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1




Emerging Trends in Social Commerce
What’s Working & Why
                                    Dr Paul Marsden
                                Digital Ethnographer
August 31 2010
                                       Syzygy Group
2




social media
2




social commerce
3




 “if I had to guess
social commerce
is the next area to
   really blow up"
   Mark Zuckerberg
   August 23rd 2010
4




Meet Blair | Social Commerce Star - “Haul Video” Queen
5




Meet Blair | Social Commerce Star - “Haul Video” Queen
6




Social Commerce | Helping people connect where they
buy, and buy where they connect
7




social commerce
social media   +   e-commerce
8




                  ROI
    Money In                               Money Out




Social Commerce | Solving the Social Media ROI issue
9




conversation
9




convers ion
10




convers ion
11




e-commerce
11




f-commerce
12




Social Commerce | Solving the Social Media ROI issue...
13




Social Commerce | Solving the Social Media ROI issue...
14




Social Commerce | Solving the Social Media ROI issue...
15




Social Commerce |
Solving the “Does My Butt Look Big in This?” Problem
16




Social Media vs Social Commerce:
Solving the “Does My Butt Look Big in This?” Problem
17




Social Media vs Social Commerce:
Solving the “Does My Butt Look Big in This?” Problem
18




Social Media vs Social Commerce:
Solving the “Does My Butt Look Big in This?” Problem
19




Social Media vs Social Commerce:
Solving the “Does My Butt Look Big in This?” Problem
20




Social Commerce | Using Social Intelligence to Make
Smart Shopping Decisions
20




“A wise man learns
by the experience
of others;
a fool, by his own”




Social Commerce | Using Social Intelligence to Make
Smart Shopping Decisions
21




Social Commerce | Emerging Trends
22




Emerging Social Commerce Trend 1
Beyond E-Commerce - O2S (Online 2 Store / LBS)
23




Emerging Social Commerce Trend 2
Beyond Acquisition - Loyalty Platform
24




Emerging Social Commerce Trend 3
F-Commerce “Tryvertising” Campaign Stores
25




Emerging Social Commerce Trend 4
F-Commerce@Everywhere
26




Emerging Social Commerce Trend 5
Twitter Deal Feeds Evolve
27




Emerging Social Commerce Trend 6
Brands@Social Commerce
28




Emerging Social Commerce Trend 7
Integration: Social Commerce as Event Shopping
29



the social commerce sweet-spot




                    Shopping
  Social
                   with Social
 Media ROI
                   Intelligence
30




Danke schön!
www.socialcommercetoday.com

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