11. … At the same time it’s getting increasingly difficult to reach consumers through mass media 1960s: Mass media matures 2000s: Mass media seize to exist TV channels per home: 5.7 Radio stations: 4,400 Magazine titles: 8,400 TV channels per home: 82.4 Radio stations: 13,500 Magazine titles: 17,300 Pages indexed by Google: 1 trillion Internet broadcast stations: 25,000+
12.
13. Social media /ˈsəʊ.ʃəlˈmiː.di.ə/ , n. 1. media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. 2. supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues ( many to many ). 3. supports the democratization of knowledge and information, transforming people from content consumers into content producers. http://en.wikipedia.org/wiki/Social_media
14. Social media /ˈsəʊ.ʃəlˈmiː.di.ə/ , n. 1. media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. 2. supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues ( many to many ). 3. supports the democratization of knowledge and information, transforming people from content consumers into content producers. http://en.wikipedia.org/wiki/Social_media
20. Isaac Asimov’s First Law of Robotics A robot may not injure a human being , or, through inaction, allow a human being to come to harm. http://www.flickr.com/photos/striatic/1276095/