1. Video and
Collaboration
Marthin De Beer
SVP, Video & Collaboration Group
May 24, 2012
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2. EMPOWERED USER
AGE ENGAGE
I WANT TO WORK &
LIVE MY WAY!

3. Cloud Services Mobility
(SaaS/PaaS)
Video
TECHNOLOGY New Network Architectures
FRAMEWORK
Silicon Leadership OpenX
Machine to Machine Big Data
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(IoT)

4. Today 2015 Cisco
Mobile video traffic Every second, 1 million
exceeds 50% minutes of video content 3M Mobile WebEx users
will cross the network
90% of people use There will be 15B 50 million phones &
a tablet while connected devices 70M+ STBs
watching TV
2 out of 3 young Business video
90% Fortune 1000 use
professionals want flexibility conferencing will grow six-
Cisco Collaboration
to work from anywhere fold
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5. Opportunity Portfolio
Social Visual
• Pervasive Video market
Video Mobile
VideoVirtual Video
transition Entertainment Collaboration Intelligence
• Transformational experiences
• Network relevance
GROWTH MEDIANET
Differentiation
Applications
• Medianet as architectural
Endpoints
approach leveraging
Infrastructure
Datacenter, Cloud and
Mobility
Network
MEDIANET
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6. Collaboration Entertainment
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7. ~$8B
Revenues in FY11
Video & Collaboration
drive network, cloud & mobile
innovation
~20%
Cisco total FY11 revenue
Leading Market share in Entertainment & Collaboration
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8. Enterprise Voice TelePresence Web Conferencing
40% 60% 60%
Cisco Cisco
Cisco 37.3% 50% 50%
30%
40%
50.9% 47.0%
40%
20% 30% 30%
20% 20%
10%
10% 10%
0% 0% 0%
CMTS Cable STB IPTV STB
60%
70%
50%
60% Cisco 57.6% 50%
47.4%
40%
50% 40%
28.2% Cisco
40%
30% Cisco 30%
30%
20% 20%
20%
10% 10%
10%
0% 0% 0%
Source: Synergy Research (excludes KTS category) , Wainhouse, ACG NPD, Frost & Sullivan, SaaS Only 1Q’11 is the first ever quarterly view
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9. • Over 1600 patents issued in last 5 years
• 8000+ Engineers
Build
Buy Partner
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10. Videoscape
TX9000 Acquisition Suite
Jabber Videoscape Voyager
Vantage
WebEx & Cloud Medianet
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11. Experience Complexity Interactivity Capacity
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12. Video
Devices/ Quality of Experience
Applications
Management
Any to Any
Security
Media and Collaboration Services
Session control Policy
Simplicity
Media transformation Content Management
Switching Routing
Plug and Play Wireless
Optical Content Distribution Networking Cable
Scalability, Reliability, Availability
Network Infrastructure
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MEDIANET

13. Transforms the way people, communicate, collaborate,
consume content and entertainment - creating better than
being there experiences.
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14. Video Entertainment
Jesper Andersen
SVP/GM Service Provider Video Technology Group
May 24, 2012
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15. 80
60
Exabytes
40 per month
20
0
2000 2005 2010 2015
High bandwidth for next gen Services Social TV
A multi-screen video Experience Managed & Unmanaged Devices
Support an increasing variety of services & common experiences –
At any time, anywhere & on any device
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16. Market leadership in set top boxes and cable modems
Innovation recognized by the entertainment Industry
World class video capability
Broadcast grade video infrastructure
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17. Multi-screen Immersive Content Network DVR Interactive Targeted
“TV Everywhere” Experience Advertisements
Videoscape Conductor & Web Services Fabric
Cloud Network Client
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18. Exciting New On an Open and Transforming Minimizing
Services Delivered Extensible Installed CAPEX and
at a Rapid Beat Platform Systems OPEX
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21. Technology Markets Whole Solution Experiences
/Services
• Content protection (CA & • Market expansion • Whole offer delivery • Leading multi-screen UI
DRM) design capability
• Segment: Satellite • Software adaptation
• Comprehensive TV • Advanced TV user
• Geo: Emerging • Customer intimacy
middleware suite experience
• Cloud video control
software (satellite, cable,
IP)
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22. Transforming how Service Providers and media companies deliver
next-generation video experiences to consumers worldwide.
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23. Collaboration
Barry O’Sullivan
SVP/GM Cisco Collaboration Technology Group
May 24, 2012
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24. WHO WHERE WHAT
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25. #1
#1 #1
SaaS
#1 TelePresence Unified #2
Web Conferencing
Enterprise Voice & Video Messaging Contact Center
Collaboration Portfolio
HCS
Unified Customer Collaboration
Communications TelePresence Collaboration Applications
50 Million IP Over 700,000 +5 pts Share v. 3+M WebEx Mobile
Phones Endpoints Avaya Downloads
29 HCS Partners High Intensity Cisco Growth 600K Committed
4.6+M End User Collaboration Consistently Quad Users
Seats Outpaces the Market

26. immersive
video
personal
video
desktop
video
voice
IM
document
sharing
email
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27. From the boardroom to the
desktop and beyond
For companies of all sizes
Beyond meetings
Beyond communications
to capture, transform and
share
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29. SOCIAL VISUAL
MOBILE
VIRTUAL
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32. “Eagle has a highly mobile workforce across the globe. We are pioneering a
high performance workplace that provides flexibility by enabling
communications from laptops, tablets, and smart phones. With the Cisco
Jabber and TelePresence operating from a common architecture, employees
can use any of these devices and any operating systems for collaboration,
which includes real-time communication methods to improve their productivity.”
Mike Fitzgerald, Managing Director and Head of Information Systems
Eagle Investment Systems
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33. Cisco Jabber for EVERYONE
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34. 1. Big markets with multiple disruption
opportunities
2. Video & Collaboration strong drivers for
networking, DC & Cloud spend
3. Medianet cross-segment video architecture
a key differentiator
4. Videoscape – reinventing the entertainment
experience with the power of
cloud/network/client
5. Collaboration- becoming
mobile/social/visual/virtual in the post PC era
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