1. FINAL PRESENTATION
OF
COMMUNICATION AND
PROFESSIONAL DEVELOPMENT
GROUP NAME: DEFENDERS
GROUP MEMBERS:
FATIMA 06
NEELAM 10
BENISH 11
IQRA 16
FAREEHA 17

3. HISTORY
Henri Nestle, born Heinrich Nestle on
10 August 1814 was a German who
immigrated to Switzerland.

4. In the 1860’s Henri nestle
developed the first condensed
milk and cereal based infant food
‘‘ FARINE LACTEE
HENRI NESTLE’’
(a dry mixture of cow’s milk, sugar, wheat
flour)

6.  1900 operating factories in the united states,
Germany, Britain Spain.
 1905 merger with Anglo Swiss condensed milk
company.
 1920’s saw nestle first expansion with chocolate .

7. Since 1996 there have been acquisitions including:
San Pellegrino 1997
Spillers pet food 1998
Ralston Purina 2002
Jenny Craig and uncle toby’s 2006
Novartis medical nutrition 2007

8. LOGO
The Nestlé logo was launched by
Henri Nestlé in 1868 on the basis of
the meaning of his name in German,
i.e. little nest, and of his family
emblem.

9. SLOGON
GOOD FOOD, GOOD LIFE

10. NESTLE WORLDWIDE
Offering more than 8500
brands and 10,000
products.

11. Head quarter in VEVEY,
Switzerland.
487 factories spread over
86 countries and
employees more than
283000 people

12. NESTLE PAKISTAN
Nestle started its operations in Pakistan back in 1988, by
acquiring a diary company MILKPAK LTD.
 Butter, cream, desighee under brand name MILK PAK
 Juice drink under brand name FROST
 1990 it start producing NIDO, Everyday, CERELAC
 1991 LACTOGEN 1 & 2
 1994 MILO and NESCAFE 3 in 1
 1998 sweet treats (POLO)
 1999 fruit drops, NESTLE PURE LIFE
 NESTLE fruita vitals

14. STRENGTH

15. •Strong brand name.
•Socially responsible company.
•Innovative .
•Multinational.
•Quality products.
•The world’s largest processed food and Beverage Company.
•Presence in almost every country.
•Strong brands like Nescafe, Maggi and Cereal.
•High quality and strong R&D team.
•Dedicated and focused company.

16. WEAKNESS

17. • Selective investment due to uncertain economic and
political conditions.
• Lack of awareness among the target market.
• Complex supply chain management
• Subsidiaries difficult to manage.
• Too much product distracts from core business

18. OPPORTUNITIES

19. • Pakistan is the 7th largest producer of milk in the
world.
• Credit policy can be adopted to increase sale.
• Potential to expand to smaller towns and other
geographies.
• Expansion of product folio
• Further development of global brand.
• Emerging market penetration.
• More health based products.

20. THREATS

21. • Global image may harm all brands if one brand fails.
• New diet trends.
• Immense competition from the organized as well as
unorganized sector.
• There is no entry barrier for new entrants.
• Taste of consumer is difficult to change.
• Inflation is getting higher and purchasing power of
people is decreasing.

22. PRODUCT LINE

23. MARKET SHARE
other
10%
Unilever
30%
Nestle
60%

24. CHANNEL OF
COMMUNICATION

25. INTERNAL COMMUNICATION
 PERFORMANCE AWARD
• PROMOTION
• INCREASES
• EID BOUNS
• FREE RITURN TICKETS
• INCREASES IN SALARIS OF EMPLOYESS

26. EXTERNAL
COMMUNICATION
• INTERNET
• ADVERTISEMENT
• T.V.ADDS
• RADIO
• SIGNS BOARDS
• NEWS PAPER
• PUMPHLETS
• BROUCHERS etc.

27. BRANCHES IN
PAKISTAN
Nestle in Pakistan has its
branches in fallowing major cities.
• LAHORE
• ISLAMABAD
• FAISALABAD
• SHEIKHUPURA (factory)
• KARACHI

28. EVERY DAY

29. PURE LIFE

30. NIDO

32. THANK Y OU