The document discusses how social TV initiatives can help create unique interactive TV services. It describes how social TV provides a platform for broadcasters, brands, and publishers to build deeper connections with viewers. Social TV aims to create an addictive experience that drives repeat engagement and connections through watching, engaging, sharing, chatting and competing with gamification elements. This includes identifying game elements, introducing them through multi-screen experiences, and customizing social TV experiences. Monetization opportunities include ads, in-app purchases, viral growth, sponsorships, and memorabilia sales. Emerging technologies like ACR, VR, and disruptive storytelling are shifting how viewers interact with content in a more personalized, immersive way.

1. Creating unique
interactive tv services
with the help of social tv
initiatives
Zack Dugow, Founder and Chief Executive
Officer, Insticator

2. Social TV

3. insticator.com
Why Social TV?
Broadcasters,
Brands and
Publishers
← are looking
for new ways
to interact
with
Social TV
Provides the
platform both
have been
looking for.
want to
build deeper
connections
with viewers
←
Fans
Sports
Shows

4. insticator.com
Social TV Life cycle
The Social TV goal is to be an
addictive and sticky experience that
drives repeat engagement and deeper
connections with the content to
monetize that viewer in more ways.
Watch
EngageShare
Chat & Compete

5. Including gaming
elements that are
synonymous with your
content.
Gamification

6. Its all about tracking specific
actions, setting goals and
challenges. What are the KPIs?
Gamification & Social TV

7. Getting the acknowledgement
of your progress, improve
yourself.
Gamification & Social TV

8. Motivation through digital
and social rewards.
01. Gamification

9. Identifying Game Elements:
Points, Levels, Resource
Collection, Quests, Avatars,
Progression.
01. Gamification

10. 01. Gamification
How do we
introduce these
game elements in
the tv-watching
experience?

11. Through the Multi
Screen Experience.

12. It gives networks a new way to deliver
content, it gives advertisers a
meaningful touch-point by which to
contact viewers, it gives viewers an
enhanced social experience with the
content they care about.
Multi Screen Approach

13. Example AMC Madmen - Custom Fan Games and
Competitions

14. Talking Dead

15. Custom Gamification Providers
-Badgeville
-Bunchball
-Bigdoor
Custom Social TV Experiences

16. insticator.com
Out of the Box Solutions
Out of the Box Solution Goals
• Empower meaningful
experiences in your digital
assets
• Provide an integrated,
seamless experience.
• Support the initiative with
your social community
(Facebook - Twitter)
• KPI’s measured
Out of the Box
Insticator

17. insticator.com
Social TV initiatives that help
Monetize
Your Content.
Your Viewers
Passions.
With every click that occurs in the
Insticator embed, we serve content
related advertising
Insticator’s easy-to-embed technology helps
your viewers engage more with the content
they are passionate about.

18. insticator.com
More Stickiness
More Impressions
More Engagement
More Fun
More Revenue
The
Benefits
Simple to
create
Interactive TV
experiences
THE ADS
Trivias by Insticator.com. Create your own embed
Sign-up
Divergent
In the 2011 novel "Divergent",
where is Uriah's snake tattoo
located?
9
Play v.s.
mode now!
Molly
20pts
Around His Forearm
On His Chest
Behind His Ear
On His Shoulders

19. insticator.com
Green bay Packers
The green Bay Packers, whenever they
play, presently play their home games at
the following venue:
7
Trivias by Insticator.com. Create your own embed
Allan M.
100pts
Russell
900pts
Log-in Share Tweet Share
Green bay Packers
Leaderboards.
Weasel
Allan
Andrew
Chris
You
Simm
3,570 Pts
2,390 Pts
1,820 Pts
125 Pts
2,008 Pts
33 Pts
1
2
3
4
5
6
7
8
Boards Chat
Stuart 10 Pts
Jamie 5 Pts
County Stadium
Miller Park
Quallcom Stadium
Lambeau Field
Simple to
create
Interactive TV
content
experiences

20. Connecting with the Viewer
01. Gamification

21. insticator.com
The Impact —
Connecting
with the Viewer
(Kristen)
Kristen loves Game of Thrones, Orange is the New
Black, Madmen and the Vampire Diaries. She
spends more of her time watching the content that
provides a multi screen experience that is stickier for
her. She likes content experiences that are deeply
engaging, rewarding, exciting, or memorialized.
She wants her communities to recognize her

22. Kristen wants Progression by
being able to grow within the
communities she loves and be
given a sense of achievement
earning status and social
validation.
Progression

23. The Connected Viewer

24. insticator.com
What Connected Device
Owners are Doing While
Watching TV
84% of Mobile Owners use
devices while watching TV
(100% growth over the last 2 years)
80%
70%
60%
50%
40%
30%
20%
10%
0%
Surfing the
Web
Watching
Certain TV
Program
Because of
Something
Read on
Social
Media
Shopping Checking
Sports
Scores
Looking Up
Info on
Actors,
Plot,
Athletes,
etc.
Emailing /
Texting
Friends
About Program
Discussing TV
Programs on
Social Media
Buying a
Product /
Service
Being
Advertised
Voting or
Sending
Comments
to a Live
Program
Tablet.
Smartphone.

25. insticator.com
TV + Social = Boosts Ad
Impact
60%
50%
40%
30%
20%
10%
0%
TV Only
Viewers
TV x Socially
Engaged
Viewers
TV Only
Viewers vs.
No Recent TV
TV x Socially
Engaged Viewers
vs. Recent TV
TV Only
Viewers vs.
No Recent
TV
TV x Socially
Engaged Viewers vs.
No Recent TV
*Socially Engaged =
Users defined as
people who used
social media while
watching TV Source:
Millward Brown
Digital / KPCB
Ad Recall
(% Lift)
Brand Favorability
(% Lift)
Purchase Intent
(% Lift)

26. Synchronization of shopping on Multi Screen
in realtime with the broadcasts

27. insticator.com
The Opportunity
30%
25%
20%
15%
10%
5%
$120
$100
$80
$60
$40
$ 20
Desktop. Advertising. Mobile Advertising.
6 hrs.
5 hrs.
4 hrs.
3 hrs.
2 hrs.
1 h.
Watching
Live TV
TV TV + PC
+Phone
TV + PC +
Phone+ Tablet
Global Digital Advertising, 2008 — 2014
More Screens = Consumers get more content in
lees time.
2008 2009 2010 2012 2013 2014
5 Hours of TV
Screen Media
=
4 Hours of content
+
1 Hour of
Commercials
5 Hours of TV
Multiple Screen
Media
Smartphone (35%) + TV (27%)
+ Tablet (12%)
=
> 5 Hours of
content
Average time spent per Day
(US Demographics)
500
400
300
200
100
Average Minutes per Day Engaging with the
Olympics before and after by device.
259 Min
50 Min
268 Min
300 Min
59 Min
51 Min
37 Min
40 Min
55 Min
367 Min
Browsing the
Internet
Watching
Time-Shifted
TV
Source:
TV + PC

28. Interact with viewers on social
media, comment on what’s
happening live, and encourage
participation in polls, trivia or
contests to earn digital and social
rewards.
Speaking with your audience

29. The key is a combination of
motivating factors through
social initiatives
02. Connecting

30. Participation in social
media dynamics
02. Connecting

31. Connecting with
individual viewers, and
monetizing that
relationship.
02. Connecting

32. Keeping up with the Kardashians
game (Makes $100,000’s per day)

33. A. Deliver great content B. Enhance their experience
through meaningful interactions
C. Give them a sense of
achievement
D. Praise them through social
validation

34. A. Revenue
stream from
Ads
B. In App
purchases for F2P
games
C. The viral coefficient;
bringing more people
into watching your
content and your
gamified experiences
by sharing on social
D. Sponsorships of
social TV initiatives
E. Purchase of Fan
memorabilia
through interactive
TV initiatives
M O N E T I Z I N G T H E R E L AT I O N S H I P

35. Where are we headed?

36. How your viewers interact
with your content with new
technologies.

37. Emerging technologies are
shifting the way we interact with
content, its creating a more
personalized and engaging
experience that puts fans in
control.

38. ACR technologies
03. Innovating
A) Instant
syncing with
second screen
B) Realtime TV
Commerce
C) Immersive
interactivity

39. ACR technologies
03. Innovating
A) Instant
syncing with
second screen
TV and the devices
can be synchronized
to deliver realtime
information about the
what you are
watching
TV and the devices can be synchronized to deliver
realtime information about the what you are
watching. More Data More Targeting

40. Realtime gamified interactions with the TV
content and others watching it.

41. More Synchronized Ad Campaigns in
Social TV initiatives

42. Virtual tours and product testing
Exploration and interaction with contexts and situations
through products and places of my favorite content
moments
Virtual Reality
VR technologies
Filmmaking experiencing immersive 3D
environments
Disruptive storytelling in which the viewer presences
and interacts with tailored TV shows experiences.

43. Game of Thrones “Ascend the Wall”
Virtual Reality experience

44. We see the future of television as a
carefully crafted omniscreen experience
that combines great content with equally
compelling social and gamification
techniques tailored to an individual
viewer’s stated and implicit preferences.

45. This is the future of television in
a world where consumers are in
control.
03. Innovating

46. Gamified social experiences can
pull full value out of your content.
Monetization

47. Without a interactive gamification
strategy you leave dollars and
eyeballs on the table by allowing
your fans to shift focus elsewhere.
Your content gets less attention
and it’s less relevant.
03. Monetisation

48. Engaged viewers are worth much more
Monetization

49. W E WA N T T H E E VA N G E L I S T FA N V I E W E R S

50. insticator.com
Thank
You!
Zack.Dugow@insticator.com
212 - 673 - 8969
www.insticator.com
Thank
You!
Any Questions?
Send us an E-mail
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