2.  Sales and marketing plan are not the
same thing.
 Unfortunately, many business owners will
confuse the two and not realise that
they need to spend time with each
other.

3. 1. Marketing is about finding customers.
 Marketing focuses on providing the very
best image of your business.
 Sales will be making sure that a
customer purchases a product or
service when they are at your company.

4. 2. The second area of sales and marketing
have to do with how your customers see
your business and then what they
actually get.
 When you begin a marketing plan, you
are trying to present an image of your
business.
 Sales, on the other hand, are making
sure that your customers actually get the
products and services that fit within the
perception that a customer has.

5. 3. Finally, Marketing is all about the forest
and sales are all about the trees.
 Marketing will have to do with the whole
health of your company.
 Sales will have to do with the everyday
details, including how many customers
you have, how much revenue you gain,
and how many products you move
each day.