ‘star appeal’ can also
contribute to this. The colours of the text also are vital to capturing the
readers attention, for example the denotation of “Sing out sisters” has
been printed on the double page spread in two differ colours, white on
one half of the page, and black on the other. These colours stand out well
on the pages as they are bright and contrasting, they can also connote to
the reader the high importance of the article.
Another feature of these double page spreads that I plan to ‘repeat’
(Steve Neale – 1980) is the layout of the text. The positioning of the text
within the columns of the article have been made to fit around other text
and images. I would achieve this through the use of Photoshop. This gives
the article a professional and smooth look whilst also making it easy to
read.
An additional feature of the text within the article is the quote included
from the interview, this is usually overlaid on the main image or in the
centre of the story. With Q magazine the quote is typically found over the
main image, the purpose of this is when the reader views the image the
next thing they will view is the quote. The quote usually revolves around
the most interesting or humorous feature of the article captivating the
readers attention and urging them to read further into the article.
Another element that I will include in the magazine is the use of a
consistent page numbering at the bottom of each page. Also next to the
page number will be the official website for the magazine, this is an
example of technical convergenc3e. I gained inspiration for this from Q
magazine.

Unit 30 – UK Media Publishing – Style of the Magazine
I have decided that the colour scheme of the music magazine will include the colours royal blue,
white and black. This gives the magazine a classic and clean style, additionally the content of the
magazine will be clear and easy to read, highlighting the best features of the information included.
To achieve the colour scheme throughout the magazine I will use the Photoshop software. Within
this software there is the action of choosing and saving a colour to the swatches tab after using the
Eye Dropper tool. This means that it will be easier to access the colour within the saved colour
palette.
Through my research and mood board inspiration I have collated my
ideas into what I want the overall style of my magazine to include.
Eye-Dropper Tool
Naming the Swatch
Chosen Colour Palette

Unit 30 – UK Media Publishing – Magazine Flat Plan
For my magazine I created a flat plan, this has enabled me to organise the structure of the pages of the magazine. I have included what I
will place on each page including example images and advertisements. I have highlighted two of the double page spreads, these are the
ones that I am going to create.

Unit 30 – UK Media Publishing – Spending Power
For Volume magazine I have to predict the
target readership and the initial spending
power they have. To make sure that the data I
publish is correct I am basing the predicted
statistics from already published information
on Q magazine. I have chosen Q magazine
and it is similar in the content it produces and
genre of music it focusses on.
Source: http://ncrafts.files.wordpress.com/2013/05/socio-
economic-needs.png
From looking at statistics from the official Bauer Media advertising press
pack I have analysed that the typical Q reader is between the ages of 15-24.
This is similar to that of Volume magazine due to the fact that there are
some features within the content like profanities that may not be
appropriate for younger ages. This is in reference to Hartley's seven
subjectivities and how age, gender, class, self image , nationality, family and
ethnicity must be considered when looking at spending power.
The spending power of the readers will also be similar to Q magazine,
currently Q has a high 70% of readers that are in the socio-economic bracket
of ABC1. This connotes that they are more likely to have a higher amount of
disposable income. By looking at this data I am able to predict that they will
be more willing to spend money on a slightly more expensive magazine
based on the quality of the content.
There is one difference between the statistics of Q Magazine and the
predicted statistics of Volume magazine. Q magazine has an unequal split on
their readers gender, this may be due to their gender targeted
advertisements I aim for Volume to have a nearly equal gender balance, this
will be due to the fact that there will limited targeted advertisements and
content will not appeal to only one gender.

Unit 30 – UK Media Publishing – Magazine Masthead/Logo
When creating my magazine masthead/logo I wanted to make sure that it was easy to read and eye-catching. Therefore when it is on
magazine shelves it will be the first thing that is seen.
I had to ensure that the logo was similar to that of my magazine of inspiration Q magazine, hence I made sure it was one bold block
colour, in the end I chose a royal blue so it connotes to the readers that this is a professional, reliable and high quality magazine.
For my logo I will just include the first letter of the magazine name (Volume), I wanted to choose a font that was similar to q magazine. I
tried and tested different font styles on Photoshop and dafont.com to overview how I wanted to final product to look. In the end I found
a font called ‘RomanT’ , this is a very traditional font that is easy to read and I feel will work well on the front cover of the magazine.
Font
Name:
Test:
SuperFrench
Swis721
BdOul BT
Centaur
Felix Titling
After editing the font on Photoshop I created the main logo.
When creating the logo I used several different effects including
stroke, bevel and emboss. I believe that all of these features
made the logo appear professional. The background colour for
the logo is a solid navy blue, I plan to continue using this colour
throughout the magazine.
House Style Consistency:
By exploring the fonts and colour choices for the
magazine I have been able to develop and plan where I
will include consistency throughout the magazine
features.
An example of this is using the main magazine ‘V’ logo
on every page of the magazine. By including it next to
the page number at the bottom of the page, this can
connote to the reader the professionalism and reliability
of the magazine.

Unit 30 – UK Media Publishing – Magazine Fonts and Colours
Font Name: Font Preview: Font Usage:
Minion Pro
- Cover Lines
- Price and Date on
Barcode
- Web Address
- Drop Capital
- Stand First
Just Another
Stamp Font
- Headline
- Main Article Title
Poor Richard
- Strapline
- Article Titles
Century
Schoolbook
- Puff Promotion
Eras Demi ITC
- Puff Promotion
Eras Light ITC
- Main article font
I had to make sure when deciding the magazine fonts and
colours that they looked professional and clean cut. This is
because my magazine is aimed at the higher end of the market
to a variety of people.
I have chosen several fonts that will be used in my magazine,
there is a large range because some are easier to read than
others when sized differently. For the main headline and cover
lines the font will be the same, this is so there is a consistency
throughout the magazine and prevents it from looking
overcrowded on the front cover. Other fonts such as ‘Eras Light
ICT’ are being used as they are easier to read when they are a
smaller font size, therefore I will use this as the main article
font.
The primary colour that I will use is a dark royal blue, this will be
on Volume magazines logo of ‘V’ and used in other places
throughout including technical convergence, promotions and
headers. I was inspired when creating the initial mood boards
for the magazine and found the dark blue the most eye-
catching. The reason for this colour choice is because its similar
to Q magazine where it has one solid bright colour. That is
repeated throughout the magazine, which I plan to do.
I have chosen to include two fonts for the puff promotion, this is due to the
fact that I want one to be the most striking with text such as ‘Exclusive!’
then there will be information below in a clearer text where the reader can
find out what the promotion is telling them.

Unit 30 – UK Media Publishing – Planned Format and Style - Front Cover
Puff Promotion:
By placing the puff promotion at the top
of the page, when the magazine is picked
up this will be one of the first things the
reader will see, as well as the logo. I
believe that having this here entices the
reader to buy the magazine more as they
also have the change to win something
or gain something for free. Another
reason why it has been placed in the top
right hand corner of the page is because
typically people turn the page here,
when they turn the page their eye will
catch the bright red promotional colours
and shapes.
Article Feature:
On this hand drawn draft of the front cover I wanted to include more information
about the content that can be found inside the magazine. Therefore I plan to
include a small textbox with the name of one artist or title. This will be placed over
the front cover subjects lower chest, as this is not considered as an important area
that creates ‘star appeal’.
Main Story:
I have decided to place the main story to
the right of the main image, this is
because the ‘star appeal’ that is created
when viewing the image will draw the
eye to the bulk of text next to them. To
make the main story title more
interesting I could include a direct quote
from the interview. Additionally I thought
that by placing the main story
underneath the magazine logo, when
they view the logo they will see the story
as the most important thing within the
magazine. Looking at my research of Q
Magazine many of their front covers
have used this layout for the main story
text.
Magazine Logo:
I have decided to place the logo of the
magazine in the top right hand corner of
the magazine, this is due to the fact that
when people pick up the magazine it will
be one of the first things they see. This is
very effective when they are placed on a
magazine shelf within a shop. I have been
inspired for the placement of the logo by
Q Magazine, this is due to the fact that
they include bright colours that should be
one of the main aspects the reader sees
when they first pick up the magazine. To
ensure that it is eye-catching they have
placed it in the top left hand corner of
the page.
Magazine Layout:
When producing the drafts of my
magazine I wanted to make sure that it
looks professionally structured and well
presented. I have followed a similar
layout from Q Magazine, which includes
placing smaller items over the body of
the front cover artist. Also another
feature is the text of the main story and
cover lines wrapping around the
silhouette of the artist.

Unit 30 – UK Media Publishing – Planned Format and Style – Front Cover
Technical Convergence:
I plan to include technical convergence
on the front cover of my magazine, these
will be in the form of a official magazine
web address and social media logos. The
placement of this convergence will be at
the bottom of the page. This is due to
the fact that it is not of high importance
and there will be technical convergence
found at the bottom of every page.
Cover Lines:
As the main story is at the top of the
page I decided to place the cover lines
of the magazine under the magazine
logo. When creating the magazine I
have to make sure that the cover lines
do not overlay on the main image, this
could reduce the ‘star appeal’ of the
person on the front if they become less
recognisable.
Bar Code:
On the bar code I will have the issue
month and the price of the magazine .
This will always be at the bottom of the
page as it is less important. Additionally
it will be positioned based on the
image that is going to be on the front,
to make sure that it does not cover the
artists features.
Strap Line:
For my strapline I have decided to place
it near the main magazine logo. This is
similar to that of my magazine of
inspiration (Q magazine). The purpose
of this is so that when they read the
logo they then see the strapline and
associate it with the brand. This
repetition can give the magazine a
more well known identity.
House Style:
Features that I plan to repeat throughout my magazine are the type and size of the font. The
font I have chosen for the main story headline is ‘Minion Pro’, I will use this several times
throughout the magazine such as the drop capital for the main articles. Other fonts that I will
include are ‘Poor Richard, Century Schoolbook and Eras Demi ITC’, all of these fonts are
similar to that of Q Magazine with an interesting formal style.

Unit 30 – UK Media Publishing – Planned Format and Style – Double Page Spread
Main Image:
The inspiration from this double page spread layout came from Q magazine. By having the whole image on only one side of the
page I can make sure all of the subject is seen. Also because of its size when the reader is looking through the page will catch
their eye because of what is in the image. The position of the subject in the image is centred and has been taken in a wide shot,
this enables the reader to see who the article is about what their personality is like from gestures such as their posture.
Article Images:
By including smaller images
that relate to the article and
the interview this makes the
page more interesting for the
reader. By including images the
page becomes more visually
appealing. I also have the
opportunity of adding captions
for each image so the reader
will be tempted to find out how
the image relates to the article.
Info About Artist:
Including information
about the artist before
the main interview
provides minor
background details
about who they are. I
have decided to lay this
out on the page just
underneath the main
story title and the stand
first on the left hand
column of the page, this
is due to the fact that it
will be read from left to
right.
Interview:
The reason for the positioning of the interview being after the main information is so that the reader has the opportunity to
find out interesting personal information about them, such as their music style and other quirky features. The interview text
will be formatted in a differentiated questions and answer style, this is responses will be clear and easy to read. My idea for
using a differentiated question style is from Q Magazine, in all of their interviews so the reader can establish who is talking
they make part of the text stand out more than others. Additionally they also shorten or use the initials of the name of the
person being interviewed. This saves space in the magazine and is easier to read through.

Unit 30 – UK Media Publishing – Planned Format and Style – Double Page Spread
Quote From Interview:
To make the page more
interesting and to fill
some of the blank and
uninteresting space I
decided to include a
quote from the
interview. By doing this
when the image is
viewed the reader will
see the quote and then
proceed to read the
article out of interest. In
Q Magazine they make
sure to include a quote
from the interview, this
is to spark interest for
the reader when they
see it with the image;
this then entices them
to continue reading
more of the article.
Main Image:
The layout of this image is different to my other designs of the double page spread.
Instead of limiting the main image to only one side of the spread I wanted to overlap the
image so it serves as a more interesting background for the text. This means that on the
outside borders of the text you will be able to see features of the image. Although this
may cause some problems when reading the text so I will have to consider either making
the background have little detail or surround the text with text boxes.
Main Story Title:
Compared to the previous ideas for the main title, on this plan I wanted to
place it further down the page. This was to spread things out differently
compared to a normal layout which will attract the attention of the reader.
Stand First:
I feel that the stand
first is very important
as this introduces the
reader into the topic
of the article. Also
because the font size
is also bigger it serves
as an eye catching
feature of the page.

Unit 30 – UK Media Publishing – Interview Draft Planning
For my double page spread within the magazine I plan to conduct an interview with the well known artist, George
Ezra. As well as featuring on his own double page spread he will be the main headline for the magazine and will
create ‘star appeal’.
I have chosen to interview George Ezra as he is well known as an up-and-coming indie genre artist who has only
been in the music industry since featuring on an introducing stage at Glastonbury Festival 2013. Since his success at
Glastonbury he has had three singles in the top charts and is famously known for his quirky stylised song ‘Budapest’.
Additionally this year he has released his first album, by featuring him in the album we are essentially promoting
the new album as well as drawing readers in because of his previous hit songs.
Some of the questions that I will ask in the interview will be based around his new career in the music industry. I
also want the interview to have an informal feel so other questions including ‘What his musical inspiration was as a
child’, this will spur on possibly humorous answers.
The presentation of the interview on the
double page spread will be laid in a
differentiated question and answer style. This
is typical in many of Q magazine interviews,
and makes it easier for the reader to
understand the information that is being
published.
This is my page of inspiration that is from the
October issue of Q magazine. They have used
differentiated question and highlighted this by
the boldness of the writing and the different
colours of red and black.

Interviewer: Hello George! It’s good to finally have a chat with you – how has your past week been?
GEORGE: Hi! Yeah it’s been great thanks, very busy but exciting.
Interviewer: I bet! Has your life changed much since climbing to the top of the music chart with ‘Budapest’?
GEORGE: It’s non-stop, since signing the record deal then travelling around Europe people have been recognising me more and I’ve had
hundreds of amazing opportunities thrown at me!
Interviewer: Wow! Did you gain your inspiration for the song Budapest when you went travelling?
GEORGE: (Laughs) Yeah you could say that. I got a bit drunk when the Eurovision contest was on, and I missed the train to Budapest. This
made me think that there are many songs about losing something for somebody else. So I thought why not write a song about giving up
things I don’t have?
Interviewer: So how does the George Ezra song writing process work?
GEORGE: When I have a spark of inspiration I write my ideas down everywhere, sometimes even on the walls. Although people see it as
crazy it’s just how my mind works, I don’t want to lose that inspiration. Most of the lyrics have some reference to the place I am inspired.
Interviewer: So your new album is being released soon, what can we expect from it and when can we have a listen?
GEORGE: Well the two EP’s that have been released so far (Budapest and Cassy O) were meant to introduce people to listening to me
with a band, this is because I do gigs on my own usually. The new album will be me with the band and when I gig I will be joined by the
guys. We’re hoping for it to be released around the start of June/July, the music included has a summer vibe so would be perfect for the
festival atmosphere.
Interviewer: Have you learnt any important or tough lessons from your early experiences of the music industry?
GEORGE: I’d say the first thing I learnt when joining the music industry was to listen to those around you, this is because you’re all in it
together trying to make it and its best to have friends rather than enemies. However it’s also important to be yourself and have your
own opinions as the music industry is looking for people who can be themselves through both music and ideas.
Interviewer: I saw that you have sold out your tour! How does that feel having such a high demand of people wanting to listen to
you?
GEORGE: It’s crazy!! I never thought that I would come this far in music as it started out as a hobby when I was younger. Although picking
up the guitar then and now the feeling hasn’t changed at all, it is still my passion and I will always love playing even if no one wants to
listen.
Interviewer: What was the first song that you ever wrote? And how old were you?
GEORGE: (Laughs) I wrote my first song around thirteen years old, I remember it being called ‘Wishing Well’. I have no clue what it was
about but I’m so glad there is no recordings of it as that would be embarrassing!
Interviewer: When you were younger and started playing the guitar who was your musical inspiration?
GEORGE: I grew up listening to Bob Dylan and Woody Guthrie, people find it strange that my inspirations are revolved around older
blues and folk sound but within the music I create its more 21st century.
Interviewer: Finally, thank you George for your time it’s been great talking with you. Do you have any words of inspiration for your
fans who are looking to pursue a music career?
GEORGE: Thank you. Never stop playing music even if they tell you too, be unique and always look for opportunities to better yourself.
I created a magazine interview
draft, this featured the
popular indie music artist
George Ezra. When creating
the questions I took
inspiration from Q magazines
interview style, this was
relevant and informative
questions that create an
interesting response.
I also had to take into
consideration the answers of
the questions from the artist,
as I could not interview them
in real life. To make sure the
answers were accurate I
conducted some small scale
research into other interviews
they had.
Unit 30 – UK Media Publishing – Draft Article - Interview

Location: Photography Studio Fields near Kingswood
Time - 12:35pm 12:00pm
Date - 21st October 2014 26th October 2014
Why? - Professional clean look similar to that of my magazine of
inspiration (Q Magazine). The use of spotlights create a
dramatic shadow on the face.
The rural scenery matches the typical image of the
artist, who is laid back and has a casual style. The
green background brings the artist into the
foreground.
Picture Needed/Required: Face looking straight into the lens of the camera. Zoomed out image of artist leaning on a tree log
holding his guitar.
Shot Type - Close Up Wide Shot
Props Equipment - Camera, Tripod, Tungsten Light Camera, Guitar, Tripod, Light Reflector
Lighting - Middle Key Lighting Natural Light + Reflector
Costume - Patterned shirt with collar Coloured chinos, patterned jumper, brown boots and
blue coat
Person/People - Joseph Robinson Joseph Robinson
Why? - This photograph needs to have a dramatic feel, that will
attract the reader to look into the article. This will be
placed on the front cover.
For this photograph I need to have a more informal
style as it will be on the double page spread. Next to it
will be the interview with the artist.
Permission Needed: I need to make contact with the model, to make sure we
are in agreement with the projected plans. Permission is
also needed to be given to take images of them.
I need to make contact with the model, to make sure
we are in agreement with the projected plans.
Permission is also needed to be given to take images
of them.
Potential Hazards/Risks: The studio may in be use at the time we want to take the
photographs, this means we may have to re-organise
when we take the photos.
The weather may be rainy, this means I will have to
cover the camera and lens with a waterproof case.
Unit 30 – UK Media Publishing – Planned Format and Style

Unit 30 – UK Media Publishing – Planned Format and Style – Location Images
Before taking the images for the
front cover and double page
spread I have to make sure that I
did some location scouting. This
was so I could further assess
what will be needed when
taking the photos and the
potential risks and hazards.
Additionally I have taken some
photos of the equipment that I
will be using, this includes a
Canon camera and a several
lights.
Lighting will only be used in the
studio environment, when taking
the images for the double page
spread in the field I will have to use
a circular light reflector to highlight
the subjects distinctive features. By
scouting out the location before the
image have been taken this can
guarantee high quality images.

Unit 30 - Student guide

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Unit 30 - Student guide