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Emerging Trends in Social Commerce
What’s Working & Why
Dr Paul Marsden
Digital Ethnographer
August 31 2010
Syzygy Group
4. 3
“if I had to guess
social commerce
is the next area to
really blow up"
Mark Zuckerberg
August 23rd 2010
9. 8
ROI
Money In Money Out
Social Commerce | Solving the Social Media ROI issue
19. 16
Social Media vs Social Commerce:
Solving the “Does My Butt Look Big in This?” Problem
20. 17
Social Media vs Social Commerce:
Solving the “Does My Butt Look Big in This?” Problem
21. 18
Social Media vs Social Commerce:
Solving the “Does My Butt Look Big in This?” Problem
22. 19
Social Media vs Social Commerce:
Solving the “Does My Butt Look Big in This?” Problem
24. 20
“A wise man learns
by the experience
of others;
a fool, by his own”
Social Commerce | Using Social Intelligence to Make
Smart Shopping Decisions